TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Chunghwa Telecom 19
Digital United 23
Far EasTone Telecommunications Co., Ltd. 24
HiNet 27
MARKET FORECASTS 28
Market value forecast 28
Market volume forecast 29
MACROECONOMIC INDICATORS 30
APPENDIX 32
Methodology 32
Industry associations 33
Related Datamonitor research 33
Disclaimer 34
ABOUT DATAMONITOR 35
Premium Reports 35
Summary Reports 35
Datamonitor consulting 35
LIST OF TABLES
Table 1: Taiwan internet access market value: $ billion, 2006–10 10
Table 2: Taiwan internet access market volume: million users, 2006–10 11
Table 3: Taiwan internet access market segmentation: % share, by value, 2010 12
Table 4: Chunghwa Telecom: key facts 19
Table 5: Chunghwa Telecom: key financials ($) 20
Table 6: Chunghwa Telecom: key financials (NT$) 21
Table 7: Chunghwa Telecom: key financial ratios 21
Table 8: Digital United: key facts 23
Table 9: Far EasTone Telecommunications Co., Ltd.: key facts 24
Table 10: Far EasTone Telecommunications Co., Ltd.: key financials ($) 25
Table 11: Far EasTone Telecommunications Co., Ltd.: key financials (NT$) 25
Table 12: Far EasTone Telecommunications Co., Ltd.: key financial ratios 25
Table 13: HiNet: key facts 27
Table 14: Taiwan internet access market value forecast: $ billion, 2010–15 28
Table 15: Taiwan internet access market volume forecast: million users, 2010–15 29
Table 16: Taiwan size of population (million), 2006–10 30
Table 17: Taiwan gdp (constant 2000 prices, $ billion), 2006–10 30
Table 18: Taiwan gdp (current prices, $ billion), 2006–10 30
Table 19: Taiwan inflation, 2006–10 31
Table 20: Taiwan consumer price index (absolute), 2006–10 31
Table 21: Taiwan exchange rate, 2006–10 31
LIST OF FIGURES
Figure 1: Taiwan internet access market value: $ billion, 2006–10 10
Figure 2: Taiwan internet access market volume: million users, 2006–10 11
Figure 3: Taiwan internet access market segmentation: % share, by value, 2010 12
Figure 4: Forces driving competition in the internet access market in Taiwan, 2010 13
Figure 5: Drivers of buyer power in the internet access market in Taiwan, 2010 14
Figure 6: Drivers of supplier power in the internet access market in Taiwan, 2010 15
Figure 7: Factors influencing the likelihood of new entrants in the internet access market in Taiwan, 2010 16
Figure 8: Factors influencing the threat of substitutes in the internet access market in Taiwan, 2010 17
Figure 9: Drivers of degree of rivalry in the internet access market in Taiwan, 2010 18
Figure 10: Chunghwa Telecom: revenues & profitability 22
Figure 11: Chunghwa Telecom: assets & liabilities 22
Figure 12: Far EasTone Telecommunications Co., Ltd.: revenues & profitability 26
Figure 13: Far EasTone Telecommunications Co., Ltd.: assets & liabilities 26
Figure 14: Taiwan internet access market value forecast: $ billion, 2010–15 28
Figure 15: Taiwan internet access market volume forecast: million users, 2010–15 29
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