TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
The Coca-Cola Company 21
Pepsico, Inc. 27
Asahi Breweries, Ltd. 32
MARKET DISTRIBUTION 36
MARKET FORECASTS 37
Market value forecast 37
Market volume forecast 38
MACROECONOMIC INDICATORS 39
APPENDIX 41
Methodology 41
Industry associations 42
Related Datamonitor research 42
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44
LIST OF TABLES
Table 1: Japan juices market value: $ million, 2006–10(e) 10
Table 2: Japan juices market volume: million liters, 2006–10(e) 11
Table 3: Japan juices market segmentation I:% share, by value, 2010(e) 12
Table 4: Japan juices market segmentation II: % share, by value, 2010(e) 13
Table 5: Japan juices market share: % share, by volume, 2010(e) 14
Table 6: The Coca-Cola Company: key facts 21
Table 7: The Coca-Cola Company: key financials ($) 25
Table 8: The Coca-Cola Company: key financial ratios 25
Table 9: Pepsico, Inc.: key facts 27
Table 10: Pepsico, Inc.: key financials ($) 30
Table 11: Pepsico, Inc.: key financial ratios 30
Table 12: Asahi Breweries, Ltd.: key facts 32
Table 13: Asahi Breweries, Ltd.: key financials ($) 34
Table 14: Asahi Breweries, Ltd.: key financials (¥) 34
Table 15: Asahi Breweries, Ltd.: key financial ratios 34
Table 16: Japan juices market distribution: % share, by volume, 2010(e) 36
Table 17: Japan juices market value forecast: $ million, 2010–15 37
Table 18: Japan juices market volume forecast: million liters, 2010–15 38
Table 19: Japan size of population (million), 2006–10 39
Table 20: Japan gdp (constant 2000 prices, $ billion), 2006–10 39
Table 21: Japan gdp (current prices, $ billion), 2006–10 39
Table 22: Japan inflation, 2006–10 40
Table 23: Japan consumer price index (absolute), 2006–10 40
Table 24: Japan exchange rate, 2006–10 40
LIST OF FIGURES
Figure 1: Japan juices market value: $ million, 2006–10(e) 10
Figure 2: Japan juices market volume: million liters, 2006–10(e) 11
Figure 3: Japan juices market segmentation I:% share, by value, 2010(e) 12
Figure 4: Japan juices market segmentation II: % share, by value, 2010(e) 13
Figure 5: Japan juices market share: % share, by volume, 2010(e) 14
Figure 6: Forces driving competition in the juices market in Japan, 2010 15
Figure 7: Drivers of buyer power in the juices market in Japan, 2010 16
Figure 8: Drivers of supplier power in the juices market in Japan, 2010 17
Figure 9: Factors influencing the likelihood of new entrants in the juices market in Japan, 2010 18
Figure 10: Factors influencing the threat of substitutes in the juices market in Japan, 2010 19
Figure 11: Drivers of degree of rivalry in the juices market in Japan, 2010 20
Figure 12: The Coca-Cola Company: revenues & profitability 26
Figure 13: The Coca-Cola Company: assets & liabilities 26
Figure 14: Pepsico, Inc.: revenues & profitability 31
Figure 15: Pepsico, Inc.: assets & liabilities 31
Figure 16: Asahi Breweries, Ltd.: revenues & profitability 35
Figure 17: Asahi Breweries, Ltd.: assets & liabilities 35
Figure 18: Japan juices market distribution: % share, by volume, 2010(e) 36
Figure 19: Japan juices market value forecast: $ million, 2010–15 37
Figure 20: Japan juices market volume forecast: million liters, 2010–15 38
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