TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Kao Corporation 21
Shiseido Company, Limited 26
Hoyu Co., Ltd. 30
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
Market volume forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40
LIST OF TABLES
Table 1: Japan haircare market value: $ million, 2005–09 10
Table 2: Japan haircare market volume: million units, 2005–09 11
Table 3: Japan haircare market segmentation I:% share, by value, 2009 12
Table 4: Japan haircare market segmentation II: % share, by value, 2009 13
Table 5: Japan haircare market share: % share, by value, 2009 14
Table 6: Kao Corporation: key facts 21
Table 7: Kao Corporation: key financials ($) 23
Table 8: Kao Corporation: key financials (JPY) 23
Table 9: Kao Corporation: key financial ratios 24
Table 10: Shiseido Company, Limited: key facts 26
Table 11: Shiseido Company, Limited: key financials ($) 27
Table 12: Shiseido Company, Limited: key financials (JPY) 28
Table 13: Shiseido Company, Limited: key financial ratios 28
Table 14: Hoyu Co., Ltd.: key facts 30
Table 15: Japan haircare market distribution: % share, by value, 2009 32
Table 16: Japan haircare market value forecast: $ million, 2009–14 33
Table 17: Japan haircare market volume forecast: million units, 2009–14 34
Table 18: Japan size of population (million), 2005–09 35
Table 19: Japan gdp (constant 2000 prices, $ billion), 2005–09 35
Table 20: Japan gdp (current prices, $ billion), 2005–09 35
Table 21: Japan inflation, 2005–09 36
Table 22: Japan consumer price index (absolute), 2005–09 36
Table 23: Japan exchange rate, 2005–09 36
LIST OF FIGURES
Figure 1: Japan haircare market value: $ million, 2005–09 10
Figure 2: Japan haircare market volume: million units, 2005–09 11
Figure 3: Japan haircare market segmentation I:% share, by value, 2009 12
Figure 4: Japan haircare market segmentation II: % share, by value, 2009 13
Figure 5: Japan haircare market share: % share, by value, 2009 14
Figure 6: Forces driving competition in the haircare market in Japan, 2009 15
Figure 7: Drivers of buyer power in the haircare market in Japan, 2009 16
Figure 8: Drivers of supplier power in the haircare market in Japan, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the haircare market in Japan, 2009 18
Figure 10: Factors influencing the threat of substitutes in the haircare market in Japan, 2009 19
Figure 11: Drivers of degree of rivalry in the haircare market in Japan, 2009 20
Figure 12: Kao Corporation: revenues & profitability 24
Figure 13: Kao Corporation: assets & liabilities 25
Figure 14: Shiseido Company, Limited: revenues & profitability 29
Figure 15: Shiseido Company, Limited: assets & liabilities 29
Figure 16: Japan haircare market distribution: % share, by value, 2009 32
Figure 17: Japan haircare market value forecast: $ million, 2009–14 33
Figure 18: Japan haircare market volume forecast: million units, 2009–14 34
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