OTC Healthcare in Hong Kong to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Hong Kong. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Hong Kong increased at a compound annual growth rate of 6% between 2003 and 2008.

The traditional medicines category led the OTC healthcare market in Hong Kong, accounting for a share of 34.6%.

Leading players in Hong Kong OTC healthcare market include Johnson & Johnson, Eu Yan Sang International and GlaxoSmithKline Plc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Hong Kong

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 33
Value analysis (Hong Kong Dollar), 2003?08 33
Value analysis (Hong Kong Dollar), 2008?13 35
Value analysis (US dollars), 2003?08 37
Value analysis (US dollars), 2008?13 38
Company and brand share analysis 40
Distribution analysis 51
Chapter 4 Leading Company Profiles 53
Johnson & Johnson 53
Eu Yan Sang International Ltd 55
Chapter 5 Category Analysis: Analgesics 58
Value analysis (Hong Kong Dollar), 2003?08 58
Value analysis (Hong Kong Dollar), 2008?13 59
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 61
Company and brand share analysis 63
Distribution analysis 66
Chapter 6 Category Analysis: Topical OTC Medicines 68
Value analysis (Hong Kong Dollar), 2003?08 68
Value analysis (Hong Kong Dollar), 2008?13 69
Value analysis (US dollars), 2003?08 71
Value analysis (US dollars), 2008?13 72
Company and brand share analysis 74
Distribution analysis 79
Chapter 7 Category Analysis: Cough and Cold Preparations 81
Value analysis (Hong Kong Dollar), 2003?08 81
Value analysis (Hong Kong Dollar), 2008?13 82
Value analysis (US dollars), 2003?08 84
Value analysis (US dollars), 2008?13 85
Company and brand share analysis 87
Distribution analysis 92
Chapter 8 Category Analysis: Indigestion Preparations 94
Value analysis (Hong Kong Dollar), 2003?08 94
Value analysis (Hong Kong Dollar), 2008?13 95
Value analysis (US dollars), 2003?08 97
Value analysis (US dollars), 2008?13 97
Company and brand share analysis 99
Distribution analysis 103
Chapter 9 Category Analysis: Medicated Skin Products 105
Value analysis (Hong Kong Dollar), 2003?08 105
Value analysis (Hong Kong Dollar), 2008?13 106
Value analysis (US dollars), 2003?08 108
Value analysis (US dollars), 2008?13 109
Company and brand share analysis 111
Distribution analysis 114
Chapter 10 Category Analysis: First Aid Kits 116
Value analysis (Hong Kong Dollar), 2003?08 116
Value analysis (Hong Kong Dollar), 2008?13 117
Value analysis (US dollars), 2003?08 118
Value analysis (US dollars), 2008?13 118
Company and brand share analysis 119
Distribution analysis 122
Chapter 11 Category Analysis: Other OTC Healthcare Products 124
Value analysis (Hong Kong Dollar), 2003?08 124
Value analysis (Hong Kong Dollar), 2008?13 125
Value analysis (US dollars), 2003?08 127
Value analysis (US dollars), 2008?13 128
Company and brand share analysis 130
Distribution analysis 135
Chapter 12 Category Analysis: Plasters & Bandages 137
Value analysis (Hong Kong Dollar), 2003?08 137
Value analysis (Hong Kong Dollar), 2008?13 138
Value analysis (US dollars), 2003?08 140
Value analysis (US dollars), 2008?13 141
Company and brand share analysis 143
Distribution analysis 147
Chapter 13 Category Analysis: Traditional Medicines 149
Value analysis (Hong Kong Dollar), 2003?08 149
Value analysis (Hong Kong Dollar), 2008?13 150
Value analysis (US dollars), 2003?08 151
Value analysis (US dollars), 2008?13 151
Company and brand share analysis 152
Distribution analysis 156
Chapter 14 Category Analysis: Vitamins and Minerals 158
Value analysis (Hong Kong Dollar), 2003?08 158
Value analysis (Hong Kong Dollar), 2008?13 159
Value analysis (US dollars), 2003?08 161
Value analysis (US dollars), 2008?13 161
Company and brand share analysis 163
Distribution analysis 167
Chapter 15 Country Comparison 169
Value 169
Market share 173
Chapter 16 PESTLE Analysis 174
Summary 174
Political analysis 175
Economic analysis 178
Social analysis 181
Lower expenditure on healthcare and education 184
Technology analysis 185
Legal analysis 189
Environmental analysis 192
Chapter 17 New Product Development 195
