Home Improvement in Italy

Datamonitor's Home Improvement in Italy industry profile is an essential resource for top-level data and analysis covering the Home Improvement industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Home Improvement in Italy’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Home Improvement in Italy

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The home improvement market consists of the following segments: decorative materials; electrical hardware; hardware; non-decorative materials; and tools. The decorative materials segment includes paint, varnish, wall tiles, wallpaper, and woodcare products. Electrical hardware includes alarm systems, batteries, ceiling / wall lights, garden and outdoor lighting, sockets, plugs and switches, torches and portable lamps, and wiring / flex. Hardware includes brackets, locks, nails, nuts and bolts, screws and other hardware, such as base metal mountings, door fittings, etc. The non-decorative materials segment includes adhesives, aggregates, board, cement, doors and window frames, glass, plaster, plumbing supplies, timber, and other non-decorative materials, such as bricks, sand, etc. The tools segment includes manual and power tools. Market values are calculated at retail selling prices (RSP). Any currency conversions used in the creation of this report have been calculated using constant annual average 2009 exchange rates. The abbreviation 'DIY' in this profile refers to 'do-it-yourself', an alternative term to home improvement used in certain countries.

For the purposes of this report, Europe consists of Western Europe and Eastern Europe.

Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.

Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.


Report Highlights

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Castorama 20
Kingfisher Plc 21
Leroy Merlin SA 26
MARKET FORECASTS 27
Market value forecast 27
MACROECONOMIC INDICATORS 28
APPENDIX 30
Methodology 30
Related Datamonitor research 31
Disclaimer 32
ABOUT DATAMONITOR 33
Premium Reports 33
Summary Reports 33
Datamonitor consulting 33

LIST OF TABLES
Table 1: Italy home improvement market value: $ million, 2005–09 10
Table 2: Italy home improvement market segmentation I:% share, by value, 2009 11
Table 3: Italy home improvement market segmentation II: % share, by value, 2009 12
Table 4: Castorama: key facts 20
Table 5: Kingfisher Plc: key facts 21
Table 6: Kingfisher Plc: key financials ($) 23
Table 7: Kingfisher Plc: key financials (£) 23
Table 8: Kingfisher Plc: key financial ratios 24
Table 9: Leroy Merlin SA: key facts 26
Table 10: Italy home improvement market value forecast: $ million, 2009–14 27
Table 11: Italy size of population (million), 2005–09 28
Table 12: Italy gdp (constant 2000 prices, $ billion), 2005–09 28
Table 13: Italy gdp (current prices, $ billion), 2005–09 28
Table 14: Italy inflation, 2005–09 29
Table 15: Italy consumer price index (absolute), 2005–09 29
Table 16: Italy exchange rate, 2005–09 29

LIST OF FIGURES
Figure 1: Italy home improvement market value: $ million, 2005–09 10
Figure 2: Italy home improvement market segmentation I:% share, by value, 2009 11
Figure 3: Italy home improvement market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the home improvement market in Italy, 2009 13
Figure 5: Drivers of buyer power in the home improvement market in Italy, 2009 15
Figure 6: Drivers of supplier power in the home improvement market in Italy, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the home improvement market in Italy, 2009 17
Figure 8: Factors influencing the threat of substitutes in the home improvement market in Italy, 2009 18
Figure 9: Drivers of degree of rivalry in the home improvement market in Italy, 2009 19
Figure 10: Kingfisher Plc: revenues & profitability 24
Figure 11: Kingfisher Plc: assets & liabilities 25
Figure 12: Italy home improvement market value forecast: $ million, 2009–14 27


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