Haircare in Japan to 2014

Introduction

This databook provides key data and information on the haircare market in Japan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: shampoo, conditioner, hair colorants, styling agents, and perms and relaxers

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the haircare market, including company overview, key facts and business description

Highlights

The market for haircare in Japan increased at a compound annual growth rate of 1.2% between 2004 and 2009.

The hair colorants category led the haircare market in Japan, accounting for a share of 31.8%.

Leading players in Japanese haircare market include Kao Corporation, Shiseido Company, Limited and Hoyu Co., Ltd..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the haircare market in Japan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

[Fade out the market survey infos]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: haircare 2
Summary category level: conditioner 3
Summary category level: hair colorants 4
Summary category level: perms and relaxers 5
Summary category level: shampoo 6
Summary category level: styling agents 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Japanese Yen), 2004?09 25
Value analysis (Japanese Yen), 2009?14 26
Value analysis (US dollars), 2004?09 28
Value analysis (US dollars), 2009?14 29
Volume analysis, 2004?09 31
Volume analysis, 2009?14 32
Company and brand share analysis 34
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 4 Leading Company Profiles 47
Kao Corporation 47
Shiseido Company, Limited 49
Chapter 5 Category Analysis: Conditioner 51
Value analysis (Japanese Yen), 2004?09 51
Value analysis (Japanese Yen), 2009?14 52
Value analysis (US dollars), 2004?09 54
Value analysis (US dollars), 2009?14 54
Volume analysis, 2004?09 56
Volume analysis, 2009?14 57
Company and brand share analysis 59
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 6 Category Analysis: Hair Colorants 68
Value analysis (Japanese Yen), 2004?09 68
Value analysis (Japanese Yen), 2009?14 69
Value analysis (US dollars), 2004?09 71
Value analysis (US dollars), 2009?14 72
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company and brand share analysis 77
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 7 Category Analysis: Perms and Relaxers 89
Value analysis (Japanese Yen), 2004?09 89
Value analysis (Japanese Yen), 2009?14 90
Value analysis (US dollars), 2004?09 92
Value analysis (US dollars), 2009?14 92
Volume analysis, 2004?09 94
Volume analysis, 2009?14 95
Company and brand share analysis 97
Distribution analysis 100
Expenditure and consumption per capita 102
Chapter 8 Category Analysis: Shampoo 105
Value analysis (Japanese Yen), 2004?09 105
Value analysis (Japanese Yen), 2009?14 106
Value analysis (US dollars), 2004?09 108
Value analysis (US dollars), 2009?14 109
Volume analysis, 2004?09 111
Volume analysis, 2009?14 112
Company and brand share analysis 114
Distribution analysis 118
Expenditure and consumption per capita 120
Chapter 9 Category Analysis: Styling Agents 123
Value analysis (Japanese Yen), 2004?09 123
Value analysis (Japanese Yen), 2009?14 124
Value analysis (US dollars), 2004?09 126
Value analysis (US dollars), 2009?14 127
Volume analysis, 2004?09 129
Volume analysis, 2009?14 130
Company and brand share analysis 132
Distribution analysis 136
Expenditure and consumption per capita 138
Chapter 10 Country Comparison 144
Value 144
Volume 148
Market share 152
Chapter 11 PESTLE Analysis 153
Summary 153
Political analysis 154
Economic analysis 157
Social analysis 161
Technological analysis 165
Legal analysis 170
Environmental analysis 174
Chapter 12 New Product Development 178
Product launches over time 178
Recent product launches 180
Chapter 13 Macroeconomic Profile 181
Macroeconomic indicators 181
Chapter 14 Research Methodology 186
Methodology overview 186
Secondary research 187
Market modeling 188
Creating an initial data model 188
Revising the initial data model 188
Creating a final estimate 189
Creating demographic value splits 189
Primary research 189
Data finalization 190
Ongoing research 190
Chapter 15 Appendix 191
Future readings 191
How to contact experts in your industry 191
Disclaimer 191

