TABLE OF CONTENTS
CHAPTER 1 AIR FRESHENERS IN JAPAN 10
1.1 Market Overview 10
1.2 Market Value 12
1.3 Market Volume 13
1.4 Market Segmentation I 14
1.5 Market Segmentation II 15
1.6 Market Share 16
1.7 Five Forces Analysis 17
1.8 Distribution 24
1.9 Market Forecasts 25
CHAPTER 2 BLEACH IN JAPAN 27
2.1 Market Overview 27
2.2 Market Value 29
2.3 Market Segmentation I 30
2.4 Market Segmentation II 31
2.5 Market Share 32
2.6 Five Forces Analysis 33
2.7 Distribution 40
2.8 Market Forecasts 41
CHAPTER 3 DISHWASHING PRODUCTS IN JAPAN 42
3.1 Market Overview 42
3.2 Market Value 44
3.3 Market Volume 45
3.4 Market Segmentation I 46
3.5 Market Segmentation II 47
3.6 Market Share 48
3.7 Five Forces Analysis 49
3.8 Distribution 55
3.9 Market Forecasts 56
CHAPTER 4 TEXTILE WASHING PRODUCTS IN JAPAN 58
4.1 Market Overview 58
4.2 Market Value 60
4.3 Market Segmentation I 61
4.4 Market Segmentation II 62
4.5 Market Share 63
4.6 Five Forces Analysis 64
4.7 Distribution 72
4.8 Market Forecasts 73
CHAPTER 5 MACROECONOMIC INDICATORS 74
CHAPTER 6 APPENDIX 76
6.1 Data Research Methodology 76
LIST OF TABLES
Table 1: Japan Air Fresheners Market Value: $ million, 2004-2008 12
Table 2: Japan Air Fresheners Market Volume: Units million, 2004-2008 13
Table 3: Japan Air Fresheners Market Segmentation I: % Share, by Value, 2008 14
Table 4: Japan Air Fresheners Market Segmentation II: % Share, by Value, 2008 15
Table 5: Japan Air Fresheners Market Share: % Share, by Value, 2008 16
Table 6: Japan Air Fresheners Distribution: % Share, by Value, 2008 24
Table 7: Japan Air Fresheners Market Value Forecast: $ million, 2008-2013 25
Table 8: Japan Air Fresheners Market Volume Forecast: Units million, 2008-2013 26
Table 9: Japan Bleach Market Value: $ million, 2004-2008 29
Table 10: Japan Bleach Market Segmentation I: % Share, by Value, 2008 30
Table 11: Japan Bleach Market Segmentation II: % Share, by Value, 2008 31
Table 12: Japan Bleach Market Share: % Share, by Value, 2008 32
Table 13: Japan Bleach Distribution: % Share, by Value, 2008 40
Table 14: Japan Bleach Market Value Forecast: $ million, 2008-2013 41
Table 15: Japan Dishwashing Products Market Value: $ million, 2004-2008 44
Table 16: Japan Dishwashing Products Market Volume: Units million, 2004-2008 45
Table 17: Japan Dishwashing Products Market Segmentation I: % Share, by Value, 2008 46
Table 18: Japan Dishwashing Products Market Segmentation II: % Share, by Value, 2008 47
Table 19: Japan Dishwashing Products Market Share: % Share, by Value, 2008 48
Table 20: Japan Dishwashing Products Distribution: % Share, by Value, 2008 55
Table 21: Japan Dishwashing Products Market Value Forecast: $ million, 2008-2013 56
Table 22: Japan Dishwashing Products Market Volume Forecast: Units million, 2008-2013 57
Table 23: Japan Textile Washing Products Market Value: $ million, 2004-2008 60
Table 24: Japan Textile Washing Products Market Segmentation I: % Share, by Value, 2008 61
Table 25: Japan Textile Washing Products Market Segmentation II: % Share, by Value, 2008 62
Table 26: Japan Textile Washing Products Market Share: % Share, by Value, 2008 63
Table 27: Japan Textile Washing Products Distribution: % Share, by Value, 2008 72
Table 28: Japan Textile Washing Products Market Value Forecast: $ million, 2008-2013 73
Table 29: Japan Size of Population (million) , 2004-2008 74
Table 30: Japan GDP (Current Prices, $ billion), 2004-2008 74
Table 31: Japan Inflation, 2004-2008 75
Table 32: Japan Exchange Rate, 2004-2008 75
LIST OF FIGURES
Figure 1: Japan Air Fresheners Market Value: $ million, 2004-2008 12
Figure 2: Japan Air Fresheners Market Volume: Units million, 2004-2008 13
Figure 3: Japan Air Fresheners Market Segmentation I: % Share, by Value, 2008 14
Figure 4: Japan Air Fresheners Market Segmentation II: % Share, by Value, 2008 15
Figure 5: Japan Air Fresheners Market Share: % Share, by Value, 2008 16
Figure 6: Forces Driving Competition in the Air Fresheners Market in Japan, 2008 17
Figure 7: Drivers of Buyer Power in the Air Fresheners Market in Japan, 2008 19
