TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Procter & Gamble Company, The 21
L'Oreal S.A. 26
Colgate-Palmolive Company 31
MARKET DISTRIBUTION 36
MARKET FORECASTS 37
Market value forecast 37
Market volume forecast 38
MACROECONOMIC INDICATORS 39
APPENDIX 41
Methodology 41
Industry associations 42
Related Datamonitor research 42
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44
LIST OF TABLES
Table 1: Mexico haircare market value: $ million, 2005–09 10
Table 2: Mexico haircare market volume: million units, 2005–09 11
Table 3: Mexico haircare market segmentation I:% share, by value, 2009 12
Table 4: Mexico haircare market segmentation II: % share, by value, 2009 13
Table 5: Mexico haircare market share: % share, by value, 2009 14
Table 6: Procter & Gamble Company, The: key facts 21
Table 7: Procter & Gamble Company, The: key financials ($) 24
Table 8: Procter & Gamble Company, The: key financial ratios 24
Table 9: L'Oreal S.A.: key facts 26
Table 10: L'Oreal S.A.: key financials ($) 28
Table 11: L'Oreal S.A.: key financials (€) 29
Table 12: L'Oreal S.A.: key financial ratios 29
Table 13: Colgate-Palmolive Company: key facts 31
Table 14: Colgate-Palmolive Company: key financials ($) 33
Table 15: Colgate-Palmolive Company: key financial ratios 34
Table 16: Mexico haircare market distribution: % share, by value, 2009 36
Table 17: Mexico haircare market value forecast: $ million, 2009–14 37
Table 18: Mexico haircare market volume forecast: million units, 2009–14 38
Table 19: Mexico size of population (million), 2005–09 39
Table 20: Mexico gdp (constant 2000 prices, $ billion), 2005–09 39
Table 21: Mexico gdp (current prices, $ billion), 2005–09 39
Table 22: Mexico inflation, 2005–09 40
Table 23: Mexico consumer price index (absolute), 2005–09 40
Table 24: Mexico exchange rate, 2005–09 40
LIST OF FIGURES
Figure 1: Mexico haircare market value: $ million, 2005–09 10
Figure 2: Mexico haircare market volume: million units, 2005–09 11
Figure 3: Mexico haircare market segmentation I:% share, by value, 2009 12
Figure 4: Mexico haircare market segmentation II: % share, by value, 2009 13
Figure 5: Mexico haircare market share: % share, by value, 2009 14
Figure 6: Forces driving competition in the haircare market in Mexico, 2009 15
Figure 7: Drivers of buyer power in the haircare market in Mexico, 2009 16
Figure 8: Drivers of supplier power in the haircare market in Mexico, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the haircare market in Mexico, 2009 18
Figure 10: Factors influencing the threat of substitutes in the haircare market in Mexico, 2009 19
Figure 11: Drivers of degree of rivalry in the haircare market in Mexico, 2009 20
Figure 12: Procter & Gamble Company, The: revenues & profitability 25
Figure 13: Procter & Gamble Company, The: assets & liabilities 25
Figure 14: L'Oreal S.A.: revenues & profitability 30
Figure 15: L'Oreal S.A.: assets & liabilities 30
Figure 16: Colgate-Palmolive Company: revenues & profitability 34
Figure 17: Colgate-Palmolive Company: assets & liabilities 35
Figure 18: Mexico haircare market distribution: % share, by value, 2009 36
Figure 19: Mexico haircare market value forecast: $ million, 2009–14 37
Figure 20: Mexico haircare market volume forecast: million units, 2009–14 38
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