TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 23
PepsiCo, Inc. 23
The Coca-Cola Company 28
Red Bull Gmbh 34
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41
LIST OF TABLES
Table 1: Global functional drinks market value: $ million, 2006–10(e) 10
Table 2: Global functional drinks market volume: million liters, 2006–10(e) 11
Table 3: Global functional drinks market segmentation I:% share, by value, 2010(e) 12
Table 4: Global functional drinks market segmentation II: % share, by value, 2010(e) 13
Table 5: Global functional drinks market share: % share, by volume, 2010(e) 14
Table 6: PepsiCo, Inc.: key facts 23
Table 7: PepsiCo, Inc.: key financials ($) 26
Table 8: PepsiCo, Inc.: key financial ratios 26
Table 9: The Coca-Cola Company: key facts 28
Table 10: The Coca-Cola Company: key financials ($) 32
Table 11: The Coca-Cola Company: key financial ratios 32
Table 12: Red Bull Gmbh: key facts 34
Table 13: Global functional drinks market distribution: % share, by volume, 2010(e) 35
Table 14: Global functional drinks market value forecast: $ million, 2010–15 36
Table 15: Global functional drinks market volume forecast: million liters, 2010–15 37
LIST OF FIGURES
Figure 1: Global functional drinks market value: $ million, 2006–10(e) 10
Figure 2: Global functional drinks market volume: million liters, 2006–10(e) 11
Figure 3: Global functional drinks market segmentation I:% share, by value, 2010(e) 12
Figure 4: Global functional drinks market segmentation II: % share, by value, 2010(e) 13
Figure 5: Global functional drinks market share: % share, by volume, 2010(e) 14
Figure 6: Forces driving competition in the global functional drinks market, 2010 15
Figure 7: Drivers of buyer power in the global functional drinks market, 2010 16
Figure 8: Drivers of supplier power in the global functional drinks market, 2010 17
Figure 9: Factors influencing the likelihood of new entrants in the global functional drinks market, 2010 18
Figure 10: Factors influencing the threat of substitutes in the global functional drinks market, 2010 20
Figure 11: Drivers of degree of rivalry in the global functional drinks market, 2010 21
Figure 12: PepsiCo, Inc.: revenues & profitability 27
Figure 13: PepsiCo, Inc.: assets & liabilities 27
Figure 14: The Coca-Cola Company: revenues & profitability 33
Figure 15: The Coca-Cola Company: assets & liabilities 33
Figure 16: Global functional drinks market distribution: % share, by volume, 2010(e) 35
Figure 17: Global functional drinks market value forecast: $ million, 2010–15 36
Figure 18: Global functional drinks market volume forecast: million liters, 2010–15 37
[Fade out table of contents]