TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
L'Oreal S.A. 22
Cosmetica Nacional S.A. 27
Revlon, Inc. 28
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
Market volume forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41
LIST OF TABLES
Table 1: Chile make-up market value: $ million, 2006–10 10
Table 2: Chile make–up market volume: million units, 2006–10 11
Table 3: Chile make-up market segmentation I:% share, by value, 2010 12
Table 4: Chile make-up market segmentation II: % share, by value, 2010 13
Table 5: Chile make-up market share: % share, by value, 2010 14
Table 6: L'Oreal S.A.: key facts 22
Table 7: L'Oreal S.A.: key financials ($) 24
Table 8: L'Oreal S.A.: key financials (€) 24
Table 9: L'Oreal S.A.: key financial ratios 25
Table 10: Cosmetica Nacional S.A.: key facts 27
Table 11: Revlon, Inc.: key facts 28
Table 12: Revlon, Inc.: key financials ($) 30
Table 13: Revlon, Inc.: key financial ratios 30
Table 14: Chile make-up market distribution: % share, by value, 2010 32
Table 15: Chile make-up market value forecast: $ million, 2010–15 33
Table 16: Chile make–up market volume forecast: million units, 2010–15 34
Table 17: Chile size of population (million), 2006–10 35
Table 18: Chile gdp (constant 2000 prices, $ billion), 2006–10 35
Table 19: Chile gdp (current prices, $ billion), 2006–10 35
Table 20: Chile inflation, 2006–10 36
Table 21: Chile consumer price index (absolute), 2006–10 36
Table 22: Chile exchange rate, 2006–10 36
LIST OF FIGURES
Figure 1: Chile make-up market value: $ million, 2006–10 10
Figure 2: Chile make–up market volume: million units, 2006–10 11
Figure 3: Chile make-up market segmentation I:% share, by value, 2010 12
Figure 4: Chile make-up market segmentation II: % share, by value, 2010 13
Figure 5: Chile make-up market share: % share, by value, 2010 14
Figure 6: Forces driving competition in the make-up market in Chile, 2010 15
Figure 7: Drivers of buyer power in the make-up market in Chile, 2010 17
Figure 8: Drivers of supplier power in the make-up market in Chile, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the make-up market in Chile, 2010 19
Figure 10: Factors influencing the threat of substitutes in the make-up market in Chile, 2010 20
Figure 11: Drivers of degree of rivalry in the make-up market in Chile, 2010 21
Figure 12: L'Oreal S.A.: revenues & profitability 25
Figure 13: L'Oreal S.A.: assets & liabilities 26
Figure 14: Revlon, Inc.: revenues & profitability 31
Figure 15: Revlon, Inc.: assets & liabilities 31
Figure 16: Chile make-up market distribution: % share, by value, 2010 32
Figure 17: Chile make-up market value forecast: $ million, 2010–15 33
Figure 18: Chile make–up market volume forecast: million units, 2010–15 34
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