Household Products / Home Hygiene: Europe Industry Guide

Datamonitor's Household Products / Home Hygiene: Europe Industry Guide is an essential resource for top-level data and analysis covering the Europe Household Products / Home Hygiene industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis with distinct chapters for Air Fresheners, Bleach, Dishwashing Products and Textile Washing Products

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation for Air Fresheners, Bleach, Dishwashing Products and Textile Washing Products

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes five-year forecasts for Air Fresheners, Bleach, Dishwashing Products and Textile Washing Products

Highlights

* The European bleach market generated total revenues of $1.03 billion in 2008, representing a compound annual rate of change (CARC) of -0.2% for the period spanning 2004-2008.

* The European textile chemicals market generated total revenues of $18.5 billion in 2008, representing a compound annual growth rate (CAGR) of 1.8% for the period spanning 2004-2008.

* The European air fresheners market generated total revenues of $2.3 billion in 2008, representing a compound annual growth rate (CAGR) of 5% for the period spanning 2004-2008.

* The European dishwashing products market generated total revenues of $4.4 billion in 2008, this representing a compound annual growth rate (CAGR) of 2.7% for the period spanning 2004-2008.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research


Report Highlights

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TABLE OF CONTENTS
CHAPTER 1 AIR FRESHENERS IN EUROPE 10
1.1 Market Overview 10
1.2 Market Value 12
1.3 Market Volume 13
1.4 Market Segmentation I 14
1.5 Market Segmentation II 15
1.6 Market Share 16
1.7 Five Forces Analysis 17
1.8 Distribution 24
1.9 Market Forecasts 25
CHAPTER 2 BLEACH IN EUROPE 27
2.1 Market Overview 27
2.2 Market Value 29
2.3 Market Segmentation I 30
2.4 Market Segmentation II 31
2.5 Market Share 32
2.6 Five Forces Analysis 33
2.7 Distribution 41
2.8 Market Forecasts 42
CHAPTER 3 DISHWASHING PRODUCTS IN EUROPE 43
3.1 Market Overview 43
3.2 Market Value 45
3.3 Market Volume 46
3.4 Market Segmentation I 47
3.5 Market Segmentation II 48
3.6 Market Share 49
3.7 Five Forces Analysis 50
3.8 Distribution 56
3.9 Market Forecasts 57
CHAPTER 4 TEXTILE WASHING PRODUCTS IN EUROPE 59
4.1 Market Overview 59
4.2 Market Value 61
4.3 Market Segmentation I 62
4.4 Market Segmentation II 63
4.5 Market Share 64
4.6 Five Forces Analysis 65
4.7 Distribution 74
4.8 Market Forecasts 75
CHAPTER 5 MACROECONOMIC INDICATORS 76
CHAPTER 6 APPENDIX 77
6.1 Data Research Methodology 77


LIST OF TABLES
Table 1: Europe Air Fresheners Market Value: $ billion, 2004-2008 12
Table 2: Europe Air Fresheners Market Volume: Units million, 2004-2008 13
Table 3: Europe Air Fresheners Market Segmentation I: % Share, by Value, 2008 14
Table 4: Europe Air Fresheners Market Segmentation II: % Share, by Value, 2008 15
Table 5: Europe Air Fresheners Market Share: % Share, by Value, 2008 16
Table 6: Europe Air Fresheners Distribution: % Share, by Value, 2008 24
Table 7: Europe Air Fresheners Market Value Forecast: $ billion, 2008-2013 25
Table 8: Europe Air Fresheners Market Volume Forecast: Units million, 2008-2013 26
Table 9: Europe Bleach Market Value: $ million, 2004-2008 29
Table 10: Europe Bleach Market Segmentation I: % Share, by Value, 2008 30
Table 11: Europe Bleach Market Segmentation II: % Share, by Value, 2008 31
Table 12: Europe Bleach Market Share: % Share, by Value, 2008 32
Table 13: Europe Bleach Distribution: % Share, by Value, 2008 41
Table 14: Europe Bleach Market Value Forecast: $ million, 2008-2013 42
Table 15: Europe Dishwashing Products Market Value: $ billion, 2004-2008 45
Table 16: Europe Dishwashing Products Market Volume: Units million, 2004-2008 46
Table 17: Europe Dishwashing Products Market Segmentation I: % Share, by Value, 2008 47
Table 18: Europe Dishwashing Products Market Segmentation II: % Share, by Value, 2008 48
Table 19: Europe Dishwashing Products Market Share: % Share, by Value, 2008 49
Table 20: Europe Dishwashing Products Distribution: % Share, by Value, 2008 56
Table 21: Europe Dishwashing Products Market Value Forecast: $ billion, 2008-2013 57
Table 22: Europe Dishwashing Products Market Volume Forecast: Units million, 2008-2013 58
Table 23: Europe Textile Washing Products Market Value: $ billion, 2004-2008 61
Table 24: Europe Textile Washing Products Market Segmentation I: % Share, by Value, 2008 62
Table 25: Europe Textile Washing Products Market Segmentation II: % Share, by Value, 2008 63
Table 26: Europe Textile Washing Products Market Share: % Share, by Value, 2008 64
Table 27: Europe Textile Washing Products Distribution: % Share, by Value, 2008 74
Table 28: Europe Textile Washing Products Market Value Forecast: $ billion, 2008-2013 75
Table 29: Europe Exchange Rate, 2004-2008 76


