OTC Healthcare in Saudi Arabia to 2014

Introduction

This databook provides key data and information on the OTC healthcare market in Saudi Arabia. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skinproduct,topicalOTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Saudi Arabia increased at a compound annual growth rate of 10.7% between 2004 and 2009.

The traditional medicines category led the OTC healthcare market in Saudi Arabia, accounting for a share of 48.3%.

Leading players in Saudi Arabian OTC healthcare market include Julphar, GlaxoSmithKline Plc and Johnson & Johnson.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Saudi Arabia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 30
Value analysis (Saudi Riyal), 2004?09 30
Value analysis (Saudi Riyal), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 35
Company and brand share analysis 37
Distribution analysis 42
Chapter 4 Leading Company Profiles 44
GlaxoSmithKline Plc 44
Johnson & Johnson 47
Chapter 5 Category Analysis: Analgesics 49
Value analysis (Saudi Riyal), 2004?09 49
Value analysis (Saudi Riyal), 2009?14 50
Value analysis (US dollars), 2004?09 52
Value analysis (US dollars), 2009?14 53
Company and brand share analysis 55
Distribution analysis 58
Chapter 6 Category Analysis: Topical OTC Medicines 60
Value analysis (Saudi Riyal), 2004?09 60
Value analysis (Saudi Riyal), 2009?14 61
Value analysis (US dollars), 2004?09 63
Value analysis (US dollars), 2009?14 64
Company and brand share analysis 66
Distribution analysis 69
Chapter 7 Category Analysis: Cough and Cold Preparations 71
Value analysis (Saudi Riyal), 2004?09 71
Value analysis (Saudi Riyal), 2009?14 72
Value analysis (US dollars), 2004?09 74
Value analysis (US dollars), 2009?14 75
Company and brand share analysis 77
Distribution analysis 80
Chapter 8 Category Analysis: Indigestion Preparations 82
Value analysis (Saudi Riyal), 2004?09 82
Value analysis (Saudi Riyal), 2009?14 83
Value analysis (US dollars), 2004?09 85
Value analysis (US dollars), 2009?14 85
Company and brand share analysis 87
Distribution analysis 90
Chapter 9 Category Analysis: Medicated Skin Products 92
Value analysis (Saudi Riyal), 2004?09 92
Value analysis (Saudi Riyal), 2009?14 93
Value analysis (US dollars), 2004?09 95
Value analysis (US dollars), 2009?14 96
Company and brand share analysis 98
Distribution analysis 101
Chapter 10 Category Analysis: First Aid Kits 103
Value analysis (Saudi Riyal), 2004?09 103
Value analysis (Saudi Riyal), 2009?14 104
Value analysis (US dollars), 2004?09 105
Value analysis (US dollars), 2009?14 105
Company and brand share analysis 106
Distribution analysis 109
Chapter 11 Category Analysis: Other OTC Healthcare Products 111
Value analysis (Saudi Riyal), 2004?09 111
Value analysis (Saudi Riyal), 2009?14 112
Value analysis (US dollars), 2004?09 114
Value analysis (US dollars), 2009?14 115
Company and brand share analysis 117
Distribution analysis 120
Chapter 12 Category Analysis: Plasters & Bandages 122
Value analysis (Saudi Riyal), 2004?09 122
Value analysis (Saudi Riyal), 2009?14 123
Value analysis (US dollars), 2004?09 125
Value analysis (US dollars), 2009?14 126
Company and brand share analysis 128
Distribution analysis 131
Chapter 13 Category Analysis: Traditional Medicines 133
Value analysis (Saudi Riyal), 2004?09 133
Value analysis (Saudi Riyal), 2009?14 134
Value analysis (US dollars), 2004?09 135
Value analysis (US dollars), 2009?14 135
Company and brand share analysis 136
Distribution analysis 138
Chapter 14 Category Analysis: Vitamins and Minerals 140
Value analysis (Saudi Riyal), 2004?09 140
Value analysis (Saudi Riyal), 2009?14 141
Value analysis (US dollars), 2004?09 143
Value analysis (US dollars), 2009?14 143
Company and brand share analysis 145
Distribution analysis 148
Chapter 15 Country Comparison 150
Value 150
Market share 154
Chapter 16 New Product Development 155
Product launches over time 155
