TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
AB Electrolux 21
BSH Bosch und Siemens Hausgerate GmbH 25
Panasonic Corporation 28
Whirlpool Corporation 33
MARKET FORECASTS 37
Market value forecast 37
Market volume forecast 38
MACROECONOMIC INDICATORS 39
APPENDIX 41
Methodology 41
Industry associations 42
Related Datamonitor research 42
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44
LIST OF TABLES
Table 1: Germany kitchen appliances market value: $ million, 2006–10 10
Table 2: Germany kitchen appliances market volume: million units, 2006–10 11
Table 3: Germany kitchen appliances market segmentation I:% share, by value, 2010 12
Table 4: Germany kitchen appliances market segmentation II: % share, by value, 2010 13
Table 5: AB Electrolux: key facts 21
Table 6: AB Electrolux: key financials ($) 22
Table 7: AB Electrolux: key financials (SEK) 22
Table 8: AB Electrolux: key financial ratios 23
Table 9: BSH Bosch und Siemens Hausgerate GmbH: key facts 25
Table 10: BSH Bosch und Siemens Hausgerate GmbH: key financials ($) 26
Table 11: BSH Bosch und Siemens Hausgerate GmbH: key financials (€) 26
Table 12: BSH Bosch und Siemens Hausgerate GmbH: key financial ratios 26
Table 13: Panasonic Corporation: key facts 28
Table 14: Panasonic Corporation: key financials ($) 31
Table 15: Panasonic Corporation: key financials (¥) 31
Table 16: Panasonic Corporation: key financial ratios 31
Table 17: Whirlpool Corporation: key facts 33
Table 18: Whirlpool Corporation: key financials ($) 35
Table 19: Whirlpool Corporation: key financial ratios 35
Table 20: Germany kitchen appliances market value forecast: $ million, 2010–15 37
Table 21: Germany kitchen appliances market volume forecast: million units, 2010–15 38
Table 22: Germany size of population (million), 2006–10 39
Table 23: Germany gdp (constant 2000 prices, $ billion), 2006–10 39
Table 24: Germany gdp (current prices, $ billion), 2006–10 39
Table 25: Germany inflation, 2006–10 40
Table 26: Germany consumer price index (absolute), 2006–10 40
Table 27: Germany exchange rate, 2006–10 40
LIST OF FIGURES
Figure 1: Germany kitchen appliances market value: $ million, 2006–10 10
Figure 2: Germany kitchen appliances market volume: million units, 2006–10 11
Figure 3: Germany kitchen appliances market segmentation I:% share, by value, 2010 12
Figure 4: Germany kitchen appliances market segmentation II: % share, by value, 2010 13
Figure 5: Forces driving competition in the kitchen appliances market in Germany, 2010 14
Figure 6: Drivers of buyer power in the kitchen appliances market in Germany, 2010 16
Figure 7: Drivers of supplier power in the kitchen appliances market in Germany, 2010 17
Figure 8: Factors influencing the likelihood of new entrants in the kitchen appliances market in Germany, 2010 18
Figure 9: Factors influencing the threat of substitutes in the kitchen appliances market in Germany, 2010 19
Figure 10: Drivers of degree of rivalry in the kitchen appliances market in Germany, 2010 20
Figure 11: AB Electrolux: revenues & profitability 23
Figure 12: AB Electrolux: assets & liabilities 24
Figure 13: BSH Bosch und Siemens Hausgerate GmbH: revenues & profitability 27
Figure 14: BSH Bosch und Siemens Hausgerate GmbH: assets & liabilities 27
Figure 15: Panasonic Corporation: revenues & profitability 32
Figure 16: Panasonic Corporation: assets & liabilities 32
Figure 17: Whirlpool Corporation: revenues & profitability 36
Figure 18: Whirlpool Corporation: assets & liabilities 36
Figure 19: Germany kitchen appliances market value forecast: $ million, 2010–15 37
Figure 20: Germany kitchen appliances market volume forecast: million units, 2010–15 38
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