Internet Access in Australia

Introduction

Internet Access in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Australia internet access market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The internet access sector consists of the total revenues generated by Internet Service Providers (ISPs) from the provision of narrowband and broadband Internet connections through both consumer and corporate channels. Revenues generated by ISPs from other Internet related services are not included in this report. Market volumes represent total numbers of users online and exclude corporate data. Any currency conversions have been calculated using constant annual average 2010 exchange rates.

*The Australian internet access market had total revenues of $6.3 billion in 2010, representing a compound annual growth rate (CAGR) of 9.2% for the period spanning 2006-2010.

*Market consumption volumes increased with a CAGR of 3.9% between 2006-2010, to reach a total of 7.5 million users in 2010.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 2.9% for the five-year period 2010-2015, which is expected to drive the market to a value of $7.3 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the internet access market in Australia

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the internet access market in Australia

Leading company profiles reveal details of key internet access market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Australia internet access market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Australia economy

Key Questions Answered

What was the size of the Australia internet access market by value in 2010?

What will be the size of the Australia internet access market in 2015?

What factors are affecting the strength of competition in the Australia internet access market?

How has the market performed over the last five years?

How large is Australia’s internet access market in relation to its regional counterparts?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Cynergic 19
iiNet Ltd. 20
Telstra Corporation Limited 23
MARKET FORECASTS 28
Market value forecast 28
Market volume forecast 29
MACROECONOMIC INDICATORS 30
APPENDIX 32
Methodology 32
Industry associations 33
Related Datamonitor research 33
Disclaimer 34
ABOUT DATAMONITOR 35
Premium Reports 35
Summary Reports 35
Datamonitor consulting 35

LIST OF TABLES
Table 1: Australia internet access market value: $ billion, 2006–10 10
Table 2: Australia internet access market volume: million users, 2006–10 11
Table 3: Australia internet access market segmentation: % share, by value, 2010 12
Table 4: Cynergic: key facts 19
Table 5: iiNet Ltd.: key facts 20
Table 6: iiNet Ltd.: key financials ($) 21
Table 7: iiNet Ltd.: key financials (A$) 21
Table 8: iiNet Ltd.: key financial ratios 21
Table 9: Telstra Corporation Limited: key facts 23
Table 10: Telstra Corporation Limited: key financials ($) 25
Table 11: Telstra Corporation Limited: key financials (A$) 26
Table 12: Telstra Corporation Limited: key financial ratios 26
Table 13: Australia internet access market value forecast: $ billion, 2010–15 28
Table 14: Australia internet access market volume forecast: million users, 2010–15 29
Table 15: Australia size of population (million), 2006–10 30
Table 16: Australia gdp (constant 2000 prices, $ billion), 2006–10 30
Table 17: Australia gdp (current prices, $ billion), 2006–10 30
Table 18: Australia inflation, 2006–10 31
Table 19: Australia consumer price index (absolute), 2006–10 31
Table 20: Australia exchange rate, 2006–10 31

LIST OF FIGURES
Figure 1: Australia internet access market value: $ billion, 2006–10 10
Figure 2: Australia internet access market volume: million users, 2006–10 11
Figure 3: Australia internet access market segmentation: % share, by value, 2010 12
Figure 4: Forces driving competition in the internet access market in Australia, 2010 13
Figure 5: Drivers of buyer power in the internet access market in Australia, 2010 14
Figure 6: Drivers of supplier power in the internet access market in Australia, 2010 15
Figure 7: Factors influencing the likelihood of new entrants in the internet access market in Australia, 2010 16
Figure 8: Factors influencing the threat of substitutes in the internet access market in Australia, 2010 17
Figure 9: Drivers of degree of rivalry in the internet access market in Australia, 2010 18
Figure 10: iiNet Ltd.: revenues & profitability 22
Figure 11: iiNet Ltd.: assets & liabilities 22
Figure 12: Telstra Corporation Limited: revenues & profitability 27
Figure 13: Telstra Corporation Limited: assets & liabilities 27
Figure 14: Australia internet access market value forecast: $ billion, 2010–15 28
Figure 15: Australia internet access market volume forecast: million users, 2010–15 29


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