Recent product launches 157
Chapter 17 Macroeconomic Profile 158
Macroeconomic Indicators 158
Chapter 18 Research Methodology 163
Methodology overview 163
Secondary research 164
Market modeling 165
Creating an initial data model 165
Revising the initial data model 165
Creating a final estimate 166
Creating demographic value splits 166
Primary research 166
Data finalization 167
Ongoing research 167
Chapter 19 Appendix 168
Future readings 168
How to contact experts in your industry 168
Disclaimer 168

LIST OF FIGURES
Figure 1: OTC healthcare, Saudi Arabia, value by category (SARm), 2004?14 33
Figure 2: OTC healthcare, Saudi Arabia, category growth comparison, by value, 2004?14 36
Figure 3: OTC healthcare, Saudi Arabia, company share by value (%), 2008?09 39
Figure 4: OTC healthcare, Saudi Arabia, distribution channels by value (%), 2008?09 43
Figure 5: Analgesics, Saudi Arabia, value by segment (SARm), 2004?14 51
Figure 6: Analgesics, Saudi Arabia, category growth comparison, by value, 2004?14 54
Figure 7: Analgesics, Saudi Arabia, company share by value (%), 2008?09 56
Figure 8: Analgesics, Saudi Arabia, distribution channels by value (%), 2008?09 59
Figure 9: Topical OTC medicines, Saudi Arabia, value by segment (SARm), 2004?14 62
Figure 10: Topical OTC medicines, Saudi Arabia, category growth comparison, by value, 2004?14 65
Figure 11: Topical OTC medicines, Saudi Arabia, company share by value (%), 2008?09 67
Figure 12: Topical OTC medicines, Saudi Arabia, distribution channels by value (%), 2008?09 70
Figure 13: Cough and cold preparations, Saudi Arabia, value by segment (SARm), 2004?14 73
Figure 14: Cough and cold preparations, Saudi Arabia, category growth comparison, by value, 2004?14 76
Figure 15: Cough and cold preparations, Saudi Arabia, company share by value (%), 2008?09 78
Figure 16: Cough and cold preparations, Saudi Arabia, distribution channels by value (%), 2008?09 81
Figure 17: Indigestion preparations, Saudi Arabia, value by segment (SARm), 2004?14 84
Figure 18: Indigestion preparations, Saudi Arabia, category growth comparison, by value, 2004?14 86
Figure 19: Indigestion preparations, Saudi Arabia, company share by value (%), 2008?09 88
Figure 20: Indigestion preparations, Saudi Arabia, distribution channels by value (%), 2008?09 91
Figure 21: Medicated skin products, Saudi Arabia, value by segment (SARm), 2004?14 94
Figure 22: Medicated skin products, Saudi Arabia, category growth comparison, by value, 2004?14 97
Figure 23: Medicated skin products, Saudi Arabia, company share by value (%), 2008?09 99
Figure 24: Medicated skin products, Saudi Arabia, distribution channels by value (%), 2008?09 102
Figure 25: First aid kits, Saudi Arabia, value (SARm), 2004?14 104
Figure 26: First aid kits, Saudi Arabia, company share by value (%), 2008?09 107
Figure 27: First aid kits, Saudi Arabia, distribution channels by value (%), 2008?09 110
Figure 28: Other OTC healthcare products, Saudi Arabia, value by segment (SARm), 2004?14 113
Figure 29: Other OTC healthcare products, Saudi Arabia, category growth comparison, by value, 2004?14 116
Figure 30: Other OTC healthcare products, Saudi Arabia, company share by value (%), 2008?09 118
Figure 31: Other OTC healthcare products, Saudi Arabia, distribution channels by value (%), 2008?09 121
Figure 32: Plasters & bandages, Saudi Arabia, value by segment (SARm), 2004?14 124
Figure 33: Plasters & bandages, Saudi Arabia, category growth comparison, by value, 2004?14 127
Figure 34: Plasters & bandages, Saudi Arabia, company share by value (%), 2008?09 129
Figure 35: Plasters & bandages, Saudi Arabia, distribution channels by value (%), 2008?09 132
Figure 36: Traditional medicines, Saudi Arabia, value (SARm), 2004?14 134
Figure 37: Traditional medicines, Saudi Arabia, distribution channels by value (%), 2008?09 139
Figure 38: Vitamins and minerals, Saudi Arabia, value by segment (SARm), 2004?14 142
