Global Underwear Market Report 2010

1.) Key Findings
- In 2009, „Men’s Underwear“ was the top growing US apparel category, reaching a growth of +11%.
- The total market for underwear in the UK was worth GBP 2.57 billion in 2009, and it is expected to increase up to GBP 2.59 billion in 2010.
- Despite the expansion of retail chains, specialty underwear retailers in Germany can compete due to their local marketing and better services.
- Austrian retailer Palmers acquired the French underwear company Lejaby Group and positioned itself among the five largest lingerie companies in Europe.
- Embry Form, Aimer, Maniform, AB Underwear and Gujin are the Top 5 lingerie brands in China.

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1. Global
- Value of the Lingerie Market in Retail Prices, in USD billion, 2008, 2009 & 2016
- Volume of Bras and Briefs, in billion Pieces, 2008, 2009 & 2016; Value in USD billion, 2010
- Regions and Products, Market Recovery & Trends
- Strategic Implications of the Western Market Developments for Lingerie Firms


2. North America

USA
- Bra Market Trends, including Growth-Rates and Market Volumes
- Growth Rates of the top Apparel Categories, in %, 2009

Canada
- Expansion of Victoria’s Secret to Canada


3. Europe

Regional: Western Europe
- Market Volume of the Lingerie Market, in USD billion, 2005-2007

UK (Top Country)
- Underwear Retail Sales by Clothing Specialists and Grocers, in GBP million, 2003-2008
- Sales of the Lingerie Market, in USD billion, 2004, 2007, 2008 & 2011
- Underwear Market Volume, in GBP million, 2009-2010
- General Developments of the Underwear Market
- Consumer Trends in the Lingerie Market
- Lingerie Sales Trends of Debenhams since the Recession
- Recent Changes in the Lingerie Retail Strategy of Tesco
- Internationalization Plans of Victoria’s Secret

Germany (Top Country)
- Consumption of Underwear, in EUR million, and in million Units, 2004, 2006 & 2008
- Distribution Channels for Underwear
- Current and Future Underwear Retail Strategies, including Multi-Channel
- Facts about Hunkemöller Deutschland
- Hunkemöller’s Expansion and Retail Strategy in Germany

France (Top Country)
- Lingerie Sales in France, in EUR billion, 2005-2009
- Women’s average annual Spending on Lingerie, by Age Groups, in EUR, 2009
- The Lingerie Market – Average Annual Spending by Age Groups, in EUR, 2008; Share of Multi-Brand Retailers and Super & Hyper Circuits, in %, 2008 vs. 2004
- The Lingerie Market – Distribution of Category Sales, by Bra, Bottoms, Boxers, Corsetry, in %, 2007-2008; Average Retail Prices for Lingerie Items, in EUR, 2007-2008
- The Male and Female Underwear Markets, including Average Spending per Year, in EUR, 2008-2009
- The Lingerie Market – Fashion Trends; Sales Shares by Regions, 2008
- The Lingerie Market – Loungewear Trends and Sales Volume, including Average Product Price, in EUR million and Growth in %, 2008
- The Lingerie Industry – Industry Value, in USD billion, 2007; Share of Lingerie Spending on Fashion Budget, in %, 2007
- The Lingerie Industry – Top 5 Brands in the French Lingerie Market

Austria
- Consumption of Underwear, in EUR million, 2004, 2006, 2008 & 2009f
- Lingerie Market and Players in Austria, including Corporate Strategies and Sales Numbers
- Tough Times for Underwear Manufacturers – Triumph, Wolford, Palmers
- Profile of Wolford AG
- Assortments of Wolford AG
- Distribution Channels of Wolford AG
- Breakdown of Sales of the Wolford AG; by Assortment, in %; by Distribution Channel, in %, 2008/09
- Wolford’s Online Shop
- Current Financial Developments of Wolford AG
- Profile of the Lingerie Retailer Palmers
- Profile of the Lingerie Retailer Huber Shop

Belgium
- Consumption of Underwear, in EUR million, and in million Units, 2004, 2006 & 2008
- Selected Players on the Bodywear Market

Denmark
- Consumption of Underwear, in EUR million, 2004, 2006, 2008 & 2009f
- Selected Players on the Underwear Market

Hungary
- Consumption of Underwear, in EUR million, 2004, 2006, 2008 & 2009f

Ireland
- Consumption of Underwear, in EUR million, 2004, 2006, 2008 & 2009f

Italy
- Consumption of Underwear, in EUR million, and in million Units, 2004, 2006 & 2008
- Structure and Key Characteristics of the Lingerie Market
- Strategic Activities of French Lingerie Company Eres in Italy, including Price Ranges by Segments

Netherlands
- Consumption of Underwear, in EUR million, and in million Units, 2004, 2006 & 2008
- Clothing bought by Women in Dutch Lingerie Shops, in %, March 2009
- Male Consumer Spending on Slips, in %, July 2009
- Buying Preferences for Slips, in %, published in September 2009
- Growth of Consumer Spending for selected Segments, in %, May-July 2009 vs. May-July 2008
- News about Underwear Retailer Hunkemöller
- The Niche Player Marlies Dekkers

Poland
- Consumption of Underwear, in EUR million, 2004, 2006, 2008 & 2009f
- The Polish Underwear and Swimwear Market, Size of the Polish Underwear Market
- Selected domestic Underwear Retailers (Company Name and Number of Stores)
- Top Underwear Internet Shops by Net Revenue, Number of Orders, Users, Average Net Order Value, Net Profit, Number of Employees, and Owner, 2008

Russia
- Overview of the Underwear Market
- Selected Statistics about the Lingerie Market; incl. Lingerie Sales, in EUR billion, 2005 & 2007
- Luxury Lingerie Retailers’ Situation after the Recession

Slovenia
- Consumption of Underwear, in EUR million, 2004, 2006, 2008 & 2009f

Spain
- Consumption of Underwear, in EUR million, and in million Units, 2004, 2006 & 2008
- The Underwear and Swimwear Sector
- Tourism pushes the Consumption of Underwear and Swimwear 'Made in Spain'
- Consumer Underwear Expenditure Trends

Sweden
- Consumption of Underwear, in EUR million, 2004, 2006, 2008 & 2009f
- Selected Players on the Bodywear Market

Switzerland
- Names of selected Retailers for Underwear and Lingerie
- Names of selected Online Shops for Underwear and Lingerie
- Profile of the Premium-Label Hanro of Switzerland
- Profile of the Calida Group
- Current Financial Developments of the Calida Group
- Takeover of the Underwear Manufacturer Fogal AG
- News about Underwear Manufacturer Zimmerli


4. Asia

China
- Top 10 Lingerie Brands

India
- Lingerie Brand voted “Product of the Year”
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