TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Coca-Cola Company, The 21
PepsiCo, Inc. 27
FrieslandCampina 32
MARKET DISTRIBUTION 34
MARKET FORECASTS 35
Market value forecast 35
Market volume forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42
LIST OF TABLES
Table 1: Belgium juices market value: $ million, 2006–10(e) 10
Table 2: Belgium juices market volume: million liters, 2006–10(e) 11
Table 3: Belgium juices market segmentation I:% share, by value, 2010(e) 12
Table 4: Belgium juices market segmentation II: % share, by value, 2010(e) 13
Table 5: Belgium juices market share: % share, by volume, 2010(e) 14
Table 6: Coca-Cola Company, The: key facts 21
Table 7: Coca-Cola Company, The: key financials ($) 24
Table 8: Coca-Cola Company, The: key financial ratios 25
Table 9: PepsiCo, Inc.: key facts 27
Table 10: PepsiCo, Inc.: key financials ($) 29
Table 11: PepsiCo, Inc.: key financial ratios 30
Table 12: FrieslandCampina: key facts 32
Table 13: Belgium juices market distribution: % share, by volume, 2010(e) 34
Table 14: Belgium juices market value forecast: $ million, 2010–15 35
Table 15: Belgium juices market volume forecast: million liters, 2010–15 36
Table 16: Belgium size of population (million), 2006–10 37
Table 17: Belgium gdp (constant 2000 prices, $ billion), 2006–10 37
Table 18: Belgium gdp (current prices, $ billion), 2006–10 37
Table 19: Belgium inflation, 2006–10 38
Table 20: Belgium consumer price index (absolute), 2006–10 38
Table 21: Belgium exchange rate, 2006–10 38
LIST OF FIGURES
Figure 1: Belgium juices market value: $ million, 2006–10(e) 10
Figure 2: Belgium juices market volume: million liters, 2006–10(e) 11
Figure 3: Belgium juices market segmentation I:% share, by value, 2010(e) 12
Figure 4: Belgium juices market segmentation II: % share, by value, 2010(e) 13
Figure 5: Belgium juices market share: % share, by volume, 2010(e) 14
Figure 6: Forces driving competition in the juices market in Belgium, 2010 15
Figure 7: Drivers of buyer power in the juices market in Belgium, 2010 16
Figure 8: Drivers of supplier power in the juices market in Belgium, 2010 17
Figure 9: Factors influencing the likelihood of new entrants in the juices market in Belgium, 2010 18
Figure 10: Factors influencing the threat of substitutes in the juices market in Belgium, 2010 19
Figure 11: Drivers of degree of rivalry in the juices market in Belgium, 2010 20
Figure 12: Coca-Cola Company, The: revenues & profitability 25
Figure 13: Coca-Cola Company, The: assets & liabilities 26
Figure 14: PepsiCo, Inc.: revenues & profitability 30
Figure 15: PepsiCo, Inc.: assets & liabilities 31
Figure 16: Belgium juices market distribution: % share, by volume, 2010(e) 34
Figure 17: Belgium juices market value forecast: $ million, 2010–15 35
Figure 18: Belgium juices market volume forecast: million liters, 2010–15 36
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