TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: hot drinks 2
Summary category level: coffee 3
Summary category level: other hot drinks 4
Summary category level: tea 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 17
Value Analysis 17
Volume Analysis 18
Chapter 4 Global Hot Drinks - Market Overview 19
Value analysis (US Dollar), 2003?08 19
Value analysis (US Dollar), 2008?13 20
Volume analysis, 2003?08 22
Volume analysis, 2008?13 23
Company share analysis 25
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 5 Leading Company Profiles 32
Nestle S.A. 32
Kraft Foods Inc. 35
Chapter 6 Category Analysis: Coffee 37
Value analysis (US Dollar), 2003?08 37
Value analysis (US Dollar), 2008?13 38
Volume analysis, 2003?08 40
Volume analysis, 2008?13 41
Company share analysis 43
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 7 Category Analysis: Other Hot Drinks 50
Value analysis (US Dollar), 2003?08 50
Value analysis (US Dollar), 2008?13 51
Volume analysis, 2003?08 53
Volume analysis, 2008?13 54
Company share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 8 Category Analysis: Tea 63
Value analysis (US Dollar), 2003?08 63
Value analysis (US Dollar), 2008?13 64
Volume analysis, 2003?08 66
Volume analysis, 2008?13 67
Company share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 9 Research Methodology 77
Methodology overview 77
Secondary research 78
Market modeling 79
Creating an initial data model 79
Revising the initial data model 79
Creating a final estimate 80
Creating demographic value splits 80
Primary research 80
Data finalization 81
Ongoing research 81
Chapter 10 APPENDIX 82
Future readings 82
How to contact experts in your industry 82
Disclaimer 82
LIST OF FIGURES
Figure 1: Hot drinks, Global, value by category ($m), 2003?13 21
Figure 2: Hot drinks, Global, category growth comparison, by value, 2003?13 21
Figure 3: Hot drinks, Global, volume by category (kg, million), 2003?13 24
Figure 4: Hot drinks, Global, category growth comparison, by volume, 2003?13 24
Figure 5: Hot drinks, Global, company share (top five companies) by volume (%), 2007?08 27
Figure 6: Hot drinks, Global, distribution channels by volume (%), 2007?08 29
Figure 7: Coffee, Global, value by segment ($m), 2003?13 39
Figure 8: Coffee, Global, category growth comparison, by value, 2003?13 39
Figure 9: Coffee, Global, volume by segment (kg, million), 2003?13 42
Figure 10: Coffee, Global, category growth comparison, by volume, 2003?13 42
Figure 11: Coffee, Global, company share (top five companies) by volume (%), 2007?08 45
Figure 12: Coffee, Global, distribution channels by volume (%), 2007?08 47
Figure 13: Other hot drinks, Global, value by segment ($m), 2003?13 52
Figure 14: Other hot drinks, Global, category growth comparison, by value, 2003?13 52
Figure 15: Other hot drinks, Global, volume by segment (kg, million), 2003?13 55
Figure 16: Other hot drinks, Global, category growth comparison, by volume, 2003?13 55
Figure 17: Other hot drinks, Global, company share (top five companies) by volume (%), 2007?08 58
Figure 18: Other hot drinks, Global, distribution channels by volume (%), 2007?08 60
Figure 19: Tea, Global, value by segment ($m), 2003?13 65
Figure 20: Tea, Global, category growth comparison, by value, 2003?13 65
Figure 21: Tea, Global, volume by segment (kg, million), 2003?13 68
Figure 22: Tea, Global, category growth comparison, by volume, 2003?13 68
Figure 23: Tea, Global, company share (top five companies) by volume (%), 2007?08 71
Figure 24: Tea, Global, distribution channels by volume (%), 2007?08 73
Figure 25: Annual data review process 78
LIST OF TABLES
Table 1: Hot drinks category definitions 8
Table 2: Hot drinks distribution channels 9
Table 3: Global hot drinks value (region-wise), 2003?08 ($m) 17
Table 4: Global hot drinks value (region-wise) forecast, 2008?13 ($m) 17
