TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Procter & Gamble Company, The 21
Unilever 26
Henkel KGaA 30
MARKET DISTRIBUTION 34
MARKET FORECASTS 35
Market value forecast 35
Market volume forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42
LIST OF TABLES
Table 1: Colombia haircare market value: $ million, 2005–09 10
Table 2: Colombia haircare market volume: million units, 2005–09 11
Table 3: Colombia haircare market segmentation I:% share, by value, 2009 12
Table 4: Colombia haircare market segmentation II: % share, by value, 2009 13
Table 5: Colombia haircare market share: % share, by value, 2009 14
Table 6: Procter & Gamble Company, The: key facts 21
Table 7: Procter & Gamble Company, The: key financials ($) 24
Table 8: Procter & Gamble Company, The: key financial ratios 24
Table 9: Unilever: key facts 26
Table 10: Unilever: key financials ($) 28
Table 11: Unilever: key financials (€) 28
Table 12: Unilever: key financial ratios 28
Table 13: Henkel KGaA: key facts 30
Table 14: Henkel KGaA: key financials ($) 32
Table 15: Henkel KGaA: key financials (€) 32
Table 16: Henkel KGaA: key financial ratios 32
Table 17: Colombia haircare market distribution: % share, by value, 2009 34
Table 18: Colombia haircare market value forecast: $ million, 2009–14 35
Table 19: Colombia haircare market volume forecast: million units, 2009–14 36
Table 20: Colombia size of population (million), 2005–09 37
Table 21: Colombia gdp (constant 2000 prices, $ billion), 2005–09 37
Table 22: Colombia gdp (current prices, $ billion), 2005–09 37
Table 23: Colombia inflation, 2005–09 38
Table 24: Colombia consumer price index (absolute), 2005–09 38
Table 25: Colombia exchange rate, 2005–09 38
LIST OF FIGURES
Figure 1: Colombia haircare market value: $ million, 2005–09 10
Figure 2: Colombia haircare market volume: million units, 2005–09 11
Figure 3: Colombia haircare market segmentation I:% share, by value, 2009 12
Figure 4: Colombia haircare market segmentation II: % share, by value, 2009 13
Figure 5: Colombia haircare market share: % share, by value, 2009 14
Figure 6: Forces driving competition in the haircare market in Colombia, 2009 15
Figure 7: Drivers of buyer power in the haircare market in Colombia, 2009 16
Figure 8: Drivers of supplier power in the haircare market in Colombia, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the haircare market in Colombia, 2009 18
Figure 10: Factors influencing the threat of substitutes in the haircare market in Colombia, 2009 19
Figure 11: Drivers of degree of rivalry in the haircare market in Colombia, 2009 20
Figure 12: Procter & Gamble Company, The: revenues & profitability 25
Figure 13: Procter & Gamble Company, The: assets & liabilities 25
Figure 14: Unilever: revenues & profitability 29
Figure 15: Unilever: assets & liabilities 29
Figure 16: Henkel KGaA: revenues & profitability 33
Figure 17: Henkel KGaA: assets & liabilities 33
Figure 18: Colombia haircare market distribution: % share, by value, 2009 34
Figure 19: Colombia haircare market value forecast: $ million, 2009–14 35
Figure 20: Colombia haircare market volume forecast: million units, 2009–14 36
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