TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
L'Oreal S.A. 22
Shiseido Company, Limited 27
LVMH Moet Hennessy Louis Vuitton SA 31
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44
LIST OF TABLES
Table 1: China make-up market value: $ million, 2006–10 10
Table 2: China make–up market volume: million units, 2006–10 11
Table 3: China make-up market segmentation I:% share, by value, 2010 12
Table 4: China make-up market segmentation II: % share, by value, 2010 13
Table 5: China make-up market share: % share, by value, 2010 14
Table 6: L'Oreal S.A.: key facts 22
Table 7: L'Oreal S.A.: key financials ($) 24
Table 8: L'Oreal S.A.: key financials (€) 24
Table 9: L'Oreal S.A.: key financial ratios 25
Table 10: Shiseido Company, Limited: key facts 27
Table 11: Shiseido Company, Limited: key financials ($) 29
Table 12: Shiseido Company, Limited: key financials (¥) 29
Table 13: Shiseido Company, Limited: key financial ratios 29
Table 14: LVMH Moet Hennessy Louis Vuitton SA: key facts 31
Table 15: LVMH Moet Hennessy Louis Vuitton SA: key financials ($) 33
Table 16: LVMH Moet Hennessy Louis Vuitton SA: key financials (€) 33
Table 17: LVMH Moet Hennessy Louis Vuitton SA: key financial ratios 33
Table 18: China make-up market distribution: % share, by value, 2010 35
Table 19: China make-up market value forecast: $ million, 2010–15 36
Table 20: China make–up market volume forecast: million units, 2010–15 37
Table 21: China size of population (million), 2006–10 38
Table 22: China gdp (constant 2000 prices, $ billion), 2006–10 38
Table 23: China gdp (current prices, $ billion), 2006–10 38
Table 24: China inflation, 2006–10 39
Table 25: China consumer price index (absolute), 2006–10 39
Table 26: China exchange rate, 2006–10 39
LIST OF FIGURES
Figure 1: China make-up market value: $ million, 2006–10 10
Figure 2: China make–up market volume: million units, 2006–10 11
Figure 3: China make-up market segmentation I:% share, by value, 2010 12
Figure 4: China make-up market segmentation II: % share, by value, 2010 13
Figure 5: China make-up market share: % share, by value, 2010 14
Figure 6: Forces driving competition in the make-up market in China, 2010 15
Figure 7: Drivers of buyer power in the make-up market in China, 2010 17
Figure 8: Drivers of supplier power in the make-up market in China, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the make-up market in China, 2010 19
Figure 10: Factors influencing the threat of substitutes in the make-up market in China, 2010 20
Figure 11: Drivers of degree of rivalry in the make-up market in China, 2010 21
Figure 12: L'Oreal S.A.: revenues & profitability 25
Figure 13: L'Oreal S.A.: assets & liabilities 26
Figure 14: Shiseido Company, Limited: revenues & profitability 30
Figure 15: Shiseido Company, Limited: assets & liabilities 30
Figure 16: LVMH Moet Hennessy Louis Vuitton SA: revenues & profitability 34
Figure 17: LVMH Moet Hennessy Louis Vuitton SA: assets & liabilities 34
Figure 18: China make-up market distribution: % share, by value, 2010 35
Figure 19: China make-up market value forecast: $ million, 2010–15 36
Figure 20: China make–up market volume forecast: million units, 2010–15 37
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