TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Telefonica, S.A. 19
Universo Online SA (UOL) 25
MARKET FORECASTS 28
Market value forecast 28
Market volume forecast 29
MACROECONOMIC INDICATORS 30
APPENDIX 32
Methodology 32
Industry associations 33
Related Datamonitor research 33
Disclaimer 34
ABOUT DATAMONITOR 35
Premium Reports 35
Summary Reports 35
Datamonitor consulting 35
LIST OF TABLES
Table 1: Brazil internet access market value: $ billion, 2006–10 10
Table 2: Brazil internet access market volume: million users, 2006–10 11
Table 3: Brazil internet access market segmentation: % share, by value, 2010 12
Table 4: Telefonica, S.A.: key facts 19
Table 5: Telefonica, S.A.: key financials ($) 22
Table 6: Telefonica, S.A.: key financials (€) 22
Table 7: Telefonica, S.A.: key financial ratios 23
Table 8: Universo Online SA (UOL): key facts 25
Table 9: Universo Online SA (UOL): key financials ($) 26
Table 10: Universo Online SA (UOL): key financials (BRL) 26
Table 11: Universo Online SA (UOL): key financial ratios 26
Table 12: Brazil internet access market value forecast: $ billion, 2010–15 28
Table 13: Brazil internet access market volume forecast: million users, 2010–15 29
Table 14: Brazil size of population (million), 2006–10 30
Table 15: Brazil gdp (constant 2000 prices, $ billion), 2006–10 30
Table 16: Brazil gdp (current prices, $ billion), 2006–10 30
Table 17: Brazil inflation, 2006–10 31
Table 18: Brazil consumer price index (absolute), 2006–10 31
Table 19: Brazil exchange rate, 2006–10 31
LIST OF FIGURES
Figure 1: Brazil internet access market value: $ billion, 2006–10 10
Figure 2: Brazil internet access market volume: million users, 2006–10 11
Figure 3: Brazil internet access market segmentation: % share, by value, 2010 12
Figure 4: Forces driving competition in the internet access market in Brazil, 2010 13
Figure 5: Drivers of buyer power in the internet access market in Brazil, 2010 14
Figure 6: Drivers of supplier power in the internet access market in Brazil, 2010 15
Figure 7: Factors influencing the likelihood of new entrants in the internet access market in Brazil, 2010 16
Figure 8: Factors influencing the threat of substitutes in the internet access market in Brazil, 2010 17
Figure 9: Drivers of degree of rivalry in the internet access market in Brazil, 2010 18
Figure 10: Telefonica, S.A.: revenues & profitability 23
Figure 11: Telefonica, S.A.: assets & liabilities 24
Figure 12: Universo Online SA (UOL): revenues & profitability 27
Figure 13: Universo Online SA (UOL): assets & liabilities 27
Figure 14: Brazil internet access market value forecast: $ billion, 2010–15 28
Figure 15: Brazil internet access market volume forecast: million users, 2010–15 29
[Fade out table of contents]