TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Procter & Gamble Company, The 20
Unilever 25
L'Oreal S.A. 29
MARKET DISTRIBUTION 34
MARKET FORECASTS 35
Market value forecast 35
Market volume forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42
LIST OF TABLES
Table 1: Ireland haircare market value: $ million, 2005–09 10
Table 2: Ireland haircare market volume: million units, 2005–09 11
Table 3: Ireland haircare market segmentation I:% share, by value, 2009 12
Table 4: Ireland haircare market share: % share, by value, 2009 13
Table 5: Procter & Gamble Company, The: key facts 20
Table 6: Procter & Gamble Company, The: key financials ($) 23
Table 7: Procter & Gamble Company, The: key financial ratios 23
Table 8: Unilever: key facts 25
Table 9: Unilever: key financials ($) 27
Table 10: Unilever: key financials (€) 27
Table 11: Unilever: key financial ratios 27
Table 12: L'Oreal S.A.: key facts 29
Table 13: L'Oreal S.A.: key financials ($) 31
Table 14: L'Oreal S.A.: key financials (€) 31
Table 15: L'Oreal S.A.: key financial ratios 32
Table 16: Ireland haircare market distribution: % share, by value, 2009 34
Table 17: Ireland haircare market value forecast: $ million, 2009–14 35
Table 18: Ireland haircare market volume forecast: million units, 2009–14 36
Table 19: Ireland size of population (million), 2005–09 37
Table 20: Ireland gdp (constant 2000 prices, $ billion), 2005–09 37
Table 21: Ireland gdp (current prices, $ billion), 2005–09 37
Table 22: Ireland inflation, 2005–09 38
Table 23: Ireland consumer price index (absolute), 2005–09 38
Table 24: Ireland exchange rate, 2005–09 38
LIST OF FIGURES
Figure 1: Ireland haircare market value: $ million, 2005–09 10
Figure 2: Ireland haircare market volume: million units, 2005–09 11
Figure 3: Ireland haircare market segmentation I:% share, by value, 2009 12
Figure 4: Ireland haircare market share: % share, by value, 2009 13
Figure 5: Forces driving competition in the haircare market in Ireland, 2009 14
Figure 6: Drivers of buyer power in the haircare market in Ireland, 2009 15
Figure 7: Drivers of supplier power in the haircare market in Ireland, 2009 16
Figure 8: Factors influencing the likelihood of new entrants in the haircare market in Ireland, 2009 17
Figure 9: Factors influencing the threat of substitutes in the haircare market in Ireland, 2009 18
Figure 10: Drivers of degree of rivalry in the haircare market in Ireland, 2009 19
Figure 11: Procter & Gamble Company, The: revenues & profitability 24
Figure 12: Procter & Gamble Company, The: assets & liabilities 24
Figure 13: Unilever: revenues & profitability 28
Figure 14: Unilever: assets & liabilities 28
Figure 15: L'Oreal S.A.: revenues & profitability 32
Figure 16: L'Oreal S.A.: assets & liabilities 33
Figure 17: Ireland haircare market distribution: % share, by value, 2009 34
Figure 18: Ireland haircare market value forecast: $ million, 2009–14 35
Figure 19: Ireland haircare market volume forecast: million units, 2009–14 36
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