TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Home Depot, Inc. 20
Lowe's Companies Inc 23
Sears Holding Corporation 26
Wal-Mart Stores, Inc. 31
MARKET FORECASTS 35
Market value forecast 35
MACROECONOMIC INDICATORS 36
APPENDIX 38
Methodology 38
Related Datamonitor research 39
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41
LIST OF TABLES
Table 1: United States home improvement market value: $ million, 2005–09 10
Table 2: United States home improvement market segmentation I:% share, by value, 2009 11
Table 3: United States home improvement market segmentation II: % share, by value, 2009 12
Table 4: Home Depot, Inc.: key facts 20
Table 5: Home Depot, Inc.: key financials ($) 21
Table 6: Home Depot, Inc.: key financial ratios 21
Table 7: Lowe's Companies Inc: key facts 23
Table 8: Lowe's Companies Inc: key financials ($) 24
Table 9: Lowe's Companies Inc: key financial ratios 24
Table 10: Sears Holding Corporation: key facts 26
Table 11: Sears Holding Corporation: key financials ($) 29
Table 12: Sears Holding Corporation: key financial ratios 29
Table 13: Wal-Mart Stores, Inc.: key facts 31
Table 14: Wal-Mart Stores, Inc.: key financials ($) 33
Table 15: Wal-Mart Stores, Inc.: key financial ratios 33
Table 16: United States home improvement market value forecast: $ million, 2009–14 35
Table 17: United States size of population (million), 2005–09 36
Table 18: United States gdp (constant 2000 prices, $ billion), 2005–09 36
Table 19: United States gdp (current prices, $ billion), 2005–09 36
Table 20: United States inflation, 2005–09 37
Table 21: United States consumer price index (absolute), 2005–09 37
Table 22: United States exchange rate, 2005–09 37
LIST OF FIGURES
Figure 1: United States home improvement market value: $ million, 2005–09 10
Figure 2: United States home improvement market segmentation I:% share, by value, 2009 11
Figure 3: United States home improvement market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the home improvement market in the United States, 2009 13
Figure 5: Drivers of buyer power in the home improvement market in the United States, 2009 15
Figure 6: Drivers of supplier power in the home improvement market in the United States, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the home improvement market in the United States, 2009 17
Figure 8: Factors influencing the threat of substitutes in the home improvement market in the United States, 2009 18
Figure 9: Drivers of degree of rivalry in the home improvement market in the United States, 2009 19
Figure 10: Home Depot, Inc.: revenues & profitability 22
Figure 11: Home Depot, Inc.: assets & liabilities 22
Figure 12: Lowe's Companies Inc: revenues & profitability 25
Figure 13: Lowe's Companies Inc: assets & liabilities 25
Figure 14: Sears Holding Corporation: revenues & profitability 30
Figure 15: Sears Holding Corporation: assets & liabilities 30
Figure 16: Wal-Mart Stores, Inc.: revenues & profitability 34
Figure 17: Wal-Mart Stores, Inc.: assets & liabilities 34
Figure 18: United States home improvement market value forecast: $ million, 2009–14 35
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