Internet Access in Sweden

Introduction

Internet Access in Sweden industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Sweden internet access market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The internet access sector consists of the total revenues generated by Internet Service Providers (ISPs) from the provision of narrowband and broadband Internet connections through both consumer and corporate channels. Revenues generated by ISPs from other Internet related services are not included in this report. Market volumes represent total numbers of users online and exclude corporate data. Any currency conversions have been calculated using constant annual average 2010 exchange rates.

*The Swedish internet access market had total revenues of $1.9 billion in 2010, representing a compound annual growth rate (CAGR) of 8.8% for the period spanning 2006-2010.

*Market consumption volumes increased with a CAGR of 5.7% between 2006-2010, to reach a total of 3.9 million users in 2010.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 2.5% for the five-year period 2010-2015, which is expected to drive the market to a value of $2.2 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the internet access market in Sweden

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the internet access market in Sweden

Leading company profiles reveal details of key internet access market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Sweden internet access market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Sweden economy

Key Questions Answered

What was the size of the Sweden internet access market by value in 2010?

What will be the size of the Sweden internet access market in 2015?

What factors are affecting the strength of competition in the Sweden internet access market?

How has the market performed over the last five years?

How large is Sweden’s internet access market in relation to its regional counterparts?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Hutchison Whampoa Limited (3) 19
Tele 2 23
TeliaSonera AB 27
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43

LIST OF TABLES
Table 1: Sweden internet access market value: $ billion, 2006–10 10
Table 2: Sweden internet access market volume: million users, 2006–10 11
Table 3: Sweden internet access market segmentation: % share, by value, 2010 12
Table 4: Hutchison Whampoa Limited (3): key facts 19
Table 5: Hutchison Whampoa Limited (3): key financials ($) 20
Table 6: Hutchison Whampoa Limited (3): key financials (HK$) 21
Table 7: Hutchison Whampoa Limited (3): key financial ratios 21
Table 8: Tele 2: key facts 23
Table 9: Tele 2: key financials ($) 24
Table 10: Tele 2: key financials (SEK) 24
Table 11: Tele 2: key financial ratios 25
Table 12: TeliaSonera AB: key facts 27
Table 13: TeliaSonera AB: key financials ($) 34
Table 14: TeliaSonera AB: key financials (SEK) 34
Table 15: TeliaSonera AB: key financial ratios 34
Table 16: Sweden internet access market value forecast: $ billion, 2010–15 36
Table 17: Sweden internet access market volume forecast: million users, 2010–15 37
Table 18: Sweden size of population (million), 2006–10 38
Table 19: Sweden gdp (constant 2000 prices, $ billion), 2006–10 38
Table 20: Sweden gdp (current prices, $ billion), 2006–10 38
Table 21: Sweden inflation, 2006–10 39
Table 22: Sweden consumer price index (absolute), 2006–10 39
Table 23: Sweden exchange rate, 2006–10 39

LIST OF FIGURES
Figure 1: Sweden internet access market value: $ billion, 2006–10 10
Figure 2: Sweden internet access market volume: million users, 2006–10 11
Figure 3: Sweden internet access market segmentation: % share, by value, 2010 12
Figure 4: Forces driving competition in the internet access market in Sweden, 2010 13
Figure 5: Drivers of buyer power in the internet access market in Sweden, 2010 14
Figure 6: Drivers of supplier power in the internet access market in Sweden, 2010 15
Figure 7: Factors influencing the likelihood of new entrants in the internet access market in Sweden, 2010 16
Figure 8: Factors influencing the threat of substitutes in the internet access market in Sweden, 2010 17
Figure 9: Drivers of degree of rivalry in the internet access market in Sweden, 2010 18
Figure 10: Hutchison Whampoa Limited (3): revenues & profitability 22
Figure 11: Hutchison Whampoa Limited (3): assets & liabilities 22
Figure 12: Tele 2: revenues & profitability 25
Figure 13: Tele 2: assets & liabilities 26
Figure 14: TeliaSonera AB: revenues & profitability 35
Figure 15: TeliaSonera AB: assets & liabilities 35
Figure 16: Sweden internet access market value forecast: $ billion, 2010–15 36
Figure 17: Sweden internet access market volume forecast: million users, 2010–15 37


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