Product launches over time 195
Recent product launches 197
Chapter 18 Macroeconomic Profile 198
Macroeconomic indicators 198
Chapter 19 Research Methodology 203
Methodology overview 203
Secondary research 204
Market modeling 205
Creating an initial data model 205
Revising the initial data model 205
Creating a final estimate 206
Creating demographic value splits 206
Primary research 206
Data finalization 207
Ongoing research 207
Chapter 20 APPENDIX 208
Future readings 208
How to contact experts in your industry 208
Disclaimer 208

LIST OF FIGURES
Figure 1: Hong Kong OTC healthcare value and value forecast, 2003?13 (HK$m, nominal prices) 36
Figure 2: Hong Kong OTC healthcare category growth comparison, by value, 2003?13 39
Figure 3: Hong Kong OTC healthcare company share, by value, 2007?08 (%) 46
Figure 4: Hong Kong OTC healthcare distribution channels, by value, 2007?08 (%) 52
Figure 5: Hong Kong analgesics value and value forecast, 2003?13 (HK$m, nominal prices) 60
Figure 6: Hong Kong analgesics category growth comparison, by value, 2003?13 62
Figure 7: Hong Kong analgesics company share, by value, 2007?08 (%) 64
Figure 8: Hong Kong analgesics distribution channels, by value, 2007?08 (%) 67
Figure 9: Hong Kong topical OTC medicines value and value forecast, 2003?13 (HK$m, nominal prices) 70
Figure 10: Hong Kong topical OTC medicines category growth comparison, by value, 2003?13 73
Figure 11: Hong Kong topical OTC medicines company share, by value, 2007?08 (%) 76
Figure 12: Hong Kong topical OTC medicines distribution channels, by value, 2007?08 (%) 80
Figure 13: Hong Kong cough and cold preparations value and value forecast, 2003?13 (HK$m, nominal prices) 83
Figure 14: Hong Kong cough and cold preparations category growth comparison, by value, 2003?13 86
Figure 15: Hong Kong cough and cold preparations company share, by value, 2007?08 (%) 89
Figure 16: Hong Kong cough and cold preparations distribution channels, by value, 2007?08 (%) 93
Figure 17: Hong Kong indigestion preparations value and value forecast, 2003?13 (HK$m, nominal prices) 96
Figure 18: Hong Kong indigestion preparations category growth comparison, by value, 2003?13 98
Figure 19: Hong Kong indigestion preparations company share, by value, 2007?08 (%) 101
Figure 20: Hong Kong indigestion preparations distribution channels, by value, 2007?08 (%) 104
Figure 21: Hong Kong medicated skin products value and value forecast, 2003?13 (HK$m, nominal prices) 107
Figure 22: Hong Kong medicated skin products category growth comparison, by value, 2003?13 110
Figure 23: Hong Kong medicated skin products company share, by value, 2007?08 (%) 112
Figure 24: Hong Kong medicated skin products distribution channels, by value, 2007?08 (%) 115
Figure 25: Hong Kong first aid kits value and value forecast, 2003?13 (HK$m, nominal prices) 117
Figure 26: Hong Kong first aid kits company share, by value, 2007?08 (%) 120
Figure 27: Hong Kong first aid kits distribution channels, by value, 2007?08 (%) 123
Figure 28: Hong Kong other OTC healthcare products value and value forecast, 2003?13 (HK$m, nominal prices) 126
Figure 29: Hong Kong other OTC healthcare products category growth comparison, by value, 2003?13 129
Figure 30: Hong Kong other OTC healthcare products company share, by value, 2007?08 (%) 132
Figure 31: Hong Kong other OTC healthcare products distribution channels, by value, 2007?08 (%) 136
Figure 32: Hong Kong plasters & bandages value and value forecast, 2003?13 (HK$m, nominal prices) 139
Figure 33: Hong Kong plasters & bandages category growth comparison, by value, 2003?13 142
Figure 34: Hong Kong plasters & bandages company share, by value, 2007?08 (%) 145
Figure 35: Hong Kong plasters & bandages distribution channels, by value, 2007?08 (%) 148
Figure 36: Hong Kong traditional medicines value and value forecast, 2003?13 (HK$m, nominal prices) 150
Figure 37: Hong Kong traditional medicines company share, by value, 2007?08 (%) 154
Figure 38: Hong Kong traditional medicines distribution channels, by value, 2007?08 (%) 157
Figure 39: Hong Kong vitamins and minerals value and value forecast, 2003?13 (HK$m, nominal prices) 160