Figure 8: Drivers of Supplier Power in the Air Fresheners Market in Japan, 2008 20
Figure 9: Factors Influencing the Likelihood of New Entrants in the Air Fresheners Market in Japan, 2008 21
Figure 10: Factors Influencing the Threat of Substitutes in the Air Fresheners Market in Japan, 2008 22
Figure 11: Drivers of Degree of Rivalry in the Air Fresheners Market in Japan, 2008 23
Figure 12: Japan Air Fresheners Distribution: % Share, by Value, 2008 24
Figure 13: Japan Air Fresheners Market Value Forecast: $ million, 2008-2013 25
Figure 14: Japan Air Fresheners Market Volume Forecast: Units million, 2008-2013 26
Figure 15: Japan Bleach Market Value: $ million, 2004-2008 29
Figure 16: Japan Bleach Market Segmentation I: % Share, by Value, 2008 30
Figure 17: Japan Bleach Market Segmentation II: % Share, by Value, 2008 31
Figure 18: Japan Bleach Market Share: % Share, by Value, 2008 32
Figure 19: Forces Driving Competition in the Bleach Market in Japan, 2008 33
Figure 20: Drivers of Buyer Power in the Bleach Market in Japan, 2008 34
Figure 21: Drivers of Supplier Power in the Bleach Market in Japan, 2008 35
Figure 22: Factors Influencing the Likelihood of New Entrants in the Bleach Market in Japan, 2008 37
Figure 23: Factors Influencing the Threat of Substitutes in the Bleach Market in Japan, 2008 38
Figure 24: Drivers of Degree of Rivalry in the Bleach Market in Japan, 2008 39
Figure 25: Japan Bleach Distribution: % Share, by Value, 2008 40
Figure 26: Japan Bleach Market Value Forecast: $ million, 2008-2013 41
Figure 27: Japan Dishwashing Products Market Value: $ million, 2004-2008 44
Figure 28: Japan Dishwashing Products Market Volume: Units million, 2004-2008 45
Figure 29: Japan Dishwashing Products Market Segmentation I: % Share, by Value, 2008 46
Figure 30: Japan Dishwashing Products Market Segmentation II: % Share, by Value, 2008 47
Figure 31: Japan Dishwashing Products Market Share: % Share, by Value, 2008 48
Figure 32: Forces Driving Competition in the Dishwashing Products Market in Japan, 2008 49
Figure 33: Drivers of Buyer Power in the Dishwashing Products Market in Japan, 2008 50
Figure 34: Drivers of Supplier Power in the Dishwashing Products Market in Japan, 2008 51
Figure 35: Factors Influencing the Likelihood of New Entrants in the Dishwashing Products Market in Japan, 2008 52
Figure 36: Factors Influencing the Threat of Substitutes in the Dishwashing Products Market in Japan, 2008 53
Figure 37: Drivers of Degree of Rivalry in the Dishwashing Products Market in Japan, 2008 54
Figure 38: Japan Dishwashing Products Distribution: % Share, by Value, 2008 55
Figure 39: Japan Dishwashing Products Market Value Forecast: $ million, 2008-2013 56
Figure 40: Japan Dishwashing Products Market Volume Forecast: Units million, 2008-2013 57
Figure 41: Japan Textile Washing Products Market Value: $ million, 2004-2008 60
Figure 42: Japan Textile Washing Products Market Segmentation I: % Share, by Value, 2008 61
Figure 43: Japan Textile Washing Products Market Segmentation II: % Share, by Value, 2008 62
Figure 44: Japan Textile Washing Products Market Share: % Share, by Value, 2008 63
Figure 45: Forces Driving Competition in the Textile Washing Products Market in Japan, 2008 64
Figure 46: Drivers of Buyer Power in the Textile Washing Products Market in Japan, 2008 66
Figure 47: Drivers of Supplier Power in the Textile Washing Products Market in Japan, 2008 68
Figure 48: Factors Influencing the Likelihood of New Entrants in the Textile Washing Products Market in Japan, 2008 69
Figure 49: Factors Influencing the Threat of Substitutes in the Textile Washing Products Market in Japan, 2008 70
Figure 50: Drivers of Degree of Rivalry in the Textile Washing Products Market in Japan, 2008 71
Figure 51: Japan Textile Washing Products Distribution: % Share, by Value, 2008 72
Figure 52: Japan Textile Washing Products Market Value Forecast: $ million, 2008-2013 73
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