Figure 39: Vitamins and minerals, Saudi Arabia, category growth comparison, by value, 2004?14 144
Figure 40: Vitamins and minerals, Saudi Arabia, company share by value (%), 2008?09 146
Figure 41: Vitamins and minerals, Saudi Arabia, distribution channels by value (%), 2008?09 149
Figure 42: Global OTC healthcare market split (value terms, 2009), top five countries 151
Figure 43: Global OTC healthcare market value, 2004Ð09, top five countries 153
Figure 44: Annual data review process 164

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: OTC healthcare, Saudi Arabia, value by category (SARm), 2004?09 31
Table 4: OTC healthcare, Saudi Arabia, value forecast by category (SARm), 2009?14 32
Table 5: OTC healthcare, Saudi Arabia, value by category ($m), 2004?09 34
Table 6: OTC healthcare, Saudi Arabia, value forecast by category ($m), 2009?14 35
Table 7: OTC healthcare, Saudi Arabia, brand share by value (%), 2008?09 37
Table 8: OTC healthcare, Saudi Arabia, value by brand (SARm), 2008?09 38
Table 9: OTC healthcare, Saudi Arabia, company share by value (%), 2008?09 40
Table 10: OTC healthcare, Saudi Arabia, value by company (SARm), 2008?09 41
Table 11: OTC healthcare, Saudi Arabia, distribution channels by value (%), 2008?09 42
Table 12: OTC healthcare, Saudi Arabia, value by distribution channel (SARm), 2008?09 42
Table 13: GlaxoSmithKline Plc key facts 44
Table 14: Johnson & Johnson key facts 47
Table 15: Analgesics, Saudi Arabia, value by segment (SARm), 2004?09 49
Table 16: Analgesics, Saudi Arabia, value forecast by segment (SARm), 2009?14 50
Table 17: Analgesics, Saudi Arabia, value by segment ($m), 2004?09 52
Table 18: Analgesics, Saudi Arabia, value forecast by segment ($m), 2009?14 53
Table 19: Analgesics, Saudi Arabia, brand share by value (%), 2008?09 55
Table 20: Analgesics, Saudi Arabia, value by brand (SARm), 2008?09 55
Table 21: Analgesics, Saudi Arabia, company share by value (%), 2008?09 57
Table 22: Analgesics, Saudi Arabia, value by company (SARm), 2008?09 57
Table 23: Analgesics, Saudi Arabia, distribution channels by value (%), 2008?09 58
Table 24: Analgesics, Saudi Arabia, value by distribution channel (SARm), 2008?09 58
Table 25: Topical OTC medicines, Saudi Arabia, value by segment (SARm), 2004?09 60
Table 26: Topical OTC medicines, Saudi Arabia, value forecast by segment (SARm), 2009?14 61
Table 27: Topical OTC medicines, Saudi Arabia, value by segment ($m), 2004?09 63
Table 28: Topical OTC medicines, Saudi Arabia, value forecast by segment ($m), 2009?14 64
Table 29: Topical OTC medicines, Saudi Arabia, brand share by value (%), 2008?09 66
Table 30: Topical OTC medicines, Saudi Arabia, value by brand (SARm), 2008?09 66
Table 31: Topical OTC medicines, Saudi Arabia, company share by value (%), 2008?09 68
Table 32: Topical OTC medicines, Saudi Arabia, value by company (SARm), 2008?09 68
Table 33: Topical OTC medicines, Saudi Arabia, distribution channels by value (%), 2008?09 69
Table 34: Topical OTC medicines, Saudi Arabia, value by distribution channel (SARm), 2008?09 69
Table 35: Cough and cold preparations, Saudi Arabia, value by segment (SARm), 2004?09 71
Table 36: Cough and cold preparations, Saudi Arabia, value forecast by segment (SARm), 2009?14 72
Table 37: Cough and cold preparations, Saudi Arabia, value by segment ($m), 2004?09 74
Table 38: Cough and cold preparations, Saudi Arabia, value forecast by segment ($m), 2009?14 75
Table 39: Cough and cold preparations, Saudi Arabia, brand share by value (%), 2008?09 77
Table 40: Cough and cold preparations, Saudi Arabia, value by brand (SARm), 2008?09 77
Table 41: Cough and cold preparations, Saudi Arabia, company share by value (%), 2008?09 79
Table 42: Cough and cold preparations, Saudi Arabia, value by company (SARm), 2008?09 79
Table 43: Cough and cold preparations, Saudi Arabia, distribution channels by value (%), 2008?09 80
Table 44: Cough and cold preparations, Saudi Arabia, value by distribution channel (SARm), 2008?09 80
