Make-Up in Vietnam to 2011

This databook is a detailed information resource covering all the key data points on Make-Up in Vietnam. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.



Report Highlights
The market for Make-Up in Vietnam increased between 2001-2006, growing at an average annual rate of 5.1%. The leading company in the market in 2006 was L'Oreal S.A. The second-largest player was Revlon, Inc. with Del Laboratories Inc in third place.
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Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Makeup 2
Summary category level - Eye make-up 3
Summary category level - Nail make-up 4
Summary category level - Face make-up 5
Summary category level - Lip make-up 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2001-2006 21
Value Analysis, 2006-2011 22
Value Analysis, US$ 2001-2006 24
Value Analysis, US$ 2006-2011 24
Volume Analysis, 2001-2006 26
Volume Analysis, 2006-2011 27
Company and Brand Share Analysis 30
Expenditure & consumption per capita 33
Chapter 4 LEADING COMPANY PROFILES 36
L'Oreal S.A. 36
Revlon, Inc. 38
Chapter 5 CATEGORY ANALYSIS - EYE MAKE-UP 40
Value Analysis, 2001-2006 40
Value Analysis, 2006-2011 41
Value Analysis, US$ 2001-2006 43
Value Analysis, US$ 2006-2011 44
Volume Analysis, 2001-2006 46
Volume Analysis, 2006-2011 47
Company and Brand Share Analysis 50
Expenditure & consumption per capita 53
Chapter 6 CATEGORY ANALYSIS - NAIL MAKE-UP 56
Value Analysis, 2001-2006 56
Value Analysis, 2006-2011 57
Value Analysis, US$ 2001-2006 59
Value Analysis, US$ 2006-2011 59
Volume Analysis, 2001-2006 60
Volume Analysis, 2006-2011 61
Company and Brand Share Analysis 63
Expenditure & consumption per capita 66
Chapter 7 CATEGORY ANALYSIS - FACE MAKE-UP 69
Value Analysis, 2001-2006 69
Value Analysis, 2006-2011 70
Value Analysis, US$ 2001-2006 72
Value Analysis, US$ 2006-2011 73
Volume Analysis, 2001-2006 75
Volume Analysis, 2006-2011 76
Company and Brand Share Analysis 79
Expenditure & consumption per capita 82
Chapter 8 CATEGORY ANALYSIS - LIP MAKE-UP 85
Value Analysis, 2001-2006 85
Value Analysis, 2006-2011 86
Value Analysis, US$ 2001-2006 88
Value Analysis, US$ 2006-2011 89
Volume Analysis, 2001-2006 91
Volume Analysis, 2006-2011 92
Company and Brand Share Analysis 95
Expenditure & consumption per capita 98
Chapter 9 COUNTRY COMPARISON 101
Value 101
Volume 106
Market Share 111
Chapter 10 NEW PRODUCT DEVELOPMENT 112
Product launches over time 112
Recent product launches 114
Chapter 11 VIETNAM SOCIOECONOMIC PROFILE 115
Country Overview 115
Key Facts 116
Political Overview 117
Vietnam Economic Overview 118
Chapter 12 VIETNAM MACROECONOMIC PROFILE 119
Macroeconomic Indicators 119
Chapter 13 RESEARCH METHODOLOGY 125
Methodology overview 125
Secondary research 126
Market modelling 127
Primary research 128
Data finalisation 128
Ongoing research 129
Chapter 14 APPENDIX 130
Future readings 130
How to contact experts in your industry 130
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Table 1: Make up category definitions 9
Table 2: Make up distribution channels 10
Table 3: Vietnam Makeup value, 2001-2006 (VND m, nominal prices) 21
Table 4: Vietnam Makeup value forecast, 2006-2011 (VND m, nominal prices) 22
Table 5: Vietnam Makeup value, 2001-2006 (US$ m nominal prices) 24
Table 6: Vietnam Makeup value forecast, 2006-2011 (US$ m nominal prices) 24
Table 7: Vietnam Makeup volume, 2001-2006 (Units m) 26
Table 8: Vietnam Makeup volume forecast, 2006-2011 (Units m) 27
Table 9: Vietnam Makeup brand share, by value, 2005-2006 (%) 30
Table 10: Vietnam Makeup value, by brand 2005-2006 (VND m nominal prices) 30
Table 11: Vietnam Makeup company share by value, 2005-2006 (%) 32
Table 12: Vietnam Makeup value, by company, 2005-2006 (VND m nominal prices) 32
Table 13: Vietnam Makeup expenditure per capita, 2001-2006 (VND, nominal prices) 33
Table 14: Vietnam Makeup forecast expenditure per capita, 2006-2011 (VND, nominal prices) 33
