Table 1.1: Market value of sports and energy drinks, ($m), Europe & US, 2001-2011 14
Table 1.2: Market value of sports drinks, ($m), Europe & US, 2001-2011 15
Table 1.3: Market value of energy drinks, ($m), Europe & US, 2001-2011 16
Table 1.4: Energy foods as a % of total energy food and drinks sales, ($m), Europe & US, 2001-
2011 17
Table 1.5: Market value of cereals bars, ($m), Europe & US, 2001-2011 18
Table 1.6: Gym members as a proportion of total population, Europe & US, (% population),
2000-2010 21
Table 1.7: Consumer survey: the extent to which Europeans feel they have 'lots of energy' 24
Table 2.8: Top 20 product tags on sports and energy food and drinks launched, 2005-2007 55
Table 2.9: Top 20 flavors in sports and energy food and drinks launched, 2005-2007 59
Figure 1.1: Market value of sports and energy drinks, ($m), Europe & US, 2001-2011 14
Figure 1.2: Kellogg’s K-time bar helps provide energy 19
Figure 1.3: Quaker Savory Instant Oatmeal 23
Figure 1.4: Megmilk banana yogurt drink and Flavor Brazil’s Açaí Go Cup 25
Figure 2.5: Percentage of sports and energy food and drinks launched, by type, 2004-2007 33
Figure 2.6: Percentage penetration of sports and energy products launched by category, 2004-2007
34
Figure 2.7: Percentage of all sports and energy food and drinks launched, by category, 2004-2007
35
Figure 2.8: Volvic Revive in Berry Blast with Guarana & Ginseng 36
Figure 2.9: Snickers Bars Energy product launches, 2007 38
Figure 2.10: Cadbury’s confectionery launches target energy and hydration 39
Figure 2.11: Minute Maid Asa Berry Fruit Jelly Drinks, Froose Healthy Drink for Kids and
Streamline Fruit2Go All Day Fruit Meal 41
Figure 2.12: Hain Celestial range of high energy black teas and Tibetan Tea’s sparkling herbal
energy tea 42
Figure 2.13: Nestlé’s Milo Energy Dairy Mousse, Aunt Betty’s Creamy Rice and Heinz Watties
Creamed Rice 44
Figure 2.14: NRG Phoenix Potato Chips 45
Figure 2.15: Percentage of all sports and energy food and drinks launched, by region, 2004-2007 46
Figure 2.16: Gatorade Tiger Red Drive Cherry Blend 48
Figure 2.17: Mountain Dew MDX and AMP energy drinks, US 50
Figure 2.18: Sprite 3G 51
Figure 2.19: Full Throttle Energy Drinks, Coca Cola Company 52
Figure 2.20: Crystal Light Energy and Immunity drinks 53
Figure 2.21: Cult Energy Activator natural energy carbonated drink 54
Figure 2.22: Nerd Energy Drink, Slap Energy 9.0 Supplement Drinks, Rosbacher Drive, Bononi
Vital Drink and PranaBar 58
Figure 2.23: Superman energy drink in a glow in the dark can 61
Figure 2.24: Acqua-Mi Etch-it Bottled water 61
Figure 2.25: Morinaga Aloe Yogurt Handy Style 62
Figure 2.26: Crea Max Creatine Drink and Lacto Tab Q10 Performance Drink 64
Figure 3.27: Yorkie 68
Figure 3.28: Flake Girl and Walkers Sensations adverts 68
Figure 3.29: Sports and Energy Drinks targeting females 70
Figure 3.30: Go Girl Glo Vitamin enhanced Energy Drink 73
Figure 3.31: LaraBar Energy Bars 74
Figure 3.32: Disney’s Little Einsteins Milk with Omega 3 DHA 76
Figure 3.33: Brach’s Sports edge Energizing Fruit Snacks 77
Figure 3.34: Amorris Organic Dark Chocolate 78
Figure 3.35: Diet Coke Plus 81
Figure 3.36: Pria Snack Bars 82
Figure 3.37: Pepsi-Co’s Aquafina Alive 84
Figure 3.38: Cott Beverage’s Emerge Nutrient Infused Water 85
Figure 3.39: Schweppes Multi Water, Focus 86
Figure 3.40: Detour Yoga Bars 87
Figure 3.41: Jelly Belly Candy Sport Beans 88
Figure 3.42: Ajinomoto Daily Walker sports drink 89
Figure 3.43: Luna Sunrise Organic Breakfast Nutrition Bar 90
Figure 3.44: Danone Lu Petit Dejeuner Biscuits 90
[Fade out list of tables / figures]
