OTC Healthcare in Pakistan to 2014

Introduction

This databook provides key data and information on the OTC healthcare market in Pakistan. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

* Contains information on:analgesics,medicated skinproduct,topicalOTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Pakistan increased at a compound annual growth rate of 6.9% between 2004 and 2009.

The analgesics category led the OTC healthcare market in Pakistan, accounting for a share of 22.1%.

Leading players in Pakistani OTC healthcare market include Johnson & Johnson, Novartis AG and Reckitt Benckiser PLC.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Pakistan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 30
Value analysis (Pakistan Rupee), 2004?09 30
Value analysis (Pakistan Rupee), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 35
Company and brand share analysis 36
Distribution analysis 43
Chapter 4 Leading Company Profiles 45
Johnson & Johnson 45
Novartis AG 47
Chapter 5 Category Analysis: Analgesics 49
Value analysis (Pakistan Rupee), 2004?09 49
Value analysis (Pakistan Rupee), 2009?14 50
Value analysis (US dollars), 2004?09 52
Value analysis (US dollars), 2009?14 52
Company and brand share analysis 54
Distribution analysis 57
Chapter 6 Category Analysis: Topical OTC Medicines 59
Value analysis (Pakistan Rupee), 2004?09 59
Value analysis (Pakistan Rupee), 2009?14 60
Value analysis (US dollars), 2004?09 62
Value analysis (US dollars), 2009?14 63
Company and brand share analysis 65
Distribution analysis 68
Chapter 7 Category Analysis: Cough and Cold Preparations 70
Value analysis (Pakistan Rupee), 2004?09 70
Value analysis (Pakistan Rupee), 2009?14 71
Value analysis (US dollars), 2004?09 73
Value analysis (US dollars), 2009?14 74
Company and brand share analysis 76
Distribution analysis 79
Chapter 8 Category Analysis: Indigestion Preparations 81
Value analysis (Pakistan Rupee), 2004?09 81
Value analysis (Pakistan Rupee), 2009?14 82
Value analysis (US dollars), 2004?09 84
Value analysis (US dollars), 2009?14 84
Company and brand share analysis 86
Distribution analysis 89
Chapter 9 Category Analysis: Medicated Skin Products 91
Value analysis (Pakistan Rupee), 2004?09 91
Value analysis (Pakistan Rupee), 2009?14 92
Value analysis (US dollars), 2004?09 94
Value analysis (US dollars), 2009?14 95
Company and brand share analysis 97
Distribution analysis 100
Chapter 10 Category Analysis: First Aid Kits 102
Value analysis (Pakistan Rupee), 2004?09 102
Value analysis (Pakistan Rupee), 2009?14 103
Value analysis (US dollars), 2004?09 104
Value analysis (US dollars), 2009?14 104
Company and brand share analysis 105
Distribution analysis 108
Chapter 11 Category Analysis: Other OTC Healthcare Products 110
Value analysis (Pakistan Rupee), 2004?09 110
Value analysis (Pakistan Rupee), 2009?14 111
Value analysis (US dollars), 2004?09 113
Value analysis (US dollars), 2009?14 114
Company and brand share analysis 116
Distribution analysis 119
Chapter 12 Category Analysis: Plasters & Bandages 121
Value analysis (Pakistan Rupee), 2004?09 121
Value analysis (Pakistan Rupee), 2009?14 122
Value analysis (US dollars), 2004?09 124
Value analysis (US dollars), 2009?14 125
Company and brand share analysis 127
Distribution analysis 130
Chapter 13 Category Analysis: Traditional Medicines 132
Value analysis (Pakistan Rupee), 2004?09 132
Value analysis (Pakistan Rupee), 2009?14 133
Value analysis (US dollars), 2004?09 134
Value analysis (US dollars), 2009?14 134
Company and brand share analysis 135
Distribution analysis 138
Chapter 14 Category Analysis: Vitamins and Minerals 140
Value analysis (Pakistan Rupee), 2004?09 140
Value analysis (Pakistan Rupee), 2009?14 141
Value analysis (US dollars), 2004?09 143