Figure 40: Hong Kong vitamins and minerals category growth comparison, by value, 2003?13 162
Figure 41: Hong Kong vitamins and minerals company share, by value, 2007?08 (%) 165
Figure 42: Hong Kong vitamins and minerals distribution channels, by value, 2007?08 (%) 168
Figure 43: Global OTC healthcare market split (value terms, 2008), top five countries 170
Figure 44: Global OTC healthcare market value, 2003–08, top five countries 172
Figure 45: Annual data review process 204

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Hong Kong OTC healthcare value, 2003?08 (HK$m, nominal prices) 34
Table 4: Hong Kong OTC healthcare value forecast, 2008?13 (HK$m, nominal prices) 35
Table 5: Hong Kong OTC healthcare value, 2003?08 ($m, nominal prices) 37
Table 6: Hong Kong OTC healthcare value forecast, 2008?13 ($m, nominal prices) 38
Table 7: Hong Kong OTC healthcare brand share, by value, 2007?08 (%) 40
Table 8: Hong Kong OTC healthcare value, by brand 2007?08 (HK$m, nominal prices) 43
Table 9: Hong Kong OTC healthcare company share by value, 2007?08 (%) 47
Table 10: Hong Kong OTC healthcare value, by company, 2007?08 (HK$m, nominal prices) 49
Table 11: Hong Kong OTC healthcare distribution channels, by value, 2007?08 (%) 51
Table 12: Hong Kong OTC healthcare value, by distribution channel, 2007?08 (HK$m, nominal prices) 51
Table 13: Johnson & Johnson key facts 53
Table 14: Eu Yan Sang International Ltd key facts 55
Table 15: Hong Kong analgesics value, 2003?08 (HK$m, nominal prices) 58
Table 16: Hong Kong analgesics value forecast, 2008?13 (HK$m, nominal prices) 59
Table 17: Hong Kong analgesics value, 2003?08 ($m, nominal prices) 61
Table 18: Hong Kong analgesics value forecast, 2008?13 ($m, nominal prices) 61
Table 19: Hong Kong analgesics brand share, by value, 2007?08 (%) 63
Table 20: Hong Kong analgesics value, by brand 2007?08 (HK$m, nominal prices) 63
Table 21: Hong Kong analgesics company share by value, 2007?08 (%) 65
Table 22: Hong Kong analgesics value, by company, 2007?08 (HK$m, nominal prices) 65
Table 23: Hong Kong analgesics distribution channels, by value, 2007?08 (%) 66
Table 24: Hong Kong analgesics value, by distribution channel, 2007?08 (HK$m, nominal prices) 66
Table 25: Hong Kong topical OTC medicines value, 2003?08 (HK$m, nominal prices) 68
Table 26: Hong Kong topical OTC medicines value forecast, 2008?13 (HK$m, nominal prices) 69
Table 27: Hong Kong topical OTC medicines value, 2003?08 ($m, nominal prices) 71
Table 28: Hong Kong topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 72
Table 29: Hong Kong topical OTC medicines brand share, by value, 2007?08 (%) 74
Table 30: Hong Kong topical OTC medicines value, by brand 2007?08 (HK$m, nominal prices) 75
Table 31: Hong Kong topical OTC medicines company share by value, 2007?08 (%) 77
Table 32: Hong Kong topical OTC medicines value, by company, 2007?08 (HK$m, nominal prices) 78
Table 33: Hong Kong topical OTC medicines distribution channels, by value, 2007?08 (%) 79
Table 34: Hong Kong topical OTC medicines value, by distribution channel, 2007?08 (HK$m, nominal prices) 79
Table 35: Hong Kong cough and cold preparations value, 2003?08 (HK$m, nominal prices) 81
Table 36: Hong Kong cough and cold preparations value forecast, 2008?13 (HK$m, nominal prices) 82
Table 37: Hong Kong cough and cold preparations value, 2003?08 ($m, nominal prices) 84
Table 38: Hong Kong cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 85
Table 39: Hong Kong cough and cold preparations brand share, by value, 2007?08 (%) 87
Table 40: Hong Kong cough and cold preparations value, by brand 2007?08 (HK$m, nominal prices) 88
Table 41: Hong Kong cough and cold preparations company share by value, 2007?08 (%) 90
Table 42: Hong Kong cough and cold preparations value, by company, 2007?08 (HK$m, nominal prices) 91
Table 43: Hong Kong cough and cold preparations distribution channels, by value, 2007?08 (%) 92
Table 44: Hong Kong cough and cold preparations value, by distribution channel, 2007?08 (HK$m, nominal prices) 92
Table 45: Hong Kong indigestion preparations value, 2003?08 (HK$m, nominal prices) 94
