TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 23
Accor 23
Intercontinental 27
The Marriott 30
NH Hotels 34
MARKET FORECASTS 38
Market value forecast 38
MACROECONOMIC INDICATORS 39
APPENDIX 41
Methodology 41
Industry associations 42
Related Datamonitor research 42
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44
LIST OF TABLES
Table 1: Belgium hotels & motels industry value: $ billion, 2006–10 10
Table 2: Belgium hotels & motels industry segmentation I:% share, by value, 2010 11
Table 3: Belgium hotels & motels industry segmentation II: % share, by value, 2010 12
Table 4: Accor: key facts 23
Table 5: Accor: key financials ($) 24
Table 6: Accor: key financials (€) 24
Table 7: Accor: key financial ratios 25
Table 8: Intercontinental: key facts 27
Table 9: Intercontinental: key financials ($) 28
Table 10: Intercontinental: key financial ratios 28
Table 11: The Marriott: key facts 30
Table 12: The Marriott: key financials ($) 31
Table 13: The Marriott: key financial ratios 32
Table 14: NH Hotels: key facts 34
Table 15: NH Hotels: key financials ($) 35
Table 16: NH Hotels: key financials (€) 35
Table 17: NH Hotels: key financial ratios 36
Table 18: Belgium hotels & motels industry value forecast: $ billion, 2010–15 38
Table 19: Belgium size of population (million), 2006–10 39
Table 20: Belgium gdp (constant 2000 prices, $ billion), 2006–10 39
Table 21: Belgium gdp (current prices, $ billion), 2006–10 39
Table 22: Belgium inflation, 2006–10 40
Table 23: Belgium consumer price index (absolute), 2006–10 40
Table 24: Belgium exchange rate, 2006–10 40
LIST OF FIGURES
Figure 1: Belgium hotels & motels industry value: $ billion, 2006–10 10
Figure 2: Belgium hotels & motels industry segmentation I:% share, by value, 2010 11
Figure 3: Belgium hotels & motels industry segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the hotels & motels industry in Belgium, 2010 13
Figure 5: Drivers of buyer power in the hotels & motels industry in Belgium, 2010 15
Figure 6: Drivers of supplier power in the hotels & motels industry in Belgium, 2010 16
Figure 7: Factors influencing the likelihood of new entrants in the hotels & motels industry in Belgium, 2010 18
Figure 8: Factors influencing the threat of substitutes in the hotels & motels industry in Belgium, 2010 20
Figure 9: Drivers of degree of rivalry in the hotels & motels industry in Belgium, 2010 21
Figure 10: Accor: revenues & profitability 25
Figure 11: Accor: assets & liabilities 26
Figure 12: Intercontinental: revenues & profitability 29
Figure 13: Intercontinental: assets & liabilities 29
Figure 14: The Marriott: revenues & profitability 32
Figure 15: The Marriott: assets & liabilities 33
Figure 16: NH Hotels: revenues & profitability 36
Figure 17: NH Hotels: assets & liabilities 37
Figure 18: Belgium hotels & motels industry value forecast: $ billion, 2010–15 38
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