TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Home Depot, Inc. 20
Sears Holding Corporation 23
Wal-Mart Stores, Inc. 28
MARKET FORECASTS 32
Market value forecast 32
APPENDIX 33
Methodology 33
Related Datamonitor research 34
Disclaimer 35
ABOUT DATAMONITOR 36
Premium Reports 36
Summary Reports 36
Datamonitor consulting 36
LIST OF TABLES
Table 1: North America home improvement market value: $ million, 2005–09 10
Table 2: North America home improvement market segmentation I:% share, by value, 2009 11
Table 3: North America home improvement market segmentation II: % share, by value, 2009 12
Table 4: Home Depot, Inc.: key facts 20
Table 5: Home Depot, Inc.: key financials ($) 21
Table 6: Home Depot, Inc.: key financial ratios 21
Table 7: Sears Holding Corporation: key facts 23
Table 8: Sears Holding Corporation: key financials ($) 26
Table 9: Sears Holding Corporation: key financial ratios 26
Table 10: Wal-Mart Stores, Inc.: key facts 28
Table 11: Wal-Mart Stores, Inc.: key financials ($) 30
Table 12: Wal-Mart Stores, Inc.: key financial ratios 30
Table 13: North America home improvement market value forecast: $ million, 2009–14 32
LIST OF FIGURES
Figure 1: North America home improvement market value: $ million, 2005–09 10
Figure 2: North America home improvement market segmentation I:% share, by value, 2009 11
Figure 3: North America home improvement market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the home improvement market in North America, 2009 13
Figure 5: Drivers of buyer power in the home improvement market in North America, 2009 15
Figure 6: Drivers of supplier power in the home improvement market in North America, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the home improvement market in North America, 2009 17
Figure 8: Factors influencing the threat of substitutes in the home improvement market in North America, 2009 18
Figure 9: Drivers of degree of rivalry in the home improvement market in North America, 2009 19
Figure 10: Home Depot, Inc.: revenues & profitability 22
Figure 11: Home Depot, Inc.: assets & liabilities 22
Figure 12: Sears Holding Corporation: revenues & profitability 27
Figure 13: Sears Holding Corporation: assets & liabilities 27
Figure 14: Wal-Mart Stores, Inc.: revenues & profitability 31
Figure 15: Wal-Mart Stores, Inc.: assets & liabilities 31
Figure 16: North America home improvement market value forecast: $ million, 2009–14 32
[Fade out table of contents]
