TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Hornbach Holding AG 20
OBI GmbH & Co. Deutschland KG 22
Praktiker Bau- und Heimwerkmärkte AG 23
MARKET FORECASTS 27
Market value forecast 27
MACROECONOMIC INDICATORS 28
APPENDIX 30
Methodology 30
Related Datamonitor research 31
Disclaimer 32
ABOUT DATAMONITOR 33
Premium Reports 33
Summary Reports 33
Datamonitor consulting 33
LIST OF TABLES
Table 1: Germany home improvement market value: $ million, 2005–09 10
Table 2: Germany home improvement market segmentation I:% share, by value, 2009 11
Table 3: Germany home improvement market segmentation II: % share, by value, 2009 12
Table 4: Hornbach Holding AG: key facts 20
Table 5: OBI GmbH & Co. Deutschland KG: key facts 22
Table 6: Praktiker Bau- und Heimwerkmärkte AG: key facts 23
Table 7: Praktiker Bau- und Heimwerkmärkte AG: key financials ($) 24
Table 8: Praktiker Bau- und Heimwerkmärkte AG: key financials (€) 24
Table 9: Praktiker Bau- und Heimwerkmärkte AG: key financial ratios 25
Table 10: Germany home improvement market value forecast: $ million, 2009–14 27
Table 11: Germany size of population (million), 2005–09 28
Table 12: Germany gdp (constant 2000 prices, $ billion), 2005–09 28
Table 13: Germany gdp (current prices, $ billion), 2005–09 28
Table 14: Germany inflation, 2005–09 29
Table 15: Germany consumer price index (absolute), 2005–09 29
Table 16: Germany exchange rate, 2005–09 29
LIST OF FIGURES
Figure 1: Germany home improvement market value: $ million, 2005–09 10
Figure 2: Germany home improvement market segmentation I:% share, by value, 2009 11
Figure 3: Germany home improvement market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the home improvement market in Germany, 2009 13
Figure 5: Drivers of buyer power in the home improvement market in Germany, 2009 15
Figure 6: Drivers of supplier power in the home improvement market in Germany, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the home improvement market in Germany, 2009 17
Figure 8: Factors influencing the threat of substitutes in the home improvement market in Germany, 2009 18
Figure 9: Drivers of degree of rivalry in the home improvement market in Germany, 2009 19
Figure 10: Praktiker Bau- und Heimwerkmärkte AG: revenues & profitability 25
Figure 11: Praktiker Bau- und Heimwerkmärkte AG: assets & liabilities 26
Figure 12: Germany home improvement market value forecast: $ million, 2009–14 27
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