Home Improvement in Canada

Datamonitor's Home Improvement in Canada industry profile is an essential resource for top-level data and analysis covering the Home Improvement industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Home Improvement in Canada’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Home Improvement in Canada

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The home improvement market consists of the following segments: decorative materials; electrical hardware; hardware; non-decorative materials; and tools. The decorative materials segment includes paint, varnish, wall tiles, wallpaper, and woodcare products. Electrical hardware includes alarm systems, batteries, ceiling / wall lights, garden and outdoor lighting, sockets, plugs and switches, torches and portable lamps, and wiring / flex. Hardware includes brackets, locks, nails, nuts and bolts, screws and other hardware, such as base metal mountings, door fittings, etc. The non-decorative materials segment includes adhesives, aggregates, board, cement, doors and window frames, glass, plaster, plumbing supplies, timber, and other non-decorative materials, such as bricks, sand, etc. The tools segment includes manual and power tools. Market values are calculated at retail selling prices (RSP). Any currency conversions used in the creation of this report have been calculated using constant annual average 2009 exchange rates. The abbreviation 'DIY' in this profile refers to 'do-it-yourself', an alternative term to home improvement used in certain countries.

For the purposes of this report, the Americas consists of North America and South America.

North America consists of Canada, Mexico, and the United States.

South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela.


Report Highlights

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Home Depot Canada, Inc. 20
Lowe's Companies Inc 21
RONA Inc. 24
Sears Canada, Inc. 29
MARKET FORECASTS 34
Market value forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40

LIST OF TABLES
Table 1: Canada home improvement market value: $ million, 2005–09 10
Table 2: Canada home improvement market segmentation I:% share, by value, 2009 11
Table 3: Canada home improvement market segmentation II: % share, by value, 2009 12
Table 4: Home Depot Canada, Inc.: key facts 20
Table 5: Lowe's Companies Inc: key facts 21
Table 6: Lowe's Companies Inc: key financials ($) 22
Table 7: Lowe's Companies Inc: key financial ratios 22
Table 8: RONA Inc.: key facts 24
Table 9: RONA Inc.: key financials ($) 26
Table 10: RONA Inc.: key financials (CAD) 26
Table 11: RONA Inc.: key financial ratios 27
Table 12: Sears Canada, Inc.: key facts 29
Table 13: Sears Canada, Inc.: key financials ($) 31
Table 14: Sears Canada, Inc.: key financials (CAD) 31
Table 15: Sears Canada, Inc.: key financial ratios 32
Table 16: Canada home improvement market value forecast: $ million, 2009–14 34
Table 17: Canada size of population (million), 2005–09 35
Table 18: Canada gdp (constant 2000 prices, $ billion), 2005–09 35
Table 19: Canada gdp (current prices, $ billion), 2005–09 35
Table 20: Canada inflation, 2005–09 36
Table 21: Canada consumer price index (absolute), 2005–09 36
Table 22: Canada exchange rate, 2005–09 36

LIST OF FIGURES
Figure 1: Canada home improvement market value: $ million, 2005–09 10
Figure 2: Canada home improvement market segmentation I:% share, by value, 2009 11
Figure 3: Canada home improvement market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the home improvement market in Canada, 2009 13
Figure 5: Drivers of buyer power in the home improvement market in Canada, 2009 15
Figure 6: Drivers of supplier power in the home improvement market in Canada, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the home improvement market in Canada, 2009 17
Figure 8: Factors influencing the threat of substitutes in the home improvement market in Canada, 2009 18
Figure 9: Drivers of degree of rivalry in the home improvement market in Canada, 2009 19
Figure 10: Lowe's Companies Inc: revenues & profitability 23
Figure 11: Lowe's Companies Inc: assets & liabilities 23
Figure 12: RONA Inc.: revenues & profitability 27
Figure 13: RONA Inc.: assets & liabilities 28
Figure 14: Sears Canada, Inc.: revenues & profitability 32
Figure 15: Sears Canada, Inc.: assets & liabilities 33
Figure 16: Canada home improvement market value forecast: $ million, 2009–14 34


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