TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Conserve Italia Group 21
Parmalat S.p.A 23
Zuegg S.p.A. 25
MARKET DISTRIBUTION 26
MARKET FORECASTS 27
Market value forecast 27
Market volume forecast 28
MACROECONOMIC INDICATORS 29
APPENDIX 31
Methodology 31
Industry associations 32
Related Datamonitor research 32
Disclaimer 33
ABOUT DATAMONITOR 34
Premium Reports 34
Summary Reports 34
Datamonitor consulting 34
LIST OF TABLES
Table 1: Italy juices market value: $ million, 2005–09(e) 10
Table 2: Italy juices market volume: million liters, 2005–09(e) 11
Table 3: Italy juices market segmentation I:% share, by value, 2009(e) 12
Table 4: Italy juices market segmentation II: % share, by value, 2009(e) 13
Table 5: Italy juices market share: % share, by volume, 2009(e) 14
Table 6: Conserve Italia Group: key facts 21
Table 7: Parmalat S.p.A: key facts 23
Table 8: Zuegg S.p.A.: key facts 25
Table 9: Italy juices market distribution: % share, by volume, 2009(e) 26
Table 10: Italy juices market value forecast: $ million, 2009–14 27
Table 11: Italy juices market volume forecast: million liters, 2009–14 28
Table 12: Italy size of population (million), 2005–09 29
Table 13: Italy gdp (constant 2000 prices, $ billion), 2005–09 29
Table 14: Italy gdp (current prices, $ billion), 2005–09 29
Table 15: Italy inflation, 2005–09 30
Table 16: Italy consumer price index (absolute), 2005–09 30
Table 17: Italy exchange rate, 2005–09 30
LIST OF FIGURES
Figure 1: Italy juices market value: $ million, 2005–09(e) 10
Figure 2: Italy juices market volume: million liters, 2005–09(e) 11
Figure 3: Italy juices market segmentation I:% share, by value, 2009(e) 12
Figure 4: Italy juices market segmentation II: % share, by value, 2009(e) 13
Figure 5: Italy juices market share: % share, by volume, 2009(e) 14
Figure 6: Forces driving competition in the juices market in Italy, 2009 15
Figure 7: Drivers of buyer power in the juices market in Italy, 2009 16
Figure 8: Drivers of supplier power in the juices market in Italy, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the juices market in Italy, 2009 18
Figure 10: Factors influencing the threat of substitutes in the juices market in Italy, 2009 19
Figure 11: Drivers of degree of rivalry in the juices market in Italy, 2009 20
Figure 12: Italy juices market distribution: % share, by volume, 2009(e) 26
Figure 13: Italy juices market value forecast: $ million, 2009–14 27
Figure 14: Italy juices market volume forecast: million liters, 2009–14 28
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