The New Landscape for Educational Technology (Market Focus)

In an effort to balance competing and contradictory demands, education institutions are becoming increasingly judicious and strategic about purchasing technology that supports teaching and learning.

Report Highlights


The landscape for educational technology is evolving rapidly in the education market.

Different, and oftentimes contradictory, forces drive the uptake of educational technology.

Significant factors impede the more substantive adoption of educational technology.
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DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
METHODOLOGY 1
ANALYSIS 2
The landscape for educational technology is evolving rapidly in the education market 2
A complex set of forces drives the uptake of educational technology 2
Government policies are driving more educators to tailor their instruction to the individual needs of students 3
Important constituency groups expect to see technology used in the classroom 3
There is a growing belief that the millennial generation prefers learning with the support of technology 4
As the baby boom generation retires, the next generation of teachers will only know a digital world 5
Online learning offers a solution to the challenge of increasing access while maintaining costs 5
Significant factors impede the more substantive adoption of educational technology 6
Popular support has waned for using technology as a tool to reform education institutions 6
New governmental priorities are impeding the adoption of educational technology 7
Technology purchases must compete with other priorities for increasingly scarce budgetary resources 7
Moving to the next level of technology adoption requires significant and difficult behavioral changes 8
Educators will become increasingly sophisticated consumers of educational technology 9
The most appealing solutions will provide compelling evidence of their effectiveness 9
Seeking the benefits of standardization, institutions will migrate from point to enterprise-wide solutions 9
The acceptance of vendor-hosted solutions and other delivery options will grow in the market 10
ACTIONS 10
Vendors must seek out and support the third-party evaluation of their solutions 10
Innovative pricing strategies will help put new technology into the hands of educators 10
APPENDIX 12
Definitions 12
Extended mehodology 12
Further reading 12
Ask the analyst 13
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Figure 1: Accessibility to the Internet for instructional purposes has grown rapidly in the US K12 market 4
Figure 2: IT spending in the education market will grow at a somewhat austere rate over the next five years 8
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