Table 15: Vietnam Makeup expenditure per capita, 2001-2006 (US$ nominal prices) 34
Table 16: Vietnam Makeup forecast expenditure per capita, 2006-2011 (US$ nominal prices) 34
Table 17: Vietnam Makeup consumption per capita, 2001-2006 (Units) 35
Table 18: Vietnam Makeup forecast consumption per capita, 2006-2011 (Units) 35
Table 19: L'Oreal S.A. Key Facts 36
Table 20: Revlon Inc. Key Facts 38
Table 21: Vietnam Eye Make-Up value, 2001-2006 (VND m, nominal prices) 40
Table 22: Vietnam Eye Make-Up value forecast, 2006-2011 (VND m, nominal prices) 41
Table 23: Vietnam Eye Make-Up value, 2001-2006 (US$ m nominal prices) 43
Table 24: Vietnam Eye Make-Up value forecast, 2006-2011 (US$ m nominal prices) 44
Table 25: Vietnam Eye Make-Up volume, 2001-2006 (Units m) 46
Table 26: Vietnam Eye Make-Up volume forecast, 2006-2011 (Units m) 47
Table 27: Vietnam Eye Make-Up brand share, by value, 2005-2006 (%) 50
Table 28: Vietnam Eye Make-Up value, by brand 2005-2006 (VND m nominal prices) 50
Table 29: Vietnam Eye Make-Up company share by value, 2005-2006 (%) 52
Table 30: Vietnam Eye Make-Up value, by company, 2005-2006 (VND m nominal prices) 52
Table 31: Vietnam Eye Make-Up expenditure per capita, 2001-2006 (VND, nominal prices) 53
Table 32: Vietnam Eye Make-Up forecast expenditure per capita, 2006-2011 (VND, nominal prices) 53
Table 33: Vietnam Eye Make-Up expenditure per capita, 2001-2006 (US$ nominal prices) 54
Table 34: Vietnam Eye Make-Up forecast expenditure per capita, 2006-2011 (US$ nominal prices) 54
Table 35: Vietnam Eye Make-Up consumption per capita, 2001-2006 (Units) 55
Table 36: Vietnam Eye Make-Up forecast consumption per capita, 2006-2011 (Units) 55
Table 37: Vietnam Nail Make-Up value, 2001-2006 (VND m, nominal prices) 56
Table 38: Vietnam Nail Make-Up value forecast, 2006-2011 (VND m, nominal prices) 57
Table 39: Vietnam Nail Make-Up value, 2001-2006 (US$ m nominal prices) 59
Table 40: Vietnam Nail Make-Up value forecast, 2006-2011 (US$ m nominal prices) 59
Table 41: Vietnam Nail Make-Up volume, 2001-2006 (Units m) 60
Table 42: Vietnam Nail Make-Up volume forecast, 2006-2011 (Units m) 61
Table 43: Vietnam Nail Make-Up brand share, by value, 2005-2006 (%) 63
Table 44: Vietnam Nail Make-Up value, by brand 2005-2006 (VND m nominal prices) 63
Table 45: Vietnam Nail Make-Up company share by value, 2005-2006 (%) 65
Table 46: Vietnam Nail Make-Up value, by company, 2005-2006 (VND m nominal prices) 65
Table 47: Vietnam Nail Make-Up expenditure per capita, 2001-2006 (VND, nominal prices) 66
Table 48: Vietnam Nail Make-Up forecast expenditure per capita, 2006-2011 (VND, nominal prices) 66
Table 49: Vietnam Nail Make-Up expenditure per capita, 2001-2006 (US$ nominal prices) 67
Table 50: Vietnam Nail Make-Up forecast expenditure per capita, 2006-2011 (US$ nominal prices) 67
Table 51: Vietnam Nail Make-Up consumption per capita, 2001-2006 (Units) 68
Table 52: Vietnam Nail Make-Up forecast consumption per capita, 2006-2011 (Units) 68
Table 53: Vietnam Face Make-Up value, 2001-2006 (VND m, nominal prices) 69
Table 54: Vietnam Face Make-Up value forecast, 2006-2011 (VND m, nominal prices) 70
Table 55: Vietnam Face Make-Up value, 2001-2006 (US$ m nominal prices) 72
Table 56: Vietnam Face Make-Up value forecast, 2006-2011 (US$ m nominal prices) 73
Table 57: Vietnam Face Make-Up volume, 2001-2006 (Units m) 75
Table 58: Vietnam Face Make-Up volume forecast, 2006-2011 (Units m) 76
Table 59: Vietnam Face Make-Up brand share, by value, 2005-2006 (%) 79
Table 60: Vietnam Face Make-Up value, by brand 2005-2006 (VND m nominal prices) 79
Table 61: Vietnam Face Make-Up company share by value, 2005-2006 (%) 81
Table 62: Vietnam Face Make-Up value, by company, 2005-2006 (VND m nominal prices) 81
Table 63: Vietnam Face Make-Up expenditure per capita, 2001-2006 (VND, nominal prices) 82
Table 64: Vietnam Face Make-Up forecast expenditure per capita, 2006-2011 (VND, nominal prices) 82
Table 65: Vietnam Face Make-Up expenditure per capita, 2001-2006 (US$ nominal prices) 83
