TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Royal Friesland Foods N.V. 21
Hero AG 26
H.J. Heinz Company 28
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
Market volume forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40
LIST OF TABLES
Table 1: Netherlands juices market value: $ million, 2005–09(e) 10
Table 2: Netherlands juices market volume: million liters, 2005–09(e) 11
Table 3: Netherlands juices market segmentation I:% share, by value, 2009(e) 12
Table 4: Netherlands juices market segmentation II: % share, by value, 2009(e) 13
Table 5: Netherlands juices market share: % share, by volume, 2009(e) 14
Table 6: Royal Friesland Foods N.V.: key facts 21
Table 7: Royal Friesland Foods N.V.: key financials ($) 23
Table 8: Royal Friesland Foods N.V.: key financials (€) 23
Table 9: Royal Friesland Foods N.V.: key financial ratios 24
Table 10: Hero AG: key facts 26
Table 11: H.J. Heinz Company: key facts 28
Table 12: H.J. Heinz Company: key financials ($) 30
Table 13: H.J. Heinz Company: key financial ratios 30
Table 14: Netherlands juices market distribution: % share, by volume, 2009(e) 32
Table 15: Netherlands juices market value forecast: $ million, 2009–14 33
Table 16: Netherlands juices market volume forecast: million liters, 2009–14 34
Table 17: Netherlands size of population (million), 2005–09 35
Table 18: Netherlands gdp (constant 2000 prices, $ billion), 2005–09 35
Table 19: Netherlands gdp (current prices, $ billion), 2005–09 35
Table 20: Netherlands inflation, 2005–09 36
Table 21: Netherlands consumer price index (absolute), 2005–09 36
Table 22: Netherlands exchange rate, 2005–09 36
LIST OF FIGURES
Figure 1: Netherlands juices market value: $ million, 2005–09(e) 10
Figure 2: Netherlands juices market volume: million liters, 2005–09(e) 11
Figure 3: Netherlands juices market segmentation I:% share, by value, 2009(e) 12
Figure 4: Netherlands juices market segmentation II: % share, by value, 2009(e) 13
Figure 5: Netherlands juices market share: % share, by volume, 2009(e) 14
Figure 6: Forces driving competition in the juices market in the Netherlands, 2009 15
Figure 7: Drivers of buyer power in the juices market in the Netherlands, 2009 16
Figure 8: Drivers of supplier power in the juices market in the Netherlands, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the juices market in the Netherlands, 2009 18
Figure 10: Factors influencing the threat of substitutes in the juices market in the Netherlands, 2009 19
Figure 11: Drivers of degree of rivalry in the juices market in the Netherlands, 2009 20
Figure 12: Royal Friesland Foods N.V.: revenues & profitability 24
Figure 13: Royal Friesland Foods N.V.: assets & liabilities 25
Figure 14: H.J. Heinz Company: revenues & profitability 31
Figure 15: H.J. Heinz Company: assets & liabilities 31
Figure 16: Netherlands juices market distribution: % share, by volume, 2009(e) 32
Figure 17: Netherlands juices market value forecast: $ million, 2009–14 33
Figure 18: Netherlands juices market volume forecast: million liters, 2009–14 34
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