OTC Healthcare in Greece to 2014

Introduction

This databook provides key data and information on the OTC healthcare market in Greece. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

* Contains information on:analgesics,medicated skinproduct,topicalOTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Greece increased at a compound annual growth rate of 8.9% between 2004 and 2009.

The vitamins and minerals category led the OTC healthcare market in Greece, accounting for a share of 25.9%.

Leading players in Greek OTC healthcare market include Johnson & Johnson, Korres Natural Products S.A. and Bayer AG.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Greece

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 30
Value analysis (Euro), 2004?09 30
Value analysis (Euro), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 35
Company and brand share analysis 36
Distribution analysis 43
Chapter 4 Leading Company Profiles 45
Johnson & Johnson 45
Bayer AG 47
Chapter 5 Category Analysis: Analgesics 50
Value analysis (Euro), 2004?09 50
Value analysis (Euro), 2009?14 51
Value analysis (US dollars), 2004?09 53
Value analysis (US dollars), 2009?14 54
Company and brand share analysis 56
Distribution analysis 59
Chapter 6 Category Analysis: Topical OTC Medicines 61
Value analysis (Euro), 2004?09 61
Value analysis (Euro), 2009?14 62
Value analysis (US dollars), 2004?09 64
Value analysis (US dollars), 2009?14 65
Company and brand share analysis 67
Distribution analysis 69
Chapter 7 Category Analysis: Cough and Cold Preparations 71
Value analysis (Euro), 2004?09 71
Value analysis (Euro), 2009?14 72
Value analysis (US dollars), 2004?09 74
Value analysis (US dollars), 2009?14 75
Company and brand share analysis 77
Distribution analysis 80
Chapter 8 Category Analysis: Indigestion Preparations 82
Value analysis (Euro), 2004?09 82
Value analysis (Euro), 2009?14 83
Value analysis (US dollars), 2004?09 85
Value analysis (US dollars), 2009?14 85
Company and brand share analysis 87
Distribution analysis 90
Chapter 9 Category Analysis: Medicated Skin Products 92
Value analysis (Euro), 2004?09 92
Value analysis (Euro), 2009?14 93
Value analysis (US dollars), 2004?09 95
Value analysis (US dollars), 2009?14 96
Company and brand share analysis 98
Distribution analysis 101
Chapter 10 Category Analysis: First Aid Kits 103
Value analysis (Euro), 2004?09 103
Value analysis (Euro), 2009?14 104
Value analysis (US dollars), 2004?09 106
Value analysis (US dollars), 2009?14 106
Company and brand share analysis 107
Distribution analysis 110
Chapter 11 Category Analysis: Other OTC Healthcare Products 112
Value analysis (Euro), 2004?09 112
Value analysis (Euro), 2009?14 113
Value analysis (US dollars), 2004?09 115
Value analysis (US dollars), 2009?14 116
Company and brand share analysis 118
Distribution analysis 121
Chapter 12 Category Analysis: Plasters & Bandages 123
Value analysis (Euro), 2004?09 123
Value analysis (Euro), 2009?14 124
Value analysis (US dollars), 2004?09 126
Value analysis (US dollars), 2009?14 127
Company and brand share analysis 129
Distribution analysis 132
Chapter 13 Category Analysis: Traditional Medicines 134
Value analysis (Euro), 2004?09 134
Value analysis (Euro), 2009?14 135
Value analysis (US dollars), 2004?09 136
Value analysis (US dollars), 2009?14 136
Company and brand share analysis 137
Distribution analysis 139
Chapter 14 Category Analysis: Vitamins and Minerals 141
Value analysis (Euro), 2004?09 141
Value analysis (Euro), 2009?14 142
Value analysis (US dollars), 2004?09 144
Value analysis (US dollars), 2009?14 144
Company and brand share analysis 146
Distribution analysis 149
Chapter 15 Country Comparison 151
Value 151
Market share 155
Chapter 16 New Product Development 156
Product launches over time 156
Recent product launches 158
Chapter 17 Macroeconomic Profile 159
Macroeconomic Indicators 159
Chapter 18 Research Methodology 164
Methodology overview 164
Secondary research 165
Market modeling 166
Creating an initial data model 166
Revising the initial data model 166
Creating a final estimate 167
Creating demographic value splits 167
Primary research 167
Data finalization 168
Ongoing research 168
Chapter 19 Appendix 169
Future readings 169
How to contact experts in your industry 169
Disclaimer 169