LIST OF FIGURES
Figure 1: Haircare, Japan, value by category (JPYm), 2004?14 27
Figure 2: Haircare, Japan, category growth comparison, by value, 2004?14 30
Figure 3: Haircare, Japan, volume by category (units, million), 2004?14 33
Figure 4: Haircare, Japan, category growth comparison, by volume, 2004?14 33
Figure 5: Haircare, Japan, company share by value (%), 2008?09 38
Figure 6: Haircare, Japan, distribution channels by value (%), 2008?09 42
Figure 7: Conditioner, Japan, value by segment (JPYm), 2004?14 53
Figure 8: Conditioner, Japan, category growth comparison, by value, 2004?14 55
Figure 9: Conditioner, Japan, volume by segment (units, million), 2004?14 58
Figure 10: Conditioner, Japan, category growth comparison, by volume, 2004?14 58
Figure 11: Conditioner, Japan, company share by value (%), 2008?09 61
Figure 12: Conditioner, Japan, distribution channels by value (%), 2008?09 64
Figure 13: Hair colorants, Japan, value by segment (JPYm), 2004?14 70
Figure 14: Hair colorants, Japan, category growth comparison, by value, 2004?14 73
Figure 15: Hair colorants, Japan, volume by segment (units, million), 2004?14 76
Figure 16: Hair colorants, Japan, category growth comparison, by volume, 2004?14 76
Figure 17: Hair colorants, Japan, company share by value (%), 2008?09 79
Figure 18: Hair colorants, Japan, distribution channels by value (%), 2008?09 82
Figure 19: Perms and relaxers, Japan, value by segment (JPYm), 2004?14 91
Figure 20: Perms and relaxers, Japan, category growth comparison, by value, 2004?14 93
Figure 21: Perms and relaxers, Japan, volume by segment (units, million), 2004?14 96
Figure 22: Perms and relaxers, Japan, category growth comparison, by volume, 2004?14 96
Figure 23: Perms and relaxers, Japan, company share by value (%), 2008?09 98
Figure 24: Perms and relaxers, Japan, distribution channels by value (%), 2008?09 101
Figure 25: Shampoo, Japan, value by segment (JPYm), 2004?14 107
Figure 26: Shampoo, Japan, category growth comparison, by value, 2004?14 110
Figure 27: Shampoo, Japan, volume by segment (units, million), 2004?14 113
Figure 28: Shampoo, Japan, category growth comparison, by volume, 2004?14 113
Figure 29: Shampoo, Japan, company share by value (%), 2008?09 116
Figure 30: Shampoo, Japan, distribution channels by value (%), 2008?09 119
Figure 31: Styling agents, Japan, value by segment (JPYm), 2004?14 125
Figure 32: Styling agents, Japan, category growth comparison, by value, 2004?14 128
Figure 33: Styling agents, Japan, volume by segment (units, million), 2004?14 131
Figure 34: Styling agents, Japan, category growth comparison, by volume, 2004?14 131
Figure 35: Styling agents, Japan, company share by value (%), 2008?09 134
Figure 36: Styling agents, Japan, distribution channels by value (%), 2008?09 137
Figure 37: Global haircare market split (value terms, 2009), top five countries 145
Figure 38: Global haircare market value, 2004–09, top five countries 147
Figure 39: Global haircare market split (volume terms, 2009), top five countries 149
Figure 40: Global haircare market volume, 2004–09, top five countries 151
Figure 41: Annual data review process 187

LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Haircare, Japan, value by category (JPYm), 2004?09 25
Table 4: Haircare, Japan, value forecast by category (JPYm), 2009?14 26
Table 5: Haircare, Japan, value by category ($m), 2004?09 28
Table 6: Haircare, Japan, value forecast by category ($m), 2009?14 29
Table 7: Haircare, Japan, volume by category (units, million), 2004?09 31
Table 8: Haircare, Japan, volume forecast by category (units, million), 2009?14 32
Table 9: Haircare, Japan, brand share by value (%), 2008?09 34
Table 10: Haircare, Japan, value by brand (JPYm), 2008?09 36
Table 11: Haircare, Japan, company share by value (%), 2008?09 39
Table 12: Haircare, Japan, value by company (JPYm), 2008?09 40
Table 13: Haircare, Japan, distribution channels by value (%), 2008?09 41
Table 14: Haircare, Japan, value by distribution channel (JPYm), 2008?09 41
Table 15: Haircare, Japan, expenditure per capita (JPY), 2004?09 43
Table 16: Haircare, Japan, forecast expenditure per capita (JPY), 2009?14 44
Table 17: Haircare, Japan, expenditure per capita ($), 2004?09 44
Table 18: Haircare, Japan, forecast expenditure per capita ($), 2009?14 45
Table 19: Haircare, Japan, consumption per capita (units), 2004?09 45
Table 20: Haircare, Japan, forecast consumption per capita (units), 2009?14 46
Table 21: Kao Corporation key facts 47
Table 22: Shiseido Company, Limited key facts 49
Table 23: Conditioner, Japan, value by segment (JPYm), 2004?09 51
Table 24: Conditioner, Japan, value forecast by segment (JPYm), 2009?14 52
Table 25: Conditioner, Japan, value by segment ($m), 2004?09 54
Table 26: Conditioner, Japan, value forecast by segment ($m), 2009?14 54
Table 27: Conditioner, Japan, volume by segment (units, million), 2004?09 56
Table 28: Conditioner, Japan, volume forecast by segment (units, million), 2009?14 57
Table 29: Conditioner, Japan, brand share by value (%), 2008?09 59
Table 30: Conditioner, Japan, value by brand (JPYm), 2008?09 60
Table 31: Conditioner, Japan, company share by value (%), 2008?09 62
Table 32: Conditioner, Japan, value by company (JPYm), 2008?09 62
Table 33: Conditioner, Japan, distribution channels by value (%), 2008?09 63
Table 34: Conditioner, Japan, value by distribution channel (JPYm), 2008?09 63
Table 35: Conditioner, Japan, expenditure per capita (JPY), 2004?09 65
Table 36: Conditioner, Japan, forecast expenditure per capita (JPY), 2009?14 65
Table 37: Conditioner, Japan, expenditure per capita ($), 2004?09 66
Table 38: Conditioner, Japan, forecast expenditure per capita ($), 2009?14 66
Table 39: Conditioner, Japan, consumption per capita (units), 2004?09 67
Table 40: Conditioner, Japan, forecast consumption per capita (units), 2009?14 67
Table 41: Hair colorants, Japan, value by segment (JPYm), 2004?09 68
Table 42: Hair colorants, Japan, value forecast by segment (JPYm), 2009?14 69
Table 43: Hair colorants, Japan, value by segment ($m), 2004?09 71
Table 44: Hair colorants, Japan, value forecast by segment ($m), 2009?14 72
Table 45: Hair colorants, Japan, volume by segment (units, million), 2004?09 74
Table 46: Hair colorants, Japan, volume forecast by segment (units, million), 2009?14 75
Table 47: Hair colorants, Japan, brand share by value (%), 2008?09 77
Table 48: Hair colorants, Japan, value by brand (JPYm), 2008?09 78
Table 49: Hair colorants, Japan, company share by value (%), 2008?09 80
Table 50: Hair colorants, Japan, value by company (JPYm), 2008?09 80
Table 51: Hair colorants, Japan, distribution channels by value (%), 2008?09 81
Table 52: Hair colorants, Japan, value by distribution channel (JPYm), 2008?09 81
Table 53: Hair colorants, Japan, expenditure per capita (JPY), 2004?09 83
Table 54: Hair colorants, Japan, forecast expenditure per capita (JPY), 2009?14 84
Table 55: Hair colorants, Japan, expenditure per capita ($), 2004?09 85
Table 56: Hair colorants, Japan, forecast expenditure per capita ($), 2009?14 86
Table 57: Hair colorants, Japan, consumption per capita (units), 2004?09 87
Table 58: Hair colorants, Japan, forecast consumption per capita (units), 2009?14 88
Table 59: Perms and relaxers, Japan, value by segment (JPYm), 2004?09 89
Table 60: Perms and relaxers, Japan, value forecast by segment (JPYm), 2009?14 90
Table 61: Perms and relaxers, Japan, value by segment ($m), 2004?09 92
Table 62: Perms and relaxers, Japan, value forecast by segment ($m), 2009?14 92
Table 63: Perms and relaxers, Japan, volume by segment (units, million), 2004?09 94
Table 64: Perms and relaxers, Japan, volume forecast by segment (units, million), 2009?14 95
Table 65: Perms and relaxers, Japan, brand share by value (%), 2008?09 97
Table 66: Perms and relaxers, Japan, value by brand (JPYm), 2008?09 97
Table 67: Perms and relaxers, Japan, company share by value (%), 2008?09 99
Table 68: Perms and relaxers, Japan, value by company (JPYm), 2008?09 99
Table 69: Perms and relaxers, Japan, distribution channels by value (%), 2008?09 100
Table 70: Perms and relaxers, Japan, value by distribution channel (JPYm), 2008?09 100
Table 71: Perms and relaxers, Japan, expenditure per capita (JPY), 2004?09 102
Table 72: Perms and relaxers, Japan, forecast expenditure per capita (JPY), 2009?14 102
