TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: fragrances 2
Summary category level: female fragrances 3
Summary category level: male fragrances 4
Summary category level: unisex fragrances 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 17
Value Analysis 17
Volume Analysis 18
Chapter 4 Global Fragrances: Market Overview 19
Value analysis (US Dollar), 2004?09 19
Value analysis (US Dollar), 2009?14 20
Volume analysis, 2004?09 22
Volume analysis, 2009?14 23
Company share analysis 25
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 5 Leading Company Profiles 32
Coty Inc. 32
L'Oreal S.A. 34
Chapter 6 Category Analysis: Female Fragrances 36
Value analysis (US Dollar), 2004?09 36
Value analysis (US Dollar), 2009?14 37
Volume analysis, 2004?09 39
Volume analysis, 2009?14 40
Company share analysis 42
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 7 Category Analysis: Male Fragrances 49
Value analysis (US Dollar), 2004?09 49
Value analysis (US Dollar), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 8 Category Analysis: Unisex Fragrances 62
Value analysis (US Dollar), 2004?09 62
Value analysis (US Dollar), 2009?14 63
Volume analysis, 2004?09 65
Volume analysis, 2009?14 66
Company share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 9 Research Methodology 75
Methodology overview 75
Secondary research 76
Market modeling 77
Creating an initial data model 77
Revising the initial data model 77
Creating a final estimate 78
Creating demographic value splits 78
Primary research 78
Data finalization 79
Ongoing research 79
Chapter 10 Appendix 80
Future readings 80
How to contact experts in your industry 80
Disclaimer 80
LIST OF FIGURES
Figure 1: Fragrances, Global, value by category ($m), 2004?14 21
Figure 2: Fragrances, Global, category growth comparison, by value, 2004?14 21
Figure 3: Fragrances, Global, volume by category (units, million), 2004?14 24
Figure 4: Fragrances, Global, category growth comparison, by volume, 2004?14 24
Figure 5: Fragrances, Global, company share (top five companies) by value (%), 2008?09 27
Figure 6: Fragrances, Global, distribution channels by value (%), 2008?09 29
Figure 7: Female fragrances, Global, value by segment ($m), 2004?14 38
Figure 8: Female fragrances, Global, category growth comparison, by value, 2004?14 38
Figure 9: Female fragrances, Global, volume by segment (units, million), 2004?14 41
Figure 10: Female fragrances, Global, category growth comparison, by volume, 2004?14 41
Figure 11: Female fragrances, Global, company share (top five companies) by value (%), 2008?09 44
Figure 12: Female fragrances, Global, distribution channels by value (%), 2008?09 46
Figure 13: Male fragrances, Global, value by segment ($m), 2004?14 51
Figure 14: Male fragrances, Global, category growth comparison, by value, 2004?14 51
Figure 15: Male fragrances, Global, volume by segment (units, million), 2004?14 54
Figure 16: Male fragrances, Global, category growth comparison, by volume, 2004?14 54
Figure 17: Male fragrances, Global, company share (top five companies) by value (%), 2008?09 57
Figure 18: Male fragrances, Global, distribution channels by value (%), 2008?09 59
Figure 19: Unisex fragrances, Global, value by segment ($m), 2004?14 64
Figure 20: Unisex fragrances, Global, category growth comparison, by value, 2004?14 64
Figure 21: Unisex fragrances, Global, volume by segment (units, million), 2004?14 67
Figure 22: Unisex fragrances, Global, category growth comparison, by volume, 2004?14 67
Figure 23: Unisex fragrances, Global, company share (top five companies) by value (%), 2008?09 70
Figure 24: Unisex fragrances, Global, distribution channels by value (%), 2008?09 72
Figure 25: Annual data review process 76
LIST OF TABLES
Table 1: Fragrances category definitions 8
Table 2: Fragrances distribution channels 9
Table 3: Fragrances, Global, value (region-wise), 2004?09 ($m) 17
Table 4: Fragrances, Global, value (region-wise) forecast, 2009?14 ($m) 17
Table 5: Fragrances, Global, volume (region-wise), 2004?09 (units, million) 18