Table 66: Vietnam Face Make-Up forecast expenditure per capita, 2006-2011 (US$ nominal prices) 83
Table 67: Vietnam Face Make-Up consumption per capita, 2001-2006 (Units) 84
Table 68: Vietnam Face Make-Up forecast consumption per capita, 2006-2011 (Units) 84
Table 69: Vietnam Lip Make-Up Cleaners value, 2001-2006 (VND m, nominal prices) 85
Table 70: Vietnam Lip Make-Up Cleaners value forecast, 2006-2011 (VND m, nominal prices) 86
Table 71: Vietnam Lip Make-Up Cleaners value, 2001-2006 (US$ m nominal prices) 88
Table 72: Vietnam Lip Make-Up Cleaners value forecast, 2006-2011 (US$ m nominal prices) 89
Table 73: Vietnam Lip Make-Up Cleaners volume, 2001-2006 (Units m) 91
Table 74: Vietnam Lip Make-Up Cleaners volume forecast, 2006-2011 (Units m) 92
Table 75: Vietnam Lip Make-Up Cleaners brand share, by value, 2005-2006 (%) 95
Table 76: Vietnam Lip Make-Up Cleaners value, by brand 2005-2006 (VND m nominal prices) 95
Table 77: Vietnam Lip Make-Up Cleaners company share by value, 2005-2006 (%) 97
Table 78: Vietnam Lip Make-Up Cleaners value, by company, 2005-2006 (VND m nominal prices) 97
Table 79: Vietnam Lip Make-Up Cleaners expenditure per capita, 2001-2006 (VND, nominal prices) 98
Table 80: Vietnam Lip Make-Up Cleaners forecast expenditure per capita, 2006-2011 (VND, nominal prices) 98
Table 81: Vietnam Lip Make-Up Cleaners expenditure per capita, 2001-2006 (US$ nominal prices) 99
Table 82: Vietnam Lip Make-Up Cleaners forecast expenditure per capita, 2006-2011 (US$ nominal prices) 99
Table 83: Vietnam Lip Make-Up Cleaners consumption per capita, 2001-2006 (Units) 100
Table 84: Vietnam Lip Make-Up forecast consumption per capita, 2006-2011 (Units) 100
Table 85: Global Make up market value, 2006 101
Table 86: Global Make up market split (value terms (US$ m), 2006) – Top 5 countries 104
Table 87: Global Make up market volume, 2006 106
Table 88: Global Make up market split (volume terms, 2006) – Top 5 countries 109
Table 89: Leading players - Top 5 countries 111
Table 90: Vietnam Make Up new product launches (reports) and SKUs, by company, 2006 112
Table 91: Vietnam Make Up new product launches (reports), by flavor and fragrances, 2006 112
Table 92: Vietnam Make Up new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 113
Table 93: Vietnam Make Up new product launches (reports) 114
Table 94: Vietnam Key Facts 116
Table 95: Vietnam population, by age group, 2000-2005 (millions) 119
Table 96: Vietnam population forecast, by age group, 2005-2010 (millions) 120
Table 97: Vietnam population, by gender, 2000-2005 (millions) 120
Table 98: Vietnam population forecast, by gender, 2005-2010 (millions) 121
Table 99: Vietnam real GDP, 2000-2005 (VND bn, 2005 prices) 121
Table 100: Vietnam real GDP forecast, 2005-2010 (VND bn, 2005 prices) 122
Table 101: Vietnam nominal GDP, 2000-2005 (VND bn, nominal prices) 122
Table 102: Vietnam real GDP, 2000-2005 (US$ bn, 2005 prices) 123
Table 103: Vietnam real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 123
Table 104: Vietnam consumer price index, 2000-2005 (2000=100) 124
Table 105: Vietnam consumer price index, 2005-2010 (2000=100) 124
Table 106: Vietnam exchange rate, 2000-2005 124
Figure 1: Vietnam Makeup value & value forecast, 2001-2011 (VND m, nominal prices) 23
Figure 2: Vietnam Makeup category growth comparison, by value, 2001-2011 25
Figure 3: Vietnam Makeup volume & volume forecast, 2001-2011 (Units m) 28
Figure 4: Vietnam Makeup category growth comparison, by volume, 2001-2011 29
Figure 5: Vietnam Makeup company share, by value, 2005-2006 (%) 31
Figure 6: Vietnam Eye make-up value & value forecast, 2001-2011 (VND m, nominal prices) 42
Figure 7: Vietnam Eye make-up category growth comparison, by value, 2001-2011 45
Figure 8: Vietnam Eye make-up volume & volume forecast, 2001-2011 (Units m) 48
Figure 9: Vietnam Eye make-up category growth comparison, by volume, 2001-2011 49
Figure 10: Vietnam Eye make-up company share, by value, 2005-2006 (%) 51