Value analysis (US dollars), 2009?14 143
Company and brand share analysis 145
Distribution analysis 148
Chapter 15 Country Comparison 150
Value 150
Market share 154
Chapter 16 New Product Development 155
Product launches over time 155
Recent product launches 158
Chapter 17 Macroeconomic Profile 159
Macroeconomic Indicators 159
Chapter 18 Research Methodology 163
Methodology overview 163
Secondary research 164
Market modeling 165
Creating an initial data model 165
Revising the initial data model 165
Creating a final estimate 166
Creating demographic value splits 166
Primary research 166
Data finalization 167
Ongoing research 167
Chapter 19 Appendix 168
Future readings 168
How to contact experts in your industry 168
Disclaimer 168

LIST OF FIGURES
Figure 1: OTC healthcare, Pakistan, value by category (PKRm), 2004?14 33
Figure 2: OTC healthcare, Pakistan, company share by value (%), 2008?09 40
Figure 3: OTC healthcare, Pakistan, distribution channels by value (%), 2008?09 44
Figure 4: Analgesics, Pakistan, value by segment (PKRm), 2004?14 51
Figure 5: Analgesics, Pakistan, category growth comparison, by value, 2004?14 53
Figure 6: Analgesics, Pakistan, company share by value (%), 2008?09 55
Figure 7: Analgesics, Pakistan, distribution channels by value (%), 2008?09 58
Figure 8: Topical OTC medicines, Pakistan, value by segment (PKRm), 2004?14 61
Figure 9: Topical OTC medicines, Pakistan, category growth comparison, by value, 2004?14 64
Figure 10: Topical OTC medicines, Pakistan, company share by value (%), 2008?09 66
Figure 11: Topical OTC medicines, Pakistan, distribution channels by value (%), 2008?09 69
Figure 12: Cough and cold preparations, Pakistan, value by segment (PKRm), 2004?14 72
Figure 13: Cough and cold preparations, Pakistan, category growth comparison, by value, 2004?14 75
Figure 14: Cough and cold preparations, Pakistan, company share by value (%), 2008?09 77
Figure 15: Cough and cold preparations, Pakistan, distribution channels by value (%), 2008?09 80
Figure 16: Indigestion preparations, Pakistan, value by segment (PKRm), 2004?14 83
Figure 17: Indigestion preparations, Pakistan, category growth comparison, by value, 2004?14 85
Figure 18: Indigestion preparations, Pakistan, company share by value (%), 2008?09 87
Figure 19: Indigestion preparations, Pakistan, distribution channels by value (%), 2008?09 90
Figure 20: Medicated skin products, Pakistan, value by segment (PKRm), 2004?14 93
Figure 21: Medicated skin products, Pakistan, category growth comparison, by value, 2004?14 96
Figure 22: Medicated skin products, Pakistan, company share by value (%), 2008?09 98
Figure 23: Medicated skin products, Pakistan, distribution channels by value (%), 2008?09 101
Figure 24: First aid kits, Pakistan, value (PKRm), 2004?14 103
Figure 25: First aid kits, Pakistan, company share by value (%), 2008?09 106
Figure 26: First aid kits, Pakistan, distribution channels by value (%), 2008?09 109
Figure 27: Other OTC healthcare products, Pakistan, value by segment (PKRm), 2004?14 112
Figure 28: Other OTC healthcare products, Pakistan, category growth comparison, by value, 2004?14 115
Figure 29: Other OTC healthcare products, Pakistan, company share by value (%), 2008?09 117
Figure 30: Other OTC healthcare products, Pakistan, distribution channels by value (%), 2008?09 120
Figure 31: Plasters & bandages, Pakistan, value by segment (PKRm), 2004?14 123
Figure 32: Plasters & bandages, Pakistan, category growth comparison, by value, 2004?14 126
Figure 33: Plasters & bandages, Pakistan, company share by value (%), 2008?09 128
Figure 34: Plasters & bandages, Pakistan, distribution channels by value (%), 2008?09 131
Figure 35: Traditional medicines, Pakistan, value (PKRm), 2004?14 133