Table 6: Fragrances, Global, volume (region-wise) forecast, 2009?14 (units, million) 18
Table 7: Fragrances, Global, value by category ($m), 2004?09 19
Table 8: Fragrances, Global, value forecast by category ($m), 2009?14 20
Table 9: Fragrances, Global, volume by category (units, million), 2004?09 22
Table 10: Fragrances, Global, volume forecast by category (units, million), 2009?14 23
Table 11: Fragrances, Global, company share (top 20 companies) by value (%), 2008?09 25
Table 12: Fragrances, Global, value by company ($m), 2008?09 26
Table 13: Fragrances, Global, distribution channels by value (%), 2008?09 28
Table 14: Fragrances, Global, value by distribution channel ($m), 2008?09 28
Table 15: Fragrances, Global, expenditure per capita ($), 2004?09 30
Table 16: Fragrances, Global, forecast expenditure per capita ($), 2009?14 30
Table 17: Fragrances, Global, consumption per capita (units), 2004?09 31
Table 18: Fragrances, Global, forecast consumption per capita (units), 2009?14 31
Table 19: Coty Inc. key facts 32
Table 20: L'Oreal S.A. key facts 34
Table 21: Female fragrances, Global, value by segment ($m), 2004?09 36
Table 22: Female fragrances, Global, value forecast by segment ($m), 2009?14 37
Table 23: Female fragrances, Global, volume by segment (units, million), 2004?09 39
Table 24: Female fragrances, Global, volume forecast by segment (units, million), 2009?14 40
Table 25: Female fragrances, Global, company share (top 20 companies) by value (%), 2008?09 42
Table 26: Female fragrances, Global, value by company ($m), 2008?09 43
Table 27: Female fragrances, Global, distribution channels by value (%), 2008?09 45
Table 28: Female fragrances, Global, value by distribution channel ($m), 2008?09 45
Table 29: Female fragrances, Global, expenditure per capita ($), 2004?09 47
Table 30: Female fragrances, Global, forecast expenditure per capita ($), 2009?14 47
Table 31: Female fragrances, Global, consumption per capita (units), 2004?09 48
Table 32: Female fragrances, Global, forecast consumption per capita (units), 2009?14 48
Table 33: Male fragrances, Global, value by segment ($m), 2004?09 49
Table 34: Male fragrances, Global, value forecast by segment ($m), 2009?14 50
Table 35: Male fragrances, Global, volume by segment (units, million), 2004?09 52
Table 36: Male fragrances, Global, volume forecast by segment (units, million), 2009?14 53
Table 37: Male fragrances, Global, company share (top 20 companies) by value (%), 2008?09 55
Table 38: Male fragrances, Global, value by company ($m), 2008?09 56
Table 39: Male fragrances, Global, distribution channels by value (%), 2008?09 58
Table 40: Male fragrances, Global, value by distribution channel ($m), 2008?09 58
Table 41: Male fragrances, Global, expenditure per capita ($), 2004?09 60
Table 42: Male fragrances, Global, forecast expenditure per capita ($), 2009?14 60
Table 43: Male fragrances, Global, consumption per capita (units), 2004?09 61
Table 44: Male fragrances, Global, forecast consumption per capita (units), 2009?14 61
Table 45: Unisex fragrances, Global, value by segment ($m), 2004?09 62
Table 46: Unisex fragrances, Global, value forecast by segment ($m), 2009?14 63
Table 47: Unisex fragrances, Global, volume by segment (units, million), 2004?09 65
Table 48: Unisex fragrances, Global, volume forecast by segment (units, million), 2009?14 66
Table 49: Unisex fragrances, Global, company share (top 20 companies) by value (%), 2008?09 68
Table 50: Unisex fragrances, Global, value by company ($m), 2008?09 69
Table 51: Unisex fragrances, Global, distribution channels by value (%), 2008?09 71
Table 52: Unisex fragrances, Global, value by distribution channel ($m), 2008?09 71
Table 53: Unisex fragrances, Global, expenditure per capita ($), 2004?09 73
Table 54: Unisex fragrances, Global, forecast expenditure per capita ($), 2009?14 73
Table 55: Unisex fragrances, Global, consumption per capita (units), 2004?09 74
Table 56: Unisex fragrances, Global, forecast consumption per capita (units), 2009?14 74
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