LIST OF FIGURES
Figure 1: OTC healthcare, Greece, value by category (Ûm), 2004?14 33
Figure 2: OTC healthcare, Greece, company share by value (%), 2008?09 40
Figure 3: OTC healthcare, Greece, distribution channels by value (%), 2008?09 44
Figure 4: Analgesics, Greece, value by segment (Ûm), 2004?14 52
Figure 5: Analgesics, Greece, category growth comparison, by value, 2004?14 55
Figure 6: Analgesics, Greece, company share by value (%), 2008?09 57
Figure 7: Analgesics, Greece, distribution channels by value (%), 2008?09 60
Figure 8: Topical OTC medicines, Greece, value by segment (Ûm), 2004?14 63
Figure 9: Topical OTC medicines, Greece, category growth comparison, by value, 2004?14 66
Figure 10: Topical OTC medicines, Greece, distribution channels by value (%), 2008?09 70
Figure 11: Cough and cold preparations, Greece, value by segment (Ûm), 2004?14 73
Figure 12: Cough and cold preparations, Greece, category growth comparison, by value, 2004?14 76
Figure 13: Cough and cold preparations, Greece, company share by value (%), 2008?09 78
Figure 14: Cough and cold preparations, Greece, distribution channels by value (%), 2008?09 81
Figure 15: Indigestion preparations, Greece, value by segment (Ûm), 2004?14 84
Figure 16: Indigestion preparations, Greece, category growth comparison, by value, 2004?14 86
Figure 17: Indigestion preparations, Greece, company share by value (%), 2008?09 88
Figure 18: Indigestion preparations, Greece, distribution channels by value (%), 2008?09 91
Figure 19: Medicated skin products, Greece, value by segment (Ûm), 2004?14 94
Figure 20: Medicated skin products, Greece, category growth comparison, by value, 2004?14 97
Figure 21: Medicated skin products, Greece, company share by value (%), 2008?09 99
Figure 22: Medicated skin products, Greece, distribution channels by value (%), 2008?09 102
Figure 23: First aid kits, Greece, value (Ûm), 2004?14 105
Figure 24: First aid kits, Greece, company share by value (%), 2008?09 108
Figure 25: First aid kits, Greece, distribution channels by value (%), 2008?09 111
Figure 26: Other OTC healthcare products, Greece, value by segment (Ûm), 2004?14 114
Figure 27: Other OTC healthcare products, Greece, category growth comparison, by value, 2004?14 117
Figure 28: Other OTC healthcare products, Greece, company share by value (%), 2008?09 119
Figure 29: Other OTC healthcare products, Greece, distribution channels by value (%), 2008?09 122
Figure 30: Plasters & bandages, Greece, value by segment (Ûm), 2004?14 125
Figure 31: Plasters & bandages, Greece, category growth comparison, by value, 2004?14 128
Figure 32: Plasters & bandages, Greece, company share by value (%), 2008?09 130
Figure 33: Plasters & bandages, Greece, distribution channels by value (%), 2008?09 133
Figure 34: Traditional medicines, Greece, value (Ûm), 2004?14 135
Figure 35: Traditional medicines, Greece, distribution channels by value (%), 2008?09 140
Figure 36: Vitamins and minerals, Greece, value by segment (Ûm), 2004?14 143
Figure 37: Vitamins and minerals, Greece, category growth comparison, by value, 2004?14 145
Figure 38: Vitamins and minerals, Greece, company share by value (%), 2008?09 147
Figure 39: Vitamins and minerals, Greece, distribution channels by value (%), 2008?09 150
Figure 40: Global OTC healthcare market split (value terms, 2009), top five countries 152
Figure 41: Global OTC healthcare market value, 2004Ð09, top five countries 154
Figure 42: Annual data review process 165

