TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
IKEA Group 19
Leroy Merlin SA 21
Villeroy & Boch Aktiengesellschaft 22
Zara Home 26
MARKET DISTRIBUTION 27
MARKET FORECASTS 28
Market value forecast 28
APPENDIX 29
Methodology 29
Industry associations 30
Related Datamonitor research 30
Disclaimer 31
ABOUT DATAMONITOR 32
Premium Reports 32
Summary Reports 32
Datamonitor consulting 32
LIST OF TABLES
Table 1: Eastern Europe homewares market value: $ billion, 2005–09 10
Table 2: Eastern Europe homewares market segmentation I:% share, by value, 2009 11
Table 3: Eastern Europe homewares market segmentation II: % share, by value, 2009 12
Table 4: IKEA Group: key facts 19
Table 5: Leroy Merlin SA: key facts 21
Table 6: Villeroy & Boch Aktiengesellschaft: key facts 22
Table 7: Villeroy & Boch Aktiengesellschaft: key financials ($) 23
Table 8: Villeroy & Boch Aktiengesellschaft: key financials (€) 23
Table 9: Villeroy & Boch Aktiengesellschaft: key financial ratios 24
Table 10: Zara Home: key facts 26
Table 11: Eastern Europe homewares market distribution: % share, by value, 2009 27
Table 12: Eastern Europe homewares market value forecast: $ billion, 2009–14 28
LIST OF FIGURES
Figure 1: Eastern Europe homewares market value: $ billion, 2005–09 10
Figure 2: Eastern Europe homewares market segmentation I:% share, by value, 2009 11
Figure 3: Eastern Europe homewares market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the homewares market in Eastern Europe, 2009 13
Figure 5: Drivers of buyer power in the homewares market in Eastern Europe, 2009 14
Figure 6: Drivers of supplier power in the homewares market in Eastern Europe, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the homewares market in Eastern Europe, 2009 16
Figure 8: Factors influencing the threat of substitutes in the homewares market in Eastern Europe, 2009 17
Figure 9: Drivers of degree of rivalry in the homewares market in Eastern Europe, 2009 18
Figure 10: Villeroy & Boch Aktiengesellschaft: revenues & profitability 24
Figure 11: Villeroy & Boch Aktiengesellschaft: assets & liabilities 25
Figure 12: Eastern Europe homewares market distribution: % share, by value, 2009 27
Figure 13: Eastern Europe homewares market value forecast: $ billion, 2009–14 28
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