In spring 2005 we performed a market research in Germany regarding the image of sheet-fed offset presses, web offset presses and digital printing systems. In Germany located managing directors/owners or other persons who are involved in the purchase decision of offset printers have given their opinion regarding the manufacturers.
OBJECTIVE OF THE SURVEY
The objective of the survey was to give information regarding
1) the image of the manufacturers and
2) the purchase behaviour of the offset printers
The results of this analysis can be used as `management tool` for further development resp. be utilised for optimisation of business activities. They express clearly the perceived acceptance of the company and its position in relation to competitors.
PERFORMANCE OF THE SURVEY
265 offset printers have assessed the most important and best known manufacturers of sheet-fed offset presses, web offset presses and digital printing systems.
The survey is divided into a general part and an assessment part with company related data.
In the common part of the study the results about the purchase- and use behaviour of the offset printers are introduced:
· Which factors play a role regarding the purchase decision?
· Which factors play a role regarding the choice of the
manufacturer and wholesaler of printing systems?
What does the actual and future purchase behaviour of offset printers look like?
· Which machines are actually in use (prepress/press/postpress) and in which machines are planned to be invested during the next three years?
· Which purchase channels are actually used and will be used in the future?
· How long is the estimated period of usage of printing machines?
· Which trade journals are read and how are they judged?
· How satisfied are the printers with sheet-fed offset presses/web offset presses/digital printing systems?
In the company related part first the awareness of the companies was analysed. After that the offset printers have estimated the image of the companies based on following factors:
Image:
· Product quality
· Product range
· Price performance ratio
· Advertisement/PR
· Future prospects
· Reliability
· Customer service
· Innovation
REPORT
There are two separate reports:
1. Manufacturers of sheet-fed offset presses/web offset presses
In this report explicit the results of manufactures of sheet-fed offset presses/web offset presses are represented.
2. Manufacturers of digital printing systems
In this report explicit the results of manufactures of digital printing systems are represented.
The reports are divided into following parts:
· a written part composed of the general part and the company related data
· easy legibly tables and graphics regarding the results
· EDP-tables regarding all in the product group belonging companies.
The report is delivered as well as print-version as well as PowerPoint-presentation.
Covered companies:
sheet-fed offset presses:
Adast
Akiyama
Beiren Group
DHM
Hamada
Heidelberg
Koenig & Bauer
Komori
MAN Roland
Manugraph India
Metronic
Mitsubishi Heavy Ind.
Ryobi
Sakurai
Seiken
Shinohara
Web-offset presses:
Beiren Group
Dauphin
DHM
Drent Graphic Mash.
Edelmann Graphics
Goss International
Hamada
Heidelberg
K.K. Printing Mashines
Koenig & Bauer
Komori Corp.
Komori Chambon
MAN Roland
Manugraph India
Mitsubishi Heavy Ind.
Müller Martini
Pressline India
Rotatek
Seiken
Solna
Tensor Group
The Printers House
Timsons
Tokyo Kikai Seisakusho
Web Press
Wifag
Zirkon
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