Figure 36: Traditional medicines, Pakistan, company share by value (%), 2008?09 136
Figure 37: Traditional medicines, Pakistan, distribution channels by value (%), 2008?09 139
Figure 38: Vitamins and minerals, Pakistan, value by segment (PKRm), 2004?14 142
Figure 39: Vitamins and minerals, Pakistan, category growth comparison, by value, 2004?14 144
Figure 40: Vitamins and minerals, Pakistan, company share by value (%), 2008?09 146
Figure 41: Vitamins and minerals, Pakistan, distribution channels by value (%), 2008?09 149
Figure 42: Global OTC healthcare market split (value terms, 2009), top five countries 151
Figure 43: Global OTC healthcare market value, 2004Ð09, top five countries 153
Figure 44: Annual data review process 164

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: OTC healthcare, Pakistan, value by category (PKRm), 2004?09 31
Table 4: OTC healthcare, Pakistan, value forecast by category (PKRm), 2009?14 32
Table 5: OTC healthcare, Pakistan, value by category ($m), 2004?09 34
Table 6: OTC healthcare, Pakistan, value forecast by category ($m), 2009?14 35
Table 7: OTC healthcare, Pakistan, brand share by value (%), 2008?09 36
Table 8: OTC healthcare, Pakistan, value by brand (PKRm), 2008?09 38
Table 9: OTC healthcare, Pakistan, company share by value (%), 2008?09 41
Table 10: OTC healthcare, Pakistan, value by company (PKRm), 2008?09 42
Table 11: OTC healthcare, Pakistan, distribution channels by value (%), 2008?09 43
Table 12: OTC healthcare, Pakistan, value by distribution channel (PKRm), 2008?09 43
Table 13: Johnson & Johnson key facts 45
Table 14: Novartis AG key facts 47
Table 15: Analgesics, Pakistan, value by segment (PKRm), 2004?09 49
Table 16: Analgesics, Pakistan, value forecast by segment (PKRm), 2009?14 50
Table 17: Analgesics, Pakistan, value by segment ($m), 2004?09 52
Table 18: Analgesics, Pakistan, value forecast by segment ($m), 2009?14 52
Table 19: Analgesics, Pakistan, brand share by value (%), 2008?09 54
Table 20: Analgesics, Pakistan, value by brand (PKRm), 2008?09 54
Table 21: Analgesics, Pakistan, company share by value (%), 2008?09 56
Table 22: Analgesics, Pakistan, value by company (PKRm), 2008?09 56
Table 23: Analgesics, Pakistan, distribution channels by value (%), 2008?09 57
Table 24: Analgesics, Pakistan, value by distribution channel (PKRm), 2008?09 57
Table 25: Topical OTC medicines, Pakistan, value by segment (PKRm), 2004?09 59
Table 26: Topical OTC medicines, Pakistan, value forecast by segment (PKRm), 2009?14 60
Table 27: Topical OTC medicines, Pakistan, value by segment ($m), 2004?09 62
Table 28: Topical OTC medicines, Pakistan, value forecast by segment ($m), 2009?14 63
Table 29: Topical OTC medicines, Pakistan, brand share by value (%), 2008?09 65
Table 30: Topical OTC medicines, Pakistan, value by brand (PKRm), 2008?09 65
Table 31: Topical OTC medicines, Pakistan, company share by value (%), 2008?09 67
Table 32: Topical OTC medicines, Pakistan, value by company (PKRm), 2008?09 67
Table 33: Topical OTC medicines, Pakistan, distribution channels by value (%), 2008?09 68
Table 34: Topical OTC medicines, Pakistan, value by distribution channel (PKRm), 2008?09 68
Table 35: Cough and cold preparations, Pakistan, value by segment (PKRm), 2004?09 70
Table 36: Cough and cold preparations, Pakistan, value forecast by segment (PKRm), 2009?14 71
Table 37: Cough and cold preparations, Pakistan, value by segment ($m), 2004?09 73
Table 38: Cough and cold preparations, Pakistan, value forecast by segment ($m), 2009?14 74
Table 39: Cough and cold preparations, Pakistan, brand share by value (%), 2008?09 76
Table 40: Cough and cold preparations, Pakistan, value by brand (PKRm), 2008?09 76
Table 41: Cough and cold preparations, Pakistan, company share by value (%), 2008?09 78