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: OTC healthcare, Greece, value by category (Ûm), 2004?09 31
Table 4: OTC healthcare, Greece, value forecast by category (Ûm), 2009?14 32
Table 5: OTC healthcare, Greece, value by category ($m), 2004?09 34
Table 6: OTC healthcare, Greece, value forecast by category ($m), 2009?14 35
Table 7: OTC healthcare, Greece, brand share by value (%), 2008?09 36
Table 8: OTC healthcare, Greece, value by brand (Ûm), 2008?09 38
Table 9: OTC healthcare, Greece, company share by value (%), 2008?09 41
Table 10: OTC healthcare, Greece, value by company (Ûm), 2008?09 42
Table 11: OTC healthcare, Greece, distribution channels by value (%), 2008?09 43
Table 12: OTC healthcare, Greece, value by distribution channel (Ûm), 2008?09 43
Table 13: Johnson & Johnson key facts 45
Table 14: Bayer AG key facts 47
Table 15: Analgesics, Greece, value by segment (Ûm), 2004?09 50
Table 16: Analgesics, Greece, value forecast by segment (Ûm), 2009?14 51
Table 17: Analgesics, Greece, value by segment ($m), 2004?09 53
Table 18: Analgesics, Greece, value forecast by segment ($m), 2009?14 54
Table 19: Analgesics, Greece, brand share by value (%), 2008?09 56
Table 20: Analgesics, Greece, value by brand (Ûm), 2008?09 56
Table 21: Analgesics, Greece, company share by value (%), 2008?09 58
Table 22: Analgesics, Greece, value by company (Ûm), 2008?09 58
Table 23: Analgesics, Greece, distribution channels by value (%), 2008?09 59
Table 24: Analgesics, Greece, value by distribution channel (Ûm), 2008?09 59
Table 25: Topical OTC medicines, Greece, value by segment (Ûm), 2004?09 61
Table 26: Topical OTC medicines, Greece, value forecast by segment (Ûm), 2009?14 62
Table 27: Topical OTC medicines, Greece, value by segment ($m), 2004?09 64
Table 28: Topical OTC medicines, Greece, value forecast by segment ($m), 2009?14 65
Table 29: Topical OTC medicines, Greece, brand share by value (%), 2008?09 67
Table 30: Topical OTC medicines, Greece, value by brand (Ûm), 2008?09 67
Table 31: Topical OTC medicines, Greece, company share by value (%), 2008?09 68
Table 32: Topical OTC medicines, Greece, value by company (Ûm), 2008?09 68
Table 33: Topical OTC medicines, Greece, distribution channels by value (%), 2008?09 69
Table 34: Topical OTC medicines, Greece, value by distribution channel (Ûm), 2008?09 69
Table 35: Cough and cold preparations, Greece, value by segment (Ûm), 2004?09 71
Table 36: Cough and cold preparations, Greece, value forecast by segment (Ûm), 2009?14 72
Table 37: Cough and cold preparations, Greece, value by segment ($m), 2004?09 74
Table 38: Cough and cold preparations, Greece, value forecast by segment ($m), 2009?14 75
Table 39: Cough and cold preparations, Greece, brand share by value (%), 2008?09 77
Table 40: Cough and cold preparations, Greece, value by brand (Ûm), 2008?09 77
Table 41: Cough and cold preparations, Greece, company share by value (%), 2008?09 79
Table 42: Cough and cold preparations, Greece, value by company (Ûm), 2008?09 79
Table 43: Cough and cold preparations, Greece, distribution channels by value (%), 2008?09 80
Table 44: Cough and cold preparations, Greece, value by distribution channel (Ûm), 2008?09 80
Table 45: Indigestion preparations, Greece, value by segment (Ûm), 2004?09 82
Table 46: Indigestion preparations, Greece, value forecast by segment (Ûm), 2009?14 83
Table 47: Indigestion preparations, Greece, value by segment ($m), 2004?09 85
Table 48: Indigestion preparations, Greece, value forecast by segment ($m), 2009?14 85