Table 73: Perms and relaxers, Japan, expenditure per capita ($), 2004?09 103
Table 74: Perms and relaxers, Japan, forecast expenditure per capita ($), 2009?14 103
Table 75: Perms and relaxers, Japan, consumption per capita (units), 2004?09 104
Table 76: Perms and relaxers, Japan, forecast consumption per capita (units), 2009?14 104
Table 77: Shampoo, Japan, value by segment (JPYm), 2004?09 105
Table 78: Shampoo, Japan, value forecast by segment (JPYm), 2009?14 106
Table 79: Shampoo, Japan, value by segment ($m), 2004?09 108
Table 80: Shampoo, Japan, value forecast by segment ($m), 2009?14 109
Table 81: Shampoo, Japan, volume by segment (units, million), 2004?09 111
Table 82: Shampoo, Japan, volume forecast by segment (units, million), 2009?14 112
Table 83: Shampoo, Japan, brand share by value (%), 2008?09 114
Table 84: Shampoo, Japan, value by brand (JPYm), 2008?09 115
Table 85: Shampoo, Japan, company share by value (%), 2008?09 117
Table 86: Shampoo, Japan, value by company (JPYm), 2008?09 117
Table 87: Shampoo, Japan, distribution channels by value (%), 2008?09 118
Table 88: Shampoo, Japan, value by distribution channel (JPYm), 2008?09 118
Table 89: Shampoo, Japan, expenditure per capita (JPY), 2004?09 120
Table 90: Shampoo, Japan, forecast expenditure per capita (JPY), 2009?14 120
Table 91: Shampoo, Japan, expenditure per capita ($), 2004?09 121
Table 92: Shampoo, Japan, forecast expenditure per capita ($), 2009?14 121
Table 93: Shampoo, Japan, consumption per capita (units), 2004?09 122
Table 94: Shampoo, Japan, forecast consumption per capita (units), 2009?14 122
Table 95: Styling agents, Japan, value by segment (JPYm), 2004?09 123
Table 96: Styling agents, Japan, value forecast by segment (JPYm), 2009?14 124
Table 97: Styling agents, Japan, value by segment ($m), 2004?09 126
Table 98: Styling agents, Japan, value forecast by segment ($m), 2009?14 127
Table 99: Styling agents, Japan, volume by segment (units, million), 2004?09 129
Table 100: Styling agents, Japan, volume forecast by segment (units, million), 2009?14 130
Table 101: Styling agents, Japan, brand share by value (%), 2008?09 132
Table 102: Styling agents, Japan, value by brand (JPYm), 2008?09 133
Table 103: Styling agents, Japan, company share by value (%), 2008?09 135
Table 104: Styling agents, Japan, value by company (JPYm), 2008?09 135
Table 105: Styling agents, Japan, distribution channels by value (%), 2008?09 136
Table 106: Styling agents, Japan, value by distribution channel (JPYm), 2008?09 136
Table 107: Styling agents, Japan, expenditure per capita (JPY), 2004?09 138
Table 108: Styling agents, Japan, forecast expenditure per capita (JPY), 2009?14 139
Table 109: Styling agents, Japan, expenditure per capita ($), 2004?09 140
Table 110: Styling agents, Japan, forecast expenditure per capita ($), 2009?14 141
Table 111: Styling agents, Japan, consumption per capita (units), 2004?09 142
Table 112: Styling agents, Japan, forecast consumption per capita (units), 2009?14 143
Table 113: Global haircare market value, 2009 144
Table 114: Global haircare market split (value terms ($m), 2009), top five countries 147
Table 115: Global haircare market volume, 2009 148
Table 116: Global haircare market split (volume terms, 2009), top five countries 151
Table 117: Leading players, top five countries 152
Table 118: Analysis of Japan’s Political landscape 154
Table 119: Analysis of Japan’s economy 157
Table 120: Analysis of Japan’s social system 161
Table 121: Analysis of Japan’s technology landscape 165
Table 122: Average annual salaries for researchers across countries 167
Table 123: Japan’s R&D expenditure 168
Table 124: R&D personnel in Japan, 2002–12 169
Table 125: Analysis of Japan’s legal landscape 170
Table 126: Analysis of Japan’s environmental landscape 174
Table 127: Japan haircare new product launches reports, by company (top five companies), 2009 178
Table 128: Japan haircare new product launches SKUs, by company (top five companies), 2009 178
Table 129: Japan haircare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 179
Table 130: Japan haircare new product launches (reports), by ingredients (top 10 ingredients), 2009 179
Table 131: Japan haircare new product launches (reports), by package tags or claims (top 10 claims), 2009 180
Table 132: Japan haircare new product launches - recent five launches (2009) 180
Table 133: Japan population, by age group, 2004?09 (millions) 181
Table 134: Japan population forecast, by age group, 2009?14 (millions) 182
Table 135: Japan population, by gender, 2004?09 (millions) 182
Table 136: Japan population forecast, by gender, 2009?14 (millions) 183
Table 137: Japan nominal GDP, 2004?09 (JPYbn, nominal prices) 183
Table 138: Japan nominal GDP forecast, 2009?14 (JPYbn, nominal prices) 183
Table 139: Japan real GDP, 2004?09 (JPYbn, 2000 prices) 184
Table 140: Japan real GDP forecast, 2009?14 (JPYbn, 2000 prices) 184
Table 141: Japan real GDP, 2004?09 ($bn, 2000 prices) 184
Table 142: Japan real GDP forecast, 2009?14 ($bn, 2000 prices) 185
Table 143: Japan consumer price index, 2004?09 (2000=100) 185
Table 144: Japan consumer price index, 2009?14 (2000=100) 185


[Fade out table of contents]