Table 46: Hong Kong indigestion preparations value forecast, 2008?13 (HK$m, nominal prices) 95
Table 47: Hong Kong indigestion preparations value, 2003?08 ($m, nominal prices) 97
Table 48: Hong Kong indigestion preparations value forecast, 2008?13 ($m, nominal prices) 97
Table 49: Hong Kong indigestion preparations brand share, by value, 2007?08 (%) 99
Table 50: Hong Kong indigestion preparations value, by brand 2007?08 (HK$m, nominal prices) 100
Table 51: Hong Kong indigestion preparations company share by value, 2007?08 (%) 102
Table 52: Hong Kong indigestion preparations value, by company, 2007?08 (HK$m, nominal prices) 102
Table 53: Hong Kong indigestion preparations distribution channels, by value, 2007?08 (%) 103
Table 54: Hong Kong indigestion preparations value, by distribution channel, 2007?08 (HK$m, nominal prices) 103
Table 55: Hong Kong medicated skin products value, 2003?08 (HK$m, nominal prices) 105
Table 56: Hong Kong medicated skin products value forecast, 2008?13 (HK$m, nominal prices) 106
Table 57: Hong Kong medicated skin products value, 2003?08 ($m, nominal prices) 108
Table 58: Hong Kong medicated skin products value forecast, 2008?13 ($m, nominal prices) 109
Table 59: Hong Kong medicated skin products brand share, by value, 2007?08 (%) 111
Table 60: Hong Kong medicated skin products value, by brand 2007?08 (HK$m, nominal prices) 111
Table 61: Hong Kong medicated skin products company share by value, 2007?08 (%) 113
Table 62: Hong Kong medicated skin products value, by company, 2007?08 (HK$m, nominal prices) 113
Table 63: Hong Kong medicated skin products distribution channels, by value, 2007?08 (%) 114
Table 64: Hong Kong medicated skin products value, by distribution channel, 2007?08 (HK$m, nominal prices) 114
Table 65: Hong Kong first aid kits value, 2003?08 (HK$m, nominal prices) 116
Table 66: Hong Kong first aid kits value forecast, 2008?13 (HK$m, nominal prices) 117
Table 67: Hong Kong first aid kits value, 2003?08 ($m, nominal prices) 118
Table 68: Hong Kong first aid kits value forecast, 2008?13 ($m, nominal prices) 118
Table 69: Hong Kong first aid kits brand share, by value, 2007?08 (%) 119
Table 70: Hong Kong first aid kits value, by brand 2007?08 (HK$m, nominal prices) 119
Table 71: Hong Kong first aid kits company share by value, 2007?08 (%) 121
Table 72: Hong Kong first aid kits value, by company, 2007?08 (HK$m, nominal prices) 121
Table 73: Hong Kong first aid kits distribution channels, by value, 2007?08 (%) 122
Table 74: Hong Kong first aid kits value, by distribution channel, 2007?08 (HK$m, nominal prices) 122
Table 75: Hong Kong other OTC healthcare products value, 2003?08 (HK$m, nominal prices) 124
Table 76: Hong Kong other OTC healthcare products value forecast, 2008?13 (HK$m, nominal prices) 125
Table 77: Hong Kong other OTC healthcare products value, 2003?08 ($m, nominal prices) 127
Table 78: Hong Kong other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 128
Table 79: Hong Kong other OTC healthcare products brand share, by value, 2007?08 (%) 130
Table 80: Hong Kong other OTC healthcare products value, by brand 2007?08 (HK$m, nominal prices) 131
Table 81: Hong Kong other OTC healthcare products company share by value, 2007?08 (%) 133
Table 82: Hong Kong other OTC healthcare products value, by company, 2007?08 (HK$m, nominal prices) 134
Table 83: Hong Kong other OTC healthcare products distribution channels, by value, 2007?08 (%) 135
Table 84: Hong Kong other OTC healthcare products value, by distribution channel, 2007?08 (HK$m, nominal prices) 135
Table 85: Hong Kong plasters & bandages value, 2003?08 (HK$m, nominal prices) 137
Table 86: Hong Kong plasters & bandages value forecast, 2008?13 (HK$m, nominal prices) 138
Table 87: Hong Kong plasters & bandages value, 2003?08 ($m, nominal prices) 140
Table 88: Hong Kong plasters & bandages value forecast, 2008?13 ($m, nominal prices) 141
Table 89: Hong Kong plasters & bandages brand share, by value, 2007?08 (%) 143
Table 90: Hong Kong plasters & bandages value, by brand 2007?08 (HK$m, nominal prices) 144
Table 91: Hong Kong plasters & bandages company share by value, 2007?08 (%) 146