Table 49: Indigestion preparations, Greece, brand share by value (%), 2008?09 87
Table 50: Indigestion preparations, Greece, value by brand (Ûm), 2008?09 87
Table 51: Indigestion preparations, Greece, company share by value (%), 2008?09 89
Table 52: Indigestion preparations, Greece, value by company (Ûm), 2008?09 89
Table 53: Indigestion preparations, Greece, distribution channels by value (%), 2008?09 90
Table 54: Indigestion preparations, Greece, value by distribution channel (Ûm), 2008?09 90
Table 55: Medicated skin products, Greece, value by segment (Ûm), 2004?09 92
Table 56: Medicated skin products, Greece, value forecast by segment (Ûm), 2009?14 93
Table 57: Medicated skin products, Greece, value by segment ($m), 2004?09 95
Table 58: Medicated skin products, Greece, value forecast by segment ($m), 2009?14 96
Table 59: Medicated skin products, Greece, brand share by value (%), 2008?09 98
Table 60: Medicated skin products, Greece, value by brand (Ûm), 2008?09 98
Table 61: Medicated skin products, Greece, company share by value (%), 2008?09 100
Table 62: Medicated skin products, Greece, value by company (Ûm), 2008?09 100
Table 63: Medicated skin products, Greece, distribution channels by value (%), 2008?09 101
Table 64: Medicated skin products, Greece, value by distribution channel (Ûm), 2008?09 101
Table 65: First aid kits, Greece, value (Ûm), 2004?09 103
Table 66: First aid kits, Greece, value forecast (Ûm), 2009?14 104
Table 67: First aid kits, Greece, value ($m), 2004?09 106
Table 68: First aid kits, Greece, value forecast ($m), 2009?14 106
Table 69: First aid kits, Greece, brand share by value (%), 2008?09 107
Table 70: First aid kits, Greece, value by brand (Ûm), 2008?09 107
Table 71: First aid kits, Greece, company share by value (%), 2008?09 109
Table 72: First aid kits, Greece, value by company (Ûm), 2008?09 109
Table 73: First aid kits, Greece, distribution channels by value (%), 2008?09 110
Table 74: First aid kits, Greece, value by distribution channel (Ûm), 2008?09 110
Table 75: Other OTC healthcare products, Greece, value by segment (Ûm), 2004?09 112
Table 76: Other OTC healthcare products, Greece, value forecast by segment (Ûm), 2009?14 113
Table 77: Other OTC healthcare products, Greece, value by segment ($m), 2004?09 115
Table 78: Other OTC healthcare products, Greece, value forecast by segment ($m), 2009?14 116
Table 79: Other OTC healthcare products, Greece, brand share by value (%), 2008?09 118
Table 80: Other OTC healthcare products, Greece, value by brand (Ûm), 2008?09 118
Table 81: Other OTC healthcare products, Greece, company share by value (%), 2008?09 120
Table 82: Other OTC healthcare products, Greece, value by company (Ûm), 2008?09 120
Table 83: Other OTC healthcare products, Greece, distribution channels by value (%), 2008?09 121
Table 84: Other OTC healthcare products, Greece, value by distribution channel (Ûm), 2008?09 121
Table 85: Plasters & bandages, Greece, value by segment (Ûm), 2004?09 123
Table 86: Plasters & bandages, Greece, value forecast by segment (Ûm), 2009?14 124
Table 87: Plasters & bandages, Greece, value by segment ($m), 2004?09 126
Table 88: Plasters & bandages, Greece, value forecast by segment ($m), 2009?14 127
Table 89: Plasters & bandages, Greece, brand share by value (%), 2008?09 129
Table 90: Plasters & bandages, Greece, value by brand (Ûm), 2008?09 129
Table 91: Plasters & bandages, Greece, company share by value (%), 2008?09 131
