TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Johnson & Johnson 22
GlaxoSmithKline Plc 27
Bayer AG 32
MARKET DISTRIBUTION 38
MARKET FORECASTS 39
Market value forecast 39
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44
LIST OF TABLES
Table 1: Global OTC pharmaceuticals market value: $ million, 2005–09 10
Table 2: Global OTC pharmaceuticals market segmentation I:% share, by value, 2009 11
Table 3: Global OTC pharmaceuticals market segmentation II: % share, by value, 2009 12
Table 4: Global OTC pharmaceuticals market share: % share, by value, 2009 13
Table 5: Johnson & Johnson: key facts 22
Table 6: Johnson & Johnson: key financials ($) 25
Table 7: Johnson & Johnson: key financial ratios 25
Table 8: GlaxoSmithKline Plc: key facts 27
Table 9: GlaxoSmithKline Plc: key financials ($) 29
Table 10: GlaxoSmithKline Plc: key financials (£) 30
Table 11: GlaxoSmithKline Plc: key financial ratios 30
Table 12: Bayer AG: key facts 32
Table 13: Bayer AG: key financials ($) 35
Table 14: Bayer AG: key financials (€) 35
Table 15: Bayer AG: key financial ratios 36
Table 16: Global OTC pharmaceuticals market distribution: % share, by value, 2009 38
Table 17: Global OTC pharmaceuticals market value forecast: $ million, 2009–14 39
LIST OF FIGURES
Figure 1: Global OTC pharmaceuticals market value: $ million, 2005–09 10
Figure 2: Global OTC pharmaceuticals market segmentation I:% share, by value, 2009 11
Figure 3: Global OTC pharmaceuticals market segmentation II: % share, by value, 2009 12
Figure 4: Global OTC pharmaceuticals market share: % share, by value, 2009 13
Figure 5: Forces driving competition in the global OTC pharmaceuticals market, 2009 14
Figure 6: Drivers of buyer power in the global OTC pharmaceuticals market, 2009 16
Figure 7: Drivers of supplier power in the global OTC pharmaceuticals market, 2009 17
Figure 8: Factors influencing the likelihood of new entrants in the global OTC pharmaceuticals market, 2009 18
Figure 9: Factors influencing the threat of substitutes in the global OTC pharmaceuticals market, 2009 20
Figure 10: Drivers of degree of rivalry in the global OTC pharmaceuticals market, 2009 21
Figure 11: Johnson & Johnson: revenues & profitability 26
Figure 12: Johnson & Johnson: assets & liabilities 26
Figure 13: GlaxoSmithKline Plc: revenues & profitability 31
Figure 14: GlaxoSmithKline Plc: assets & liabilities 31
Figure 15: Bayer AG: revenues & profitability 36
Figure 16: Bayer AG: assets & liabilities 37
Figure 17: Global OTC pharmaceuticals market distribution: % share, by value, 2009 38
Figure 18: Global OTC pharmaceuticals market value forecast: $ million, 2009–14 39
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