i-mode in Europe: Gaining market momentum

The enormous success of i-mode in Japan has led a number of global (predominantly European) operators to directly license the technology. This latest visiongain report analyses the performance and market impact of European i-mode operators.

While i-mode has not experienced the kind of success in Europe as it has in Japan, for reasons discussed in this report, the technology is not the failure that many have labelled it. Signs point to i-mode gaining market traction among the region's operators, as evidenced by recent commercial launches by Cellcom, MTS and O2, with more likely in 2006. Moreover, existing i-mode operators have witnessed visible subscriber increases after a difficult initial period.

This timely report will provide you with answers to these questions:

What has been the experience and market impact of i-mode in Europe?
What are the drivers and barriers of i-mode in Europe?
How are i-mode services priced and how do these compare to other European portals?
How does i-mode compare with other portals in terms of subscribers, content and revenues?
What i-mode handsets do European operators offer?
What are the benefits - and difficulties - of deploying i-mode?
What are DoCoMo's future plans for i-mode in Europe and globally?
How many European i-mode subscribers will there be in 2010?

This 36-page strategic report assesses the performance of i-mode in Europe, what effect it has had in the markets in which it has been introduced, and analyses the future outlook. By buying this report, you will gain understanding of i-mode in Europe and it will help you reach informative decisions to stay ahead in the mobile data market.
[Fade out the market survey infos]