TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Unilever 21
Procter & Gamble Company, The 25
The Dial Corporation 30
MARKET DISTRIBUTION 31
MARKET FORECASTS 32
Market value forecast 32
Market volume forecast 33
MACROECONOMIC INDICATORS 34
APPENDIX 36
Methodology 36
Industry associations 37
Related Datamonitor research 37
Disclaimer 38
ABOUT DATAMONITOR 39
Premium Reports 39
Summary Reports 39
Datamonitor consulting 39
LIST OF TABLES
Table 1: Argentina haircare market value: $ million, 2005–09 10
Table 2: Argentina haircare market volume: million units, 2005–09 11
Table 3: Argentina haircare market segmentation I:% share, by value, 2009 12
Table 4: Argentina haircare market segmentation II: % share, by value, 2009 13
Table 5: Argentina haircare market share: % share, by value, 2009 14
Table 6: Unilever: key facts 21
Table 7: Unilever: key financials ($) 23
Table 8: Unilever: key financials (€) 23
Table 9: Unilever: key financial ratios 23
Table 10: Procter & Gamble Company, The: key facts 25
Table 11: Procter & Gamble Company, The: key financials ($) 28
Table 12: Procter & Gamble Company, The: key financial ratios 28
Table 13: The Dial Corporation: key facts 30
Table 14: Argentina haircare market distribution: % share, by value, 2009 31
Table 15: Argentina haircare market value forecast: $ million, 2009–14 32
Table 16: Argentina haircare market volume forecast: million units, 2009–14 33
Table 17: Argentina size of population (million), 2005–09 34
Table 18: Argentina gdp (constant 2000 prices, $ billion), 2005–09 34
Table 19: Argentina gdp (current prices, $ billion), 2005–09 34
Table 20: Argentina inflation, 2005–09 35
Table 21: Argentina consumer price index (absolute), 2005–09 35
Table 22: Argentina exchange rate, 2005–09 35
LIST OF FIGURES
Figure 1: Argentina haircare market value: $ million, 2005–09 10
Figure 2: Argentina haircare market volume: million units, 2005–09 11
Figure 3: Argentina haircare market segmentation I:% share, by value, 2009 12
Figure 4: Argentina haircare market segmentation II: % share, by value, 2009 13
Figure 5: Argentina haircare market share: % share, by value, 2009 14
Figure 6: Forces driving competition in the haircare market in Argentina, 2009 15
Figure 7: Drivers of buyer power in the haircare market in Argentina, 2009 16
Figure 8: Drivers of supplier power in the haircare market in Argentina, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the haircare market in Argentina, 2009 18
Figure 10: Factors influencing the threat of substitutes in the haircare market in Argentina, 2009 19
Figure 11: Drivers of degree of rivalry in the haircare market in Argentina, 2009 20
Figure 12: Unilever: revenues & profitability 24
Figure 13: Unilever: assets & liabilities 24
Figure 14: Procter & Gamble Company, The: revenues & profitability 29
Figure 15: Procter & Gamble Company, The: assets & liabilities 29
Figure 16: Argentina haircare market distribution: % share, by value, 2009 31
Figure 17: Argentina haircare market value forecast: $ million, 2009–14 32
Figure 18: Argentina haircare market volume forecast: million units, 2009–14 33
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