Table 92: Plasters & bandages, Greece, value by company (Ûm), 2008?09 131
Table 93: Plasters & bandages, Greece, distribution channels by value (%), 2008?09 132
Table 94: Plasters & bandages, Greece, value by distribution channel (Ûm), 2008?09 132
Table 95: Traditional medicines, Greece, value (Ûm), 2004?09 134
Table 96: Traditional medicines, Greece, value forecast (Ûm), 2009?14 135
Table 97: Traditional medicines, Greece, value ($m), 2004?09 136
Table 98: Traditional medicines, Greece, value forecast ($m), 2009?14 136
Table 99: Traditional medicines, Greece, brand share by value (%), 2008?09 137
Table 100: Traditional medicines, Greece, value by brand (Ûm), 2008?09 137
Table 101: Traditional medicines, Greece, company share by value (%), 2008?09 138
Table 102: Traditional medicines, Greece, value by company (Ûm), 2008?09 138
Table 103: Traditional medicines, Greece, distribution channels by value (%), 2008?09 139
Table 104: Traditional medicines, Greece, value by distribution channel (Ûm), 2008?09 139
Table 105: Vitamins and minerals, Greece, value by segment (Ûm), 2004?09 141
Table 106: Vitamins and minerals, Greece, value forecast by segment (Ûm), 2009?14 142
Table 107: Vitamins and minerals, Greece, value by segment ($m), 2004?09 144
Table 108: Vitamins and minerals, Greece, value forecast by segment ($m), 2009?14 144
Table 109: Vitamins and minerals, Greece, brand share by value (%), 2008?09 146
Table 110: Vitamins and minerals, Greece, value by brand (Ûm), 2008?09 146
Table 111: Vitamins and minerals, Greece, company share by value (%), 2008?09 148
Table 112: Vitamins and minerals, Greece, value by company (Ûm), 2008?09 148
Table 113: Vitamins and minerals, Greece, distribution channels by value (%), 2008?09 149
Table 114: Vitamins and minerals, Greece, value by distribution channel (Ûm), 2008?09 149
Table 115: Global OTC healthcare market value, 2009 151
Table 116: Global OTC healthcare market split (value terms ($m), 2009), top five countries 154
Table 117: Leading players, top five countries 155
Table 118: Greece OTC healthcare new product launches reports, by company (top five companies), 2009 156
Table 119: Greece OTC healthcare new product launches SKUs, by company (top five companies), 2009 156
Table 120: Greece OTC healthcare new product launches (reports), by flavor and fragrances, 2009 157
Table 121: Greece OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2009 157
Table 122: Greece OTC healthcare new product launches (reports), by package tags or claims, 2009 158
Table 123: Greece OTC healthcare new product launches - recent five launches (2009) 158
Table 124: Greece population, by age group, 2004?09 (millions) 159
Table 125: Greece population forecast, by age group, 2009?14 (millions) 160
Table 126: Greece population, by gender, 2004?09 (millions) 160
Table 127: Greece population forecast, by gender, 2009?14 (millions) 161
Table 128: Greece nominal GDP, 2004?09 (Ûbn, nominal prices) 161
Table 129: Greece nominal GDP forecast, 2009?14 (Ûbn, nominal prices) 161
Table 130: Greece real GDP, 2004?09 (Ûbn, 2000 prices) 162
Table 131: Greece real GDP forecast, 2009?14 (Ûbn, 2000 prices) 162
Table 132: Greece real GDP, 2004?09 ($bn, 2000 prices) 162
Table 133: Greece real GDP forecast, 2009?14 ($bn, 2000 prices) 163
Table 134: Greece consumer price index, 2004?09 (2000=100) 163
Table 135: Greece consumer price index, 2009?14 (2000=100) 163



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