Table 1: Family structures across Europe and the US, 2000-2005 (millions) 19
Table 2: Number and percentage of consumers by family size, Europe and US, 2004 (millions and %) 22
Table 3: Percentage of population by number of children in Family by country, 2004 (%) 23
Table 4: Number of consumers by family size and structure by country, 2004 (millions) 24
Table 5: Number of parents with one child under two years old by country, 1999-2009 (millions) 25
Table 6: Total number of young Families by country, 1999-2009, by country (millions) 27
Table 7: Change in expenditure on food, drinks and cosmetics of Young Families following the birth of a child, 2004 (%) 28
Table 8: Young Families' expenditure by product market by country, 2004-2009 (US$m) 30
Table 9: Consumer survey: Importance of spending more time with Family 32
Table 10: Consumer survey: Importance of spending more time with friends 34
Table 11: Consumer survey: “Please rate the extent to which you have spent more or less time with your Family in the past year” 35
Table 12: Consumer survey: “Please rate the extent to which you have spent more or less time with your friends in the past year” 37
Table 13: Consumer survey: “I regard my home as a place that helps me to connect with people” 38
Table 14: Consumer survey: Importance of cooking inspiring meals for the Family 40
Table 15: Consumer survey: “Please rate the extent to which you have cooked more or fewer inspiring meals for your Family in the past year” 41
Table 16: Consumer survey: “Please rate the extent to which you have tried food and drinks that you hadn't tried before in the past year” 43
Table 17: Consumer survey: Importance of living a less complicated lifestyle 45
Table 18: Consumer survey: Importance of time-saving products and services 47
Table 19: Consumer survey: “How much extra would you be prepared to pay for time-saving products and services?” 49
Table 20: Consumer survey: Importance of reducing stress levels 51
Table 21: Consumer survey: “Please rate the extent to which you have taken active steps to improve your health through diet more or less in the past year” 52
Table 22: Consumer survey: Levels of consumer trust by industry sector (food and drinks manufacturers, personal care manufacturers, banks and insurance companies) 55
Table 23: Consumer survey: “How often do you listen to the recommendations of friends and Family when choosing a product or service?” 60
Table 24: Consumer survey: “How often do you ask for the recommendations of friends and Family when choosing a product or service?” 61
Table 25: Young Families' expenditure on chilled ready meals by country, 2004-2009 (US$m) 73
Table 26: Young Families' expenditure on frozen ready meals by country, 2004-2009 (US$m) 74
Table 27: Young Families' expenditure on take-away food by country, 2004-2009 (US$m) 75
Table 28: Young Families' expenditure on organic food and drink by country, 2004-2009 (US$m) 76
Table 29: Young Families' expenditure on drinks in the on-trade by country, 2004-2009 (US$m) 77
Table 30: Young Families' expenditure on meals through foodservice channels in the evening by country, 2004-2009 (US$m) 78
Table 31: Young Families' expenditure on fresh fruit and vegetables by country, 2004-2009 (US$m) 79
Table 32: Young Families' expenditure on make-up, skincare and fragrances by country, 2004-2009 (US$m) 80
Table 33: Definitions
Figure 1: The expanded family status lifecycle model shows the trend of complexing lifestages which makes demographic segmentation and targeting all the more difficult 18
Figure 2: Single-child Families are becoming the standard 21
Figure 3: The UK has the highest proportion of single-child Families 23
Figure 4: The number of young Families will decline in Europe as well as the US over the next five years 26
Figure 5: Young Families’ spending on organic food and drinks will be the fastest growing area of their expenditure over the next five years 29
Figure 6: Two-thirds of consumers with children consider spending more time with their Families to be very important 32
Figure 7: Consumer survey: The perceived importance of spending time with friends is much lower among consumers in Families 33
Figure 8: Consumers in Families are spending more time with them 35
Figure 9: Members of Families do not spend significantly less time with their friends than they did previously 36
Figure 10: Families view the home as the hub of social connectivity 38
Figure 11: Most consumers with Families consider preparing inspiring meals to be important or very important 39
Figure 12: Although consumers with Families consider cooking inspiring meals more important than those without children, there is little difference in resultant behavior 41
Figure 13: Consumers with Families are less experimental than those without children 43
Figure 14: Consumers with Families aspire to a less complicated lifestyle 44
Figure 15: Proportion of European workers who experience a high pace and intensity of work 1990-1995-2000 46
Figure 16: Consumers with Families consider time-saving products and services slightly less important than those without 47
Figure 17: Consumers with Families are prepared to pay more for convenience than those without children 48
Figure 18: Consumers with Families perceive stress reduction as slightly more important than consumers without children do 50
Figure 19: Consumers with Families do not make significantly more effort to improve their health through diet than those without children 52
Figure 20: Consumers with Families are marginally more wary of food manufacturers’ health-related claims than those without children 54
Figure 21: One major insight from P&G's Tremor research is that Tremor's connectors exist throughout the product adoption curve 59
Figure 22: Consumers with Families are less often influenced by word-of-mouth recommendations 60
Figure 23: Consumers with children tend to ask for their friends, and Families’ recommendations less frequently than those without children 61
Figure 24: Clear, consistent health messages simplify healthy eating and appeal to Families 63
Figure 25: Coca Cola’s Family Diner website helps parents choose venues to take their children to 64
Figure 26: Good quality meal kits can help time-poor Families to connect over meals 65
Figure 27: Making existing brands healthier helps to target children by gaining the trust of parents 67
Figure 28: Contrasting examples of non-impact healthy packaging and eye-catching and appealing packaging 69
Figure 29: Novelty and fun are important in making brands appeal to children 70
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