Table 45: Indigestion preparations, Saudi Arabia, value by segment (SARm), 2004?09 82
Table 46: Indigestion preparations, Saudi Arabia, value forecast by segment (SARm), 2009?14 83
Table 47: Indigestion preparations, Saudi Arabia, value by segment ($m), 2004?09 85
Table 48: Indigestion preparations, Saudi Arabia, value forecast by segment ($m), 2009?14 85
Table 49: Indigestion preparations, Saudi Arabia, brand share by value (%), 2008?09 87
Table 50: Indigestion preparations, Saudi Arabia, value by brand (SARm), 2008?09 87
Table 51: Indigestion preparations, Saudi Arabia, company share by value (%), 2008?09 89
Table 52: Indigestion preparations, Saudi Arabia, value by company (SARm), 2008?09 89
Table 53: Indigestion preparations, Saudi Arabia, distribution channels by value (%), 2008?09 90
Table 54: Indigestion preparations, Saudi Arabia, value by distribution channel (SARm), 2008?09 90
Table 55: Medicated skin products, Saudi Arabia, value by segment (SARm), 2004?09 92
Table 56: Medicated skin products, Saudi Arabia, value forecast by segment (SARm), 2009?14 93
Table 57: Medicated skin products, Saudi Arabia, value by segment ($m), 2004?09 95
Table 58: Medicated skin products, Saudi Arabia, value forecast by segment ($m), 2009?14 96
Table 59: Medicated skin products, Saudi Arabia, brand share by value (%), 2008?09 98
Table 60: Medicated skin products, Saudi Arabia, value by brand (SARm), 2008?09 98
Table 61: Medicated skin products, Saudi Arabia, company share by value (%), 2008?09 100
Table 62: Medicated skin products, Saudi Arabia, value by company (SARm), 2008?09 100
Table 63: Medicated skin products, Saudi Arabia, distribution channels by value (%), 2008?09 101
Table 64: Medicated skin products, Saudi Arabia, value by distribution channel (SARm), 2008?09 101
Table 65: First aid kits, Saudi Arabia, value (SARm), 2004?09 103
Table 66: First aid kits, Saudi Arabia, value forecast (SARm), 2009?14 104
Table 67: First aid kits, Saudi Arabia, value ($m), 2004?09 105
Table 68: First aid kits, Saudi Arabia, value forecast ($m), 2009?14 105
Table 69: First aid kits, Saudi Arabia, brand share by value (%), 2008?09 106
Table 70: First aid kits, Saudi Arabia, value by brand (SARm), 2008?09 106
Table 71: First aid kits, Saudi Arabia, company share by value (%), 2008?09 108
Table 72: First aid kits, Saudi Arabia, value by company (SARm), 2008?09 108
Table 73: First aid kits, Saudi Arabia, distribution channels by value (%), 2008?09 109
Table 74: First aid kits, Saudi Arabia, value by distribution channel (SARm), 2008?09 109
Table 75: Other OTC healthcare products, Saudi Arabia, value by segment (SARm), 2004?09 111
Table 76: Other OTC healthcare products, Saudi Arabia, value forecast by segment (SARm), 2009?14 112
Table 77: Other OTC healthcare products, Saudi Arabia, value by segment ($m), 2004?09 114
Table 78: Other OTC healthcare products, Saudi Arabia, value forecast by segment ($m), 2009?14 115
Table 79: Other OTC healthcare products, Saudi Arabia, brand share by value (%), 2008?09 117
Table 80: Other OTC healthcare products, Saudi Arabia, value by brand (SARm), 2008?09 117
Table 81: Other OTC healthcare products, Saudi Arabia, company share by value (%), 2008?09 119
Table 82: Other OTC healthcare products, Saudi Arabia, value by company (SARm), 2008?09 119
Table 83: Other OTC healthcare products, Saudi Arabia, distribution channels by value (%), 2008?09 120
Table 84: Other OTC healthcare products, Saudi Arabia, value by distribution channel (SARm), 2008?09 120
Table 85: Plasters & bandages, Saudi Arabia, value by segment (SARm), 2004?09 122
Table 86: Plasters & bandages, Saudi Arabia, value forecast by segment (SARm), 2009?14 123
Table 87: Plasters & bandages, Saudi Arabia, value by segment ($m), 2004?09 125
Table 88: Plasters & bandages, Saudi Arabia, value forecast by segment ($m), 2009?14 126
Table 89: Plasters & bandages, Saudi Arabia, brand share by value (%), 2008?09 128
