TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Diageo plc 22
Pernod Ricard 28
United Spirits Limited 33
MARKET DISTRIBUTION 37
MARKET FORECASTS 38
Market value forecast 38
Market volume forecast 39
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44
LIST OF TABLES
Table 1: Global spirits market value: $ million, 2006–10 10
Table 2: Global spirits market volume: million liters, 2006–10 11
Table 3: Global spirits market segmentation I:% share, by value, 2010 12
Table 4: Global spirits market segmentation II: % share, by value, 2010 13
Table 5: Global spirits market share: % share, by volume, 2010 14
Table 6: Diageo plc: key facts 22
Table 7: Diageo plc: key financials ($) 26
Table 8: Diageo plc: key financials (£) 26
Table 9: Diageo plc: key financial ratios 26
Table 10: Pernod Ricard: key facts 28
Table 11: Pernod Ricard: key financials ($) 31
Table 12: Pernod Ricard: key financials (€) 31
Table 13: Pernod Ricard: key financial ratios 31
Table 14: United Spirits Limited: key facts 33
Table 15: United Spirits Limited: key financials ($) 34
Table 16: United Spirits Limited: key financials (Rs.) 34
Table 17: United Spirits Limited: key financial ratios 35
Table 18: Global spirits market distribution: % share, by volume, 2010 37
Table 19: Global spirits market value forecast: $ million, 2010–15 38
Table 20: Global spirits market volume forecast: million liters, 2010–15 39
LIST OF FIGURES
Figure 1: Global spirits market value: $ million, 2006–10 10
Figure 2: Global spirits market volume: million liters, 2006–10 11
Figure 3: Global spirits market segmentation I:% share, by value, 2010 12
Figure 4: Global spirits market segmentation II: % share, by value, 2010 13
Figure 5: Global spirits market share: % share, by volume, 2010 14
Figure 6: Forces driving competition in the global spirits market, 2010 15
Figure 7: Drivers of buyer power in the global spirits market, 2010 17
Figure 8: Drivers of supplier power in the global spirits market, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the global spirits market, 2010 19
Figure 10: Factors influencing the threat of substitutes in the global spirits market, 2010 20
Figure 11: Drivers of degree of rivalry in the global spirits market, 2010 21
Figure 12: Diageo plc: revenues & profitability 27
Figure 13: Diageo plc: assets & liabilities 27
Figure 14: Pernod Ricard: revenues & profitability 32
Figure 15: Pernod Ricard: assets & liabilities 32
Figure 16: United Spirits Limited: revenues & profitability 35
Figure 17: United Spirits Limited: assets & liabilities 36
Figure 18: Global spirits market distribution: % share, by volume, 2010 37
Figure 19: Global spirits market value forecast: $ million, 2010–15 38
Figure 20: Global spirits market volume forecast: million liters, 2010–15 39
[Fade out table of contents]