LIST OF FIGURES
Figure 1: Europe Air Fresheners Market Value: $ billion, 2004-2008 12
Figure 2: Europe Air Fresheners Market Volume: Units million, 2004-2008 13
Figure 3: Europe Air Fresheners Market Segmentation I: % Share, by Value, 2008 14
Figure 4: Europe Air Fresheners Market Segmentation II: % Share, by Value, 2008 15
Figure 5: Europe Air Fresheners Market Share: % Share, by Value, 2008 16
Figure 6: Forces Driving Competition in the Air Fresheners Market in Europe, 2008 17
Figure 7: Drivers of Buyer Power in the Air Fresheners Market in Europe, 2008 19
Figure 8: Drivers of Supplier Power in the Air Fresheners Market in Europe, 2008 20
Figure 9: Factors Influencing the Likelihood of New Entrants in the Air Fresheners Market in Europe, 2008 21
Figure 10: Factors Influencing the Threat of Substitutes in the Air Fresheners Market in Europe, 2008 22
Figure 11: Drivers of Degree of Rivalry in the Air Fresheners Market in Europe, 2008 23
Figure 12: Europe Air Fresheners Distribution: % Share, by Value, 2008 24
Figure 13: Europe Air Fresheners Market Value Forecast: $ billion, 2008-2013 25
Figure 14: Europe Air Fresheners Market Volume Forecast: Units million, 2008-2013 26
Figure 15: Europe Bleach Market Value: $ million, 2004-2008 29
Figure 16: Europe Bleach Market Segmentation I: % Share, by Value, 2008 30
Figure 17: Europe Bleach Market Segmentation II: % Share, by Value, 2008 31
Figure 18: Europe Bleach Market Share: % Share, by Value, 2008 32
Figure 19: Forces Driving Competition in the Bleach Market in Europe, 2008 33
Figure 20: Drivers of Buyer Power in the Bleach Market in Europe, 2008 34
Figure 21: Drivers of Supplier Power in the Bleach Market in Europe, 2008 35
Figure 22: Factors Influencing the Likelihood of New Entrants in the Bleach Market in Europe, 2008 37
Figure 23: Factors Influencing the Threat of Substitutes in the Bleach Market in Europe, 2008 39
Figure 24: Drivers of Degree of Rivalry in the Bleach Market in Europe, 2008 40
Figure 25: Europe Bleach Distribution: % Share, by Value, 2008 41
Figure 26: Europe Bleach Market Value Forecast: $ million, 2008-2013 42
Figure 27: Europe Dishwashing Products Market Value: $ billion, 2004-2008 45
Figure 28: Europe Dishwashing Products Market Volume: Units million, 2004-2008 46
Figure 29: Europe Dishwashing Products Market Segmentation I: % Share, by Value, 2008 47
Figure 30: Europe Dishwashing Products Market Segmentation II: % Share, by Value, 2008 48
Figure 31: Europe Dishwashing Products Market Share: % Share, by Value, 2008 49
Figure 32: Forces Driving Competition in the Dishwashing Products Market in Europe, 2008 50
Figure 33: Drivers of Buyer Power in the Dishwashing Products Market in Europe, 2008 51
Figure 34: Drivers of Supplier Power in the Dishwashing Products Market in Europe, 2008 52
Figure 35: Factors Influencing the Likelihood of New Entrants in the Dishwashing Products Market in Europe, 2008 53
Figure 36: Factors Influencing the Threat of Substitutes in the Dishwashing Products Market in Europe, 2008 54
Figure 37: Drivers of Degree of Rivalry in the Dishwashing Products Market in Europe, 2008 55
Figure 38: Europe Dishwashing Products Distribution: % Share, by Value, 2008 56
Figure 39: Europe Dishwashing Products Market Value Forecast: $ billion, 2008-2013 57
Figure 40: Europe Dishwashing Products Market Volume Forecast: Units million, 2008-2013 58
Figure 41: Europe Textile Washing Products Market Value: $ billion, 2004-2008 61
Figure 42: Europe Textile Washing Products Market Segmentation I: % Share, by Value, 2008 62
Figure 43: Europe Textile Washing Products Market Segmentation II: % Share, by Value, 2008 63
Figure 44: Europe Textile Washing Products Market Share: % Share, by Value, 2008 64
Figure 45: Forces Driving Competition in the Textile Washing Products Market in Europe, 2008 65
Figure 46: Drivers of Buyer Power in the Textile Washing Products Market in Europe, 2008 67
Figure 47: Drivers of Supplier Power in the Textile Washing Products Market in Europe, 2008 69
Figure 48: Factors Influencing the Likelihood of New Entrants in the Textile Washing Products Market in Europe, 2008 70
Figure 49: Factors Influencing the Threat of Substitutes in the Textile Washing Products Market in Europe, 2008 72
Figure 50: Drivers of Degree of Rivalry in the Textile Washing Products Market in Europe, 2008 73
Figure 51: Europe Textile Washing Products Distribution: % Share, by Value, 2008 74
Figure 52: Europe Textile Washing Products Market Value Forecast: $ billion, 2008-2013 75




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