TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Pepsico, Inc. 21
Coca-Cola Company, The 26
Ocean Spray Cranberries Inc 31
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
Market volume forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40
LIST OF TABLES
Table 1: United States juices market value: $ million, 2005–09(e) 10
Table 2: United States juices market volume: million liters, 2005–09(e) 11
Table 3: United States juices market segmentation I:% share, by value, 2009(e) 12
Table 4: United States juices market segmentation II: % share, by value, 2009(e) 13
Table 5: United States juices market share: % share, by volume, 2009(e) 14
Table 6: Pepsico, Inc.: key facts 21
Table 7: Pepsico, Inc.: key financials ($) 23
Table 8: Pepsico, Inc.: key financial ratios 24
Table 9: Coca-Cola Company, The: key facts 26
Table 10: Coca-Cola Company, The: key financials ($) 28
Table 11: Coca-Cola Company, The: key financial ratios 29
Table 12: Ocean Spray Cranberries Inc: key facts 31
Table 13: United States juices market distribution: % share, by volume, 2009(e) 32
Table 14: United States juices market value forecast: $ million, 2009–14 33
Table 15: United States juices market volume forecast: million liters, 2009–14 34
Table 16: United States size of population (million), 2005–09 35
Table 17: United States gdp (constant 2000 prices, $ billion), 2005–09 35
Table 18: United States gdp (current prices, $ billion), 2005–09 35
Table 19: United States inflation, 2005–09 36
Table 20: United States consumer price index (absolute), 2005–09 36
Table 21: United States exchange rate, 2005–09 36
LIST OF FIGURES
Figure 1: United States juices market value: $ million, 2005–09(e) 10
Figure 2: United States juices market volume: million liters, 2005–09(e) 11
Figure 3: United States juices market segmentation I:% share, by value, 2009(e) 12
Figure 4: United States juices market segmentation II: % share, by value, 2009(e) 13
Figure 5: United States juices market share: % share, by volume, 2009(e) 14
Figure 6: Forces driving competition in the juices market in the United States, 2009 15
Figure 7: Drivers of buyer power in the juices market in the United States, 2009 16
Figure 8: Drivers of supplier power in the juices market in the United States, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the juices market in the United States, 2009 18
Figure 10: Factors influencing the threat of substitutes in the juices market in the United States, 2009 19
Figure 11: Drivers of degree of rivalry in the juices market in the United States, 2009 20
Figure 12: Pepsico, Inc.: revenues & profitability 24
Figure 13: Pepsico, Inc.: assets & liabilities 25
Figure 14: Coca-Cola Company, The: revenues & profitability 29
Figure 15: Coca-Cola Company, The: assets & liabilities 30
Figure 16: United States juices market distribution: % share, by volume, 2009(e) 32
Figure 17: United States juices market value forecast: $ million, 2009–14 33
Figure 18: United States juices market volume forecast: million liters, 2009–14 34
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