Table 92: Hong Kong plasters & bandages value, by company, 2007?08 (HK$m, nominal prices) 146
Table 93: Hong Kong plasters & bandages distribution channels, by value, 2007?08 (%) 147
Table 94: Hong Kong plasters & bandages value, by distribution channel, 2007?08 (HK$m, nominal prices) 147
Table 95: Hong Kong traditional medicines value, 2003?08 (HK$m, nominal prices) 149
Table 96: Hong Kong traditional medicines value forecast, 2008?13 (HK$m, nominal prices) 150
Table 97: Hong Kong traditional medicines value, 2003?08 ($m, nominal prices) 151
Table 98: Hong Kong traditional medicines value forecast, 2008?13 ($m, nominal prices) 151
Table 99: Hong Kong traditional medicines brand share, by value, 2007?08 (%) 152
Table 100: Hong Kong traditional medicines value, by brand 2007?08 (HK$m, nominal prices) 153
Table 101: Hong Kong traditional medicines company share by value, 2007?08 (%) 155
Table 102: Hong Kong traditional medicines value, by company, 2007?08 (HK$m, nominal prices) 155
Table 103: Hong Kong traditional medicines distribution channels, by value, 2007?08 (%) 156
Table 104: Hong Kong traditional medicines value, by distribution channel, 2007?08 (HK$m, nominal prices) 156
Table 105: Hong Kong vitamins and minerals value, 2003?08 (HK$m, nominal prices) 158
Table 106: Hong Kong vitamins and minerals value forecast, 2008?13 (HK$m, nominal prices) 159
Table 107: Hong Kong vitamins and minerals value, 2003?08 ($m, nominal prices) 161
Table 108: Hong Kong vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 161
Table 109: Hong Kong vitamins and minerals brand share, by value, 2007?08 (%) 163
Table 110: Hong Kong vitamins and minerals value, by brand 2007?08 (HK$m, nominal prices) 164
Table 111: Hong Kong vitamins and minerals company share by value, 2007?08 (%) 166
Table 112: Hong Kong vitamins and minerals value, by company, 2007?08 (HK$m, nominal prices) 166
Table 113: Hong Kong vitamins and minerals distribution channels, by value, 2007?08 (%) 167
Table 114: Hong Kong vitamins and minerals value, by distribution channel, 2007?08 (HK$m, nominal prices) 167
Table 115: Global OTC healthcare market value, 2008 169
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 172
Table 117: Leading players, top five countries 173
Table 118: Analysis of Hong Kong’s political landscape 175
Table 119: Analysis of the economy of Hong Kong 178
Table 120: Analysis of Hong Kong’s social system 181
Table 121: Analysis of Hong Kong’s technology landscape 185
Table 122: Analysis of Hong Kong’s legal landscape 189
Table 123: Analysis of Hong Kong’s environmental landscape 192
Table 124: Hong Kong OTC healthcare new product launches reports, by company (top five companies), 2008 195
Table 125: Hong Kong OTC healthcare new product launches SKUs, by company (top five companies), 2008 195
Table 126: Hong Kong OTC healthcare new product launches (reports), by flavor and fragrances, 2008 196
Table 127: Hong Kong OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2008 196
Table 128: Hong Kong OTC healthcare new product launches (reports), by package tags or claims, 2008 197
Table 129: Hong Kong OTC healthcare new product launches - recent five launches 2008 197
Table 130: Hong Kong population, by age group, 2003?08 (millions) 198
Table 131: Hong Kong population forecast, by age group, 2008?13 (millions) 199
Table 132: Hong Kong population, by gender, 2003?08 (millions) 199
Table 133: Hong Kong population forecast, by gender, 2008?13 (millions) 200
Table 134: Hong Kong nominal GDP, 2003?08 (HK$bn, nominal prices) 200
Table 135: Hong Kong nominal GDP forecast, 2008?13 (HK$bn, nominal prices) 200
Table 136: Hong Kong real GDP, 2003?08 (HK$bn, 2000 prices) 201
Table 137: Hong Kong real GDP forecast, 2008?13 (HK$bn, 2000 prices) 201
Table 138: Hong Kong real GDP, 2003?08 ($bn, 2000 prices) 201
Table 139: Hong Kong real GDP forecast, 2008?13 ($bn, 2000 prices) 202
Table 140: Hong Kong consumer price index, 2003?08 (2000=100) 202
Table 141: Hong Kong consumer price index, 2008?13 (2000=100) 202



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