TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 23
Best Western 23
Rezidor 25
Scandic 29
Thon Hotels 30
MARKET FORECASTS 32
Market value forecast 32
MACROECONOMIC INDICATORS 33
APPENDIX 35
Methodology 35
Industry associations 36
Related Datamonitor research 36
Disclaimer 37
ABOUT DATAMONITOR 38
Premium Reports 38
Summary Reports 38
Datamonitor consulting 38
LIST OF TABLES
Table 1: Norway hotels & motels industry value: $ billion, 2006–10 10
Table 2: Norway hotels & motels industry segmentation I:% share, by value, 2010 11
Table 3: Norway hotels & motels industry segmentation II: % share, by value, 2010 12
Table 4: Best Western: key facts 23
Table 5: Rezidor: key facts 25
Table 6: Rezidor: key financials ($) 26
Table 7: Rezidor: key financials (€) 26
Table 8: Rezidor: key financial ratios 27
Table 9: Scandic: key facts 29
Table 10: Thon Hotels: key facts 30
Table 11: Norway hotels & motels industry value forecast: $ billion, 2010–15 32
Table 12: Norway size of population (million), 2006–10 33
Table 13: Norway gdp (constant 2000 prices, $ billion), 2006–10 33
Table 14: Norway gdp (current prices, $ billion), 2006–10 33
Table 15: Norway inflation, 2006–10 34
Table 16: Norway consumer price index (absolute), 2006–10 34
Table 17: Norway exchange rate, 2006–10 34
LIST OF FIGURES
Figure 1: Norway hotels & motels industry value: $ billion, 2006–10 10
Figure 2: Norway hotels & motels industry segmentation I:% share, by value, 2010 11
Figure 3: Norway hotels & motels industry segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the hotels & motels industry in Norway, 2010 13
Figure 5: Drivers of buyer power in the hotels & motels industry in Norway, 2010 15
Figure 6: Drivers of supplier power in the hotels & motels industry in Norway, 2010 16
Figure 7: Factors influencing the likelihood of new entrants in the hotels & motels industry in Norway, 2010 18
Figure 8: Factors influencing the threat of substitutes in the hotels & motels industry in Norway, 2010 20
Figure 9: Drivers of degree of rivalry in the hotels & motels industry in Norway, 2010 21
Figure 10: Rezidor: revenues & profitability 27
Figure 11: Rezidor: assets & liabilities 28
Figure 12: Norway hotels & motels industry value forecast: $ billion, 2010–15 32
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