TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
AB Electrolux 20
BSH Bosch und Siemens Hausgerate GmbH 24
Panasonic Corporation 27
Whirlpool Corporation 32
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41
LIST OF TABLES
Table 1: Global kitchen appliances market value: $ million, 2006–10 10
Table 2: Global kitchen appliances market volume: million units, 2006–10 11
Table 3: Global kitchen appliances market segmentation I:% share, by value, 2010 12
Table 4: Global kitchen appliances market segmentation II: % share, by value, 2010 13
Table 5: AB Electrolux: key facts 20
Table 6: AB Electrolux: key financials ($) 21
Table 7: AB Electrolux: key financials (SEK) 21
Table 8: AB Electrolux: key financial ratios 22
Table 9: BSH Bosch und Siemens Hausgerate GmbH: key facts 24
Table 10: BSH Bosch und Siemens Hausgerate GmbH: key financials ($) 25
Table 11: BSH Bosch und Siemens Hausgerate GmbH: key financials (€) 25
Table 12: BSH Bosch und Siemens Hausgerate GmbH: key financial ratios 25
Table 13: Panasonic Corporation: key facts 27
Table 14: Panasonic Corporation: key financials ($) 30
Table 15: Panasonic Corporation: key financials (¥) 30
Table 16: Panasonic Corporation: key financial ratios 30
Table 17: Whirlpool Corporation: key facts 32
Table 18: Whirlpool Corporation: key financials ($) 34
Table 19: Whirlpool Corporation: key financial ratios 34
Table 20: Global kitchen appliances market value forecast: $ million, 2010–15 36
Table 21: Global kitchen appliances market volume forecast: million units, 2010–15 37
LIST OF FIGURES
Figure 1: Global kitchen appliances market value: $ million, 2006–10 10
Figure 2: Global kitchen appliances market volume: million units, 2006–10 11
Figure 3: Global kitchen appliances market segmentation I:% share, by value, 2010 12
Figure 4: Global kitchen appliances market segmentation II: % share, by value, 2010 13
Figure 5: Forces driving competition in the global kitchen appliances market, 2010 14
Figure 6: Drivers of buyer power in the global kitchen appliances market, 2010 15
Figure 7: Drivers of supplier power in the global kitchen appliances market, 2010 16
Figure 8: Factors influencing the likelihood of new entrants in the global kitchen appliances market, 2010 17
Figure 9: Factors influencing the threat of substitutes in the global kitchen appliances market, 2010 18
Figure 10: Drivers of degree of rivalry in the global kitchen appliances market, 2010 19
Figure 11: AB Electrolux: revenues & profitability 22
Figure 12: AB Electrolux: assets & liabilities 23
Figure 13: BSH Bosch und Siemens Hausgerate GmbH: revenues & profitability 26
Figure 14: BSH Bosch und Siemens Hausgerate GmbH: assets & liabilities 26
Figure 15: Panasonic Corporation: revenues & profitability 31
Figure 16: Panasonic Corporation: assets & liabilities 31
Figure 17: Whirlpool Corporation: revenues & profitability 35
Figure 18: Whirlpool Corporation: assets & liabilities 35
Figure 19: Global kitchen appliances market value forecast: $ million, 2010–15 36
Figure 20: Global kitchen appliances market volume forecast: million units, 2010–15 37
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