Table 5: Global hot drinks volume (region-wise), 2003?08 (kg, million) 18
Table 6: Global hot drinks volume (region-wise) forecast, 2008?13 (kg, million) 18
Table 7: Hot drinks, Global, value by category ($m), 2003?08 19
Table 8: Hot drinks, Global, value forecast by category ($m), 2008?13 20
Table 9: Hot drinks, Global, volume by category (kg, million), 2003?08 22
Table 10: Hot drinks, Global, volume forecast by category (kg, million), 2008?13 23
Table 11: Hot drinks, Global, company share (top 20 companies) by volume (%), 2007?08 25
Table 12: Hot drinks, Global, volume by company (kg, million), 2007?08 26
Table 13: Hot drinks, Global, distribution channels by volume (%), 2007?08 28
Table 14: Hot drinks, Global, volume by distribution channel (kg, million), 2007?08 28
Table 15: Hot drinks, Global, expenditure per capita ($), 2003?08 30
Table 16: Hot drinks, Global, forecast expenditure per capita ($), 2008?13 30
Table 17: Hot drinks, Global, consumption per capita (kg), 2003?08 31
Table 18: Hot drinks, Global, forecast consumption per capita (kg), 2008?13 31
Table 19: Nestle S.A. key facts 32
Table 20: Kraft Foods Inc. key facts 35
Table 21: Coffee, Global, value by segment ($m), 2003?08 37
Table 22: Coffee, Global, value forecast by segment ($m), 2008?13 38
Table 23: Coffee, Global, volume by segment (kg, million), 2003?08 40
Table 24: Coffee, Global, volume forecast by segment (kg, million), 2008?13 41
Table 25: Coffee, Global, company share (top 20 companies) by volume (%), 2007?08 43
Table 26: Coffee, Global, volume by company (kg, million), 2007?08 44
Table 27: Coffee, Global, distribution channels by volume (%), 2007?08 46
Table 28: Coffee, Global, volume by distribution channel (kg, million), 2007?08 46
Table 29: Coffee, Global, expenditure per capita ($), 2003?08 48
Table 30: Coffee, Global, forecast expenditure per capita ($), 2008?13 48
Table 31: Coffee, Global, consumption per capita (kg), 2003?08 49
Table 32: Coffee, Global, forecast consumption per capita (kg), 2008?13 49
Table 33: Other hot drinks, Global, value by segment ($m), 2003?08 50
Table 34: Other hot drinks, Global, value forecast by segment ($m), 2008?13 51
Table 35: Other hot drinks, Global, volume by segment (kg, million), 2003?08 53
Table 36: Other hot drinks, Global, volume forecast by segment (kg, million), 2008?13 54
Table 37: Other hot drinks, Global, company share (top 20 companies) by volume (%), 2007?08 56
Table 38: Other hot drinks, Global, volume by company (kg, million), 2007?08 57
Table 39: Other hot drinks, Global, distribution channels by volume (%), 2007?08 59
Table 40: Other hot drinks, Global, volume by distribution channel (kg, million), 2007?08 59
Table 41: Other hot drinks, Global, expenditure per capita ($), 2003?08 61
Table 42: Other hot drinks, Global, forecast expenditure per capita ($), 2008?13 61
Table 43: Other hot drinks, Global, consumption per capita (kg), 2003?08 62
Table 44: Other hot drinks, Global, forecast consumption per capita (kg), 2008?13 62
Table 45: Tea, Global, value by segment ($m), 2003?08 63
Table 46: Tea, Global, value forecast by segment ($m), 2008?13 64
Table 47: Tea, Global, volume by segment (kg, million), 2003?08 66
Table 48: Tea, Global, volume forecast by segment (kg, million), 2008?13 67
Table 49: Tea, Global, company share (top 20 companies) by volume (%), 2007?08 69
Table 50: Tea, Global, volume by company (kg, million), 2007?08 70
Table 51: Tea, Global, distribution channels by volume (%), 2007?08 72
Table 52: Tea, Global, volume by distribution channel (kg, million), 2007?08 72
Table 53: Tea, Global, expenditure per capita ($), 2003?08 74
Table 54: Tea, Global, forecast expenditure per capita ($), 2008?13 75
Table 55: Tea, Global, consumption per capita (kg), 2003?08 76
Table 56: Tea, Global, forecast consumption per capita (kg), 2008?13 76
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