TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
L'Oreal S.A. 22
The Procter & Gamble Company 27
Estee Lauder Companies Inc., The 32
MARKET DISTRIBUTION 36
MARKET FORECASTS 37
Market value forecast 37
Market volume forecast 38
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43
LIST OF TABLES
Table 1: Global make-up market value: $ million, 2006–10 10
Table 2: Global make–up market volume: million units, 2006–10 11
Table 3: Global make-up market segmentation I:% share, by value, 2010 12
Table 4: Global make-up market segmentation II: % share, by value, 2010 13
Table 5: Global make-up market share: % share, by value, 2010 14
Table 6: L'Oreal S.A.: key facts 22
Table 7: L'Oreal S.A.: key financials ($) 24
Table 8: L'Oreal S.A.: key financials (€) 24
Table 9: L'Oreal S.A.: key financial ratios 25
Table 10: The Procter & Gamble Company: key facts 27
Table 11: The Procter & Gamble Company: key financials ($) 29
Table 12: The Procter & Gamble Company: key financial ratios 30
Table 13: Estee Lauder Companies Inc., The: key facts 32
Table 14: Estee Lauder Companies Inc., The: key financials ($) 34
Table 15: Estee Lauder Companies Inc., The: key financial ratios 34
Table 16: Global make-up market distribution: % share, by value, 2010 36
Table 17: Global make-up market value forecast: $ million, 2010–15 37
Table 18: Global make–up market volume forecast: million units, 2010–15 38
LIST OF FIGURES
Figure 1: Global make-up market value: $ million, 2006–10 10
Figure 2: Global make–up market volume: million units, 2006–10 11
Figure 3: Global make-up market segmentation I:% share, by value, 2010 12
Figure 4: Global make-up market segmentation II: % share, by value, 2010 13
Figure 5: Global make-up market share: % share, by value, 2010 14
Figure 6: Forces driving competition in the global make-up market, 2010 15
Figure 7: Drivers of buyer power in the global make-up market, 2010 17
Figure 8: Drivers of supplier power in the global make-up market, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the global make-up market, 2010 19
Figure 10: Factors influencing the threat of substitutes in the global make-up market, 2010 20
Figure 11: Drivers of degree of rivalry in the global make-up market, 2010 21
Figure 12: L'Oreal S.A.: revenues & profitability 25
Figure 13: L'Oreal S.A.: assets & liabilities 26
Figure 14: The Procter & Gamble Company: revenues & profitability 30
Figure 15: The Procter & Gamble Company: assets & liabilities 31
Figure 16: Estee Lauder Companies Inc., The: revenues & profitability 35
Figure 17: Estee Lauder Companies Inc., The: assets & liabilities 35
Figure 18: Global make-up market distribution: % share, by value, 2010 36
Figure 19: Global make-up market value forecast: $ million, 2010–15 37
Figure 20: Global make–up market volume forecast: million units, 2010–15 38
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