TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Coca-Cola Company, The 21
Pepsico, Inc. 26
Asahi Breweries, Ltd. 30
MARKET DISTRIBUTION 34
MARKET FORECASTS 35
Market value forecast 35
Market volume forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42
LIST OF TABLES
Table 1: Japan juices market value: $ million, 2005–09(e) 10
Table 2: Japan juices market volume: million liters, 2005–09(e) 11
Table 3: Japan juices market segmentation I:% share, by value, 2009(e) 12
Table 4: Japan juices market segmentation II: % share, by value, 2009(e) 13
Table 5: Japan juices market share: % share, by volume, 2009(e) 14
Table 6: Coca-Cola Company, The: key facts 21
Table 7: Coca-Cola Company, The: key financials ($) 24
Table 8: Coca-Cola Company, The: key financial ratios 24
Table 9: Pepsico, Inc.: key facts 26
Table 10: Pepsico, Inc.: key financials ($) 28
Table 11: Pepsico, Inc.: key financial ratios 28
Table 12: Asahi Breweries, Ltd.: key facts 30
Table 13: Asahi Breweries, Ltd.: key financials ($) 31
Table 14: Asahi Breweries, Ltd.: key financials (JPY) 32
Table 15: Asahi Breweries, Ltd.: key financial ratios 32
Table 16: Japan juices market distribution: % share, by volume, 2009(e) 34
Table 17: Japan juices market value forecast: $ million, 2009–14 35
Table 18: Japan juices market volume forecast: million liters, 2009–14 36
Table 19: Japan size of population (million), 2005–09 37
Table 20: Japan gdp (constant 2000 prices, $ billion), 2005–09 37
Table 21: Japan gdp (current prices, $ billion), 2005–09 37
Table 22: Japan inflation, 2005–09 38
Table 23: Japan consumer price index (absolute), 2005–09 38
Table 24: Japan exchange rate, 2005–09 38
LIST OF FIGURES
Figure 1: Japan juices market value: $ million, 2005–09(e) 10
Figure 2: Japan juices market volume: million liters, 2005–09(e) 11
Figure 3: Japan juices market segmentation I:% share, by value, 2009(e) 12
Figure 4: Japan juices market segmentation II: % share, by value, 2009(e) 13
Figure 5: Japan juices market share: % share, by volume, 2009(e) 14
Figure 6: Forces driving competition in the juices market in Japan, 2009 15
Figure 7: Drivers of buyer power in the juices market in Japan, 2009 16
Figure 8: Drivers of supplier power in the juices market in Japan, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the juices market in Japan, 2009 18
Figure 10: Factors influencing the threat of substitutes in the juices market in Japan, 2009 19
Figure 11: Drivers of degree of rivalry in the juices market in Japan, 2009 20
Figure 12: Coca-Cola Company, The: revenues & profitability 25
Figure 13: Coca-Cola Company, The: assets & liabilities 25
Figure 14: Pepsico, Inc.: revenues & profitability 29
Figure 15: Pepsico, Inc.: assets & liabilities 29
Figure 16: Asahi Breweries, Ltd.: revenues & profitability 33
Figure 17: Asahi Breweries, Ltd.: assets & liabilities 33
Figure 18: Japan juices market distribution: % share, by volume, 2009(e) 34
Figure 19: Japan juices market value forecast: $ million, 2009–14 35
Figure 20: Japan juices market volume forecast: million liters, 2009–14 36
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