Table 90: Plasters & bandages, Saudi Arabia, value by brand (SARm), 2008?09 128
Table 91: Plasters & bandages, Saudi Arabia, company share by value (%), 2008?09 130
Table 92: Plasters & bandages, Saudi Arabia, value by company (SARm), 2008?09 130
Table 93: Plasters & bandages, Saudi Arabia, distribution channels by value (%), 2008?09 131
Table 94: Plasters & bandages, Saudi Arabia, value by distribution channel (SARm), 2008?09 131
Table 95: Traditional medicines, Saudi Arabia, value (SARm), 2004?09 133
Table 96: Traditional medicines, Saudi Arabia, value forecast (SARm), 2009?14 134
Table 97: Traditional medicines, Saudi Arabia, value ($m), 2004?09 135
Table 98: Traditional medicines, Saudi Arabia, value forecast ($m), 2009?14 135
Table 99: Traditional medicines, Saudi Arabia, brand share by value (%), 2008?09 136
Table 100: Traditional medicines, Saudi Arabia, value by brand (SARm), 2008?09 136
Table 101: Traditional medicines, Saudi Arabia, company share by value (%), 2008?09 137
Table 102: Traditional medicines, Saudi Arabia, value by company (SARm), 2008?09 137
Table 103: Traditional medicines, Saudi Arabia, distribution channels by value (%), 2008?09 138
Table 104: Traditional medicines, Saudi Arabia, value by distribution channel (SARm), 2008?09 138
Table 105: Vitamins and minerals, Saudi Arabia, value by segment (SARm), 2004?09 140
Table 106: Vitamins and minerals, Saudi Arabia, value forecast by segment (SARm), 2009?14 141
Table 107: Vitamins and minerals, Saudi Arabia, value by segment ($m), 2004?09 143
Table 108: Vitamins and minerals, Saudi Arabia, value forecast by segment ($m), 2009?14 143
Table 109: Vitamins and minerals, Saudi Arabia, brand share by value (%), 2008?09 145
Table 110: Vitamins and minerals, Saudi Arabia, value by brand (SARm), 2008?09 145
Table 111: Vitamins and minerals, Saudi Arabia, company share by value (%), 2008?09 147
Table 112: Vitamins and minerals, Saudi Arabia, value by company (SARm), 2008?09 147
Table 113: Vitamins and minerals, Saudi Arabia, distribution channels by value (%), 2008?09 148
Table 114: Vitamins and minerals, Saudi Arabia, value by distribution channel (SARm), 2008?09 148
Table 115: Global OTC healthcare market value, 2009 150
Table 116: Global OTC healthcare market split (value terms ($m), 2009), top five countries 153
Table 117: Leading players, top five countries 154
Table 118: Saudi Arabia OTC healthcare new product launches reports, by company (top five companies), 2009 155
Table 119: Saudi Arabia OTC healthcare new product launches SKUs, by company (top five companies), 2009 155
Table 120: Saudi Arabia OTC healthcare new product launches (reports), by flavor and fragrances, 2009 156
Table 121: Saudi Arabia OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2009 156
Table 122: Saudi Arabia OTC healthcare new product launches (reports), by package tags or claims, 2009 157
Table 123: Saudi Arabia OTC healthcare new product launches - recent five launches (2009) 157
Table 124: Saudi Arabia population, by age group, 2004?09 (millions) 158
Table 125: Saudi Arabia population forecast, by age group, 2009?14 (millions) 159
Table 126: Saudi Arabia population, by gender, 2004?09 (millions) 159
Table 127: Saudi Arabia population forecast, by gender, 2009?14 (millions) 160
Table 128: Saudi Arabia nominal GDP, 2004?09 (SARbn, nominal prices) 160
Table 129: Saudi Arabia nominal GDP forecast, 2009?14 (SARbn, nominal prices) 160
Table 130: Saudi Arabia real GDP, 2004?09 (SARbn, 2000 prices) 161
Table 131: Saudi Arabia real GDP forecast, 2009?14 (SARbn, 2000 prices) 161
Table 132: Saudi Arabia real GDP, 2004?09 ($bn, 2000 prices) 161
Table 133: Saudi Arabia real GDP forecast, 2009?14 ($bn, 2000 prices) 162
Table 134: Saudi Arabia consumer price index, 2004?09 (2000=100) 162
Table 135: Saudi Arabia consumer price index, 2009?14 (2000=100) 162



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