Global Oral Hygiene

Datamonitor's Global Oral Hygiene industry profile is an essential resource for top-level data and analysis covering the Oral Hygiene industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Global Oral Hygiene’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Global Oral Hygiene

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The Oral hygiene market consists of retail sales of dental floss, denture care, mouthwash, toothpaste and toothbrushes. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2009 annual average exchange rates.

For the purpose of this report, the global figure comprises the Americas, Asia-Pacific and Europe.

The Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US.

Europe comprises Belgium, Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, Ukraine and the United Kingdom.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Colgate-Palmolive Company 22
The Procter & Gamble Company 28
GlaxoSmithKline Plc 33
MARKET DISTRIBUTION 37
MARKET FORECASTS 38
Market value forecast 38
Market volume forecast 39
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43

LIST OF TABLES
Table 1: Global oral hygiene market value: $ million, 2005–09 10
Table 2: Global oral hygiene market volume: million units, 2005–09 11
Table 3: Global oral hygiene market segmentation I:% share, by value, 2009 12
Table 4: Global oral hygiene market segmentation II: % share, by value, 2009 13
Table 5: Global oral hygiene market share: % share, by value, 2009 14
Table 6: Colgate-Palmolive Company: key facts 22
Table 7: Colgate-Palmolive Company: key financials ($) 25
Table 8: Colgate-Palmolive Company: key financial ratios 26
Table 9: The Procter & Gamble Company: key facts 28
Table 10: The Procter & Gamble Company: key financials ($) 31
Table 11: The Procter & Gamble Company: key financial ratios 31
Table 12: GlaxoSmithKline Plc: key facts 33
Table 13: GlaxoSmithKline Plc: key financials ($) 35
Table 14: GlaxoSmithKline Plc: key financials (£) 35
Table 15: GlaxoSmithKline Plc: key financial ratios 35
Table 16: Global oral hygiene market distribution: % share, by value, 2009 37
Table 17: Global oral hygiene market value forecast: $ million, 2009–14 38
Table 18: Global oral hygiene market volume forecast: million units, 2009–14 39

LIST OF FIGURES
Figure 1: Global oral hygiene market value: $ million, 2005–09 10
Figure 2: Global oral hygiene market volume: million units, 2005–09 11
Figure 3: Global oral hygiene market segmentation I:% share, by value, 2009 12
Figure 4: Global oral hygiene market segmentation II: % share, by value, 2009 13
Figure 5: Global oral hygiene market share: % share, by value, 2009 14
Figure 6: Forces driving competition in the global oral hygiene market, 2009 15
Figure 7: Drivers of buyer power in the global oral hygiene market, 2009 17
Figure 8: Drivers of supplier power in the global oral hygiene market, 2009 18
Figure 9: Factors influencing the likelihood of new entrants in the global oral hygiene market, 2009 19
Figure 10: Factors influencing the threat of substitutes in the global oral hygiene market, 2009 20
Figure 11: Drivers of degree of rivalry in the global oral hygiene market, 2009 21
Figure 12: Colgate-Palmolive Company: revenues & profitability 26
Figure 13: Colgate-Palmolive Company: assets & liabilities 27
Figure 14: The Procter & Gamble Company: revenues & profitability 32
Figure 15: The Procter & Gamble Company: assets & liabilities 32
Figure 16: GlaxoSmithKline Plc: revenues & profitability 36
Figure 17: GlaxoSmithKline Plc: assets & liabilities 36
Figure 18: Global oral hygiene market distribution: % share, by value, 2009 37
Figure 19: Global oral hygiene market value forecast: $ million, 2009–14 38
Figure 20: Global oral hygiene market volume forecast: million units, 2009–14 39


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