Table 42: Cough and cold preparations, Pakistan, value by company (PKRm), 2008?09 78
Table 43: Cough and cold preparations, Pakistan, distribution channels by value (%), 2008?09 79
Table 44: Cough and cold preparations, Pakistan, value by distribution channel (PKRm), 2008?09 79
Table 45: Indigestion preparations, Pakistan, value by segment (PKRm), 2004?09 81
Table 46: Indigestion preparations, Pakistan, value forecast by segment (PKRm), 2009?14 82
Table 47: Indigestion preparations, Pakistan, value by segment ($m), 2004?09 84
Table 48: Indigestion preparations, Pakistan, value forecast by segment ($m), 2009?14 84
Table 49: Indigestion preparations, Pakistan, brand share by value (%), 2008?09 86
Table 50: Indigestion preparations, Pakistan, value by brand (PKRm), 2008?09 86
Table 51: Indigestion preparations, Pakistan, company share by value (%), 2008?09 88
Table 52: Indigestion preparations, Pakistan, value by company (PKRm), 2008?09 88
Table 53: Indigestion preparations, Pakistan, distribution channels by value (%), 2008?09 89
Table 54: Indigestion preparations, Pakistan, value by distribution channel (PKRm), 2008?09 89
Table 55: Medicated skin products, Pakistan, value by segment (PKRm), 2004?09 91
Table 56: Medicated skin products, Pakistan, value forecast by segment (PKRm), 2009?14 92
Table 57: Medicated skin products, Pakistan, value by segment ($m), 2004?09 94
Table 58: Medicated skin products, Pakistan, value forecast by segment ($m), 2009?14 95
Table 59: Medicated skin products, Pakistan, brand share by value (%), 2008?09 97
Table 60: Medicated skin products, Pakistan, value by brand (PKRm), 2008?09 97
Table 61: Medicated skin products, Pakistan, company share by value (%), 2008?09 99
Table 62: Medicated skin products, Pakistan, value by company (PKRm), 2008?09 99
Table 63: Medicated skin products, Pakistan, distribution channels by value (%), 2008?09 100
Table 64: Medicated skin products, Pakistan, value by distribution channel (PKRm), 2008?09 100
Table 65: First aid kits, Pakistan, value (PKRm), 2004?09 102
Table 66: First aid kits, Pakistan, value forecast (PKRm), 2009?14 103
Table 67: First aid kits, Pakistan, value ($m), 2004?09 104
Table 68: First aid kits, Pakistan, value forecast ($m), 2009?14 104
Table 69: First aid kits, Pakistan, brand share by value (%), 2008?09 105
Table 70: First aid kits, Pakistan, value by brand (PKRm), 2008?09 105
Table 71: First aid kits, Pakistan, company share by value (%), 2008?09 107
Table 72: First aid kits, Pakistan, value by company (PKRm), 2008?09 107
Table 73: First aid kits, Pakistan, distribution channels by value (%), 2008?09 108
Table 74: First aid kits, Pakistan, value by distribution channel (PKRm), 2008?09 108
Table 75: Other OTC healthcare products, Pakistan, value by segment (PKRm), 2004?09 110
Table 76: Other OTC healthcare products, Pakistan, value forecast by segment (PKRm), 2009?14 111
Table 77: Other OTC healthcare products, Pakistan, value by segment ($m), 2004?09 113
Table 78: Other OTC healthcare products, Pakistan, value forecast by segment ($m), 2009?14 114
Table 79: Other OTC healthcare products, Pakistan, brand share by value (%), 2008?09 116
Table 80: Other OTC healthcare products, Pakistan, value by brand (PKRm), 2008?09 116
Table 81: Other OTC healthcare products, Pakistan, company share by value (%), 2008?09 118
Table 82: Other OTC healthcare products, Pakistan, value by company (PKRm), 2008?09 118
Table 83: Other OTC healthcare products, Pakistan, distribution channels by value (%), 2008?09 119
Table 84: Other OTC healthcare products, Pakistan, value by distribution channel (PKRm), 2008?09 119
Table 85: Plasters & bandages, Pakistan, value by segment (PKRm), 2004?09 121
Table 86: Plasters & bandages, Pakistan, value forecast by segment (PKRm), 2009?14 122
Table 87: Plasters & bandages, Pakistan, value by segment ($m), 2004?09 124
Table 88: Plasters & bandages, Pakistan, value forecast by segment ($m), 2009?14 125
Table 89: Plasters & bandages, Pakistan, brand share by value (%), 2008?09 127
Table 90: Plasters & bandages, Pakistan, value by brand (PKRm), 2008?09 127
Table 91: Plasters & bandages, Pakistan, company share by value (%), 2008?09 129
Table 92: Plasters & bandages, Pakistan, value by company (PKRm), 2008?09 129
Table 93: Plasters & bandages, Pakistan, distribution channels by value (%), 2008?09 130
Table 94: Plasters & bandages, Pakistan, value by distribution channel (PKRm), 2008?09 130
Table 95: Traditional medicines, Pakistan, value (PKRm), 2004?09 132
Table 96: Traditional medicines, Pakistan, value forecast (PKRm), 2009?14 133
Table 97: Traditional medicines, Pakistan, value ($m), 2004?09 134
Table 98: Traditional medicines, Pakistan, value forecast ($m), 2009?14 134
Table 99: Traditional medicines, Pakistan, brand share by value (%), 2008?09 135
Table 100: Traditional medicines, Pakistan, value by brand (PKRm), 2008?09 135
Table 101: Traditional medicines, Pakistan, company share by value (%), 2008?09 137
Table 102: Traditional medicines, Pakistan, value by company (PKRm), 2008?09 137
Table 103: Traditional medicines, Pakistan, distribution channels by value (%), 2008?09 138
Table 104: Traditional medicines, Pakistan, value by distribution channel (PKRm), 2008?09 138
Table 105: Vitamins and minerals, Pakistan, value by segment (PKRm), 2004?09 140
Table 106: Vitamins and minerals, Pakistan, value forecast by segment (PKRm), 2009?14 141
Table 107: Vitamins and minerals, Pakistan, value by segment ($m), 2004?09 143
Table 108: Vitamins and minerals, Pakistan, value forecast by segment ($m), 2009?14 143
Table 109: Vitamins and minerals, Pakistan, brand share by value (%), 2008?09 145
Table 110: Vitamins and minerals, Pakistan, value by brand (PKRm), 2008?09 145
Table 111: Vitamins and minerals, Pakistan, company share by value (%), 2008?09 147
Table 112: Vitamins and minerals, Pakistan, value by company (PKRm), 2008?09 147
Table 113: Vitamins and minerals, Pakistan, distribution channels by value (%), 2008?09 148
Table 114: Vitamins and minerals, Pakistan, value by distribution channel (PKRm), 2008?09 148
Table 115: Global OTC healthcare market value, 2009 150
Table 116: Global OTC healthcare market split (value terms ($m), 2009), top five countries 153
Table 117: Leading players, top five countries 154
Table 118: Pakistan OTC healthcare new product launches reports, by company (top five companies), 2009 155
Table 119: Pakistan OTC healthcare new product launches SKUs, by company (top five companies), 2009 155
Table 120: Pakistan OTC healthcare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 156
Table 121: Pakistan OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2009 156
Table 122: Pakistan OTC healthcare new product launches (reports), by package tags or claims (top 10 claims), 2009 157
Table 123: Pakistan OTC healthcare new product launches - recent five launches (2009) 158
Table 124: Pakistan population, by age group, 2004?09 (millions) 159
Table 125: Pakistan population forecast, by age group, 2009?14 (millions) 160
Table 126: Pakistan population, by gender, 2004?09 (millions) 160
Table 127: Pakistan population forecast, by gender, 2009?14 (millions) 161
Table 128: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 161
Table 129: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 161
Table 130: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 162
Table 131: Pakistan consumer price index, 2004?09 (2000=100) 162


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