TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Canon Inc. 22
Hewlett-Packard Company 26
Ricoh Co Ltd 31
Seiko Epson Corporation 35
MARKET FORECASTS 39
Market value forecast 39
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43
LIST OF TABLES
Table 1: Global office electronics market value: $ billion, 2006–10 10
Table 2: Global office electronics market segmentation I:% share, by value, 2010 11
Table 3: Global office electronics market segmentation II: % share, by value, 2010 12
Table 4: Global office electronics market share: % share, by value, 2010 13
Table 5: Canon Inc.: key facts 22
Table 6: Canon Inc.: key financials ($) 23
Table 7: Canon Inc.: key financials (¥) 23
Table 8: Canon Inc.: key financial ratios 24
Table 9: Hewlett-Packard Company: key facts 26
Table 10: Hewlett-Packard Company: key financials ($) 28
Table 11: Hewlett-Packard Company: key financial ratios 29
Table 12: Ricoh Co Ltd: key facts 31
Table 13: Ricoh Co Ltd: key financials ($) 32
Table 14: Ricoh Co Ltd: key financials (¥) 32
Table 15: Ricoh Co Ltd: key financial ratios 33
Table 16: Seiko Epson Corporation: key facts 35
Table 17: Seiko Epson Corporation: key financials ($) 37
Table 18: Seiko Epson Corporation: key financials (¥) 37
Table 19: Seiko Epson Corporation: key financial ratios 37
Table 20: Global office electronics market value forecast: $ billion, 2010–15 39
LIST OF FIGURES
Figure 1: Global office electronics market value: $ billion, 2006–10 10
Figure 2: Global office electronics market segmentation I:% share, by value, 2010 11
Figure 3: Global office electronics market segmentation II: % share, by value, 2010 12
Figure 4: Global office electronics market share: % share, by value, 2010 13
Figure 5: Forces driving competition in the global office electronics market, 2010 14
Figure 6: Drivers of buyer power in the global office electronics market, 2010 16
Figure 7: Drivers of supplier power in the global office electronics market, 2010 17
Figure 8: Factors influencing the likelihood of new entrants in the global office electronics market, 2010 18
Figure 9: Factors influencing the threat of substitutes in the global office electronics market, 2010 20
Figure 10: Drivers of degree of rivalry in the global office electronics market, 2010 21
Figure 11: Canon Inc.: revenues & profitability 24
Figure 12: Canon Inc.: assets & liabilities 25
Figure 13: Hewlett-Packard Company: revenues & profitability 29
Figure 14: Hewlett-Packard Company: assets & liabilities 30
Figure 15: Ricoh Co Ltd: revenues & profitability 33
Figure 16: Ricoh Co Ltd: assets & liabilities 34
Figure 17: Seiko Epson Corporation: revenues & profitability 38
Figure 18: Seiko Epson Corporation: assets & liabilities 38
Figure 19: Global office electronics market value forecast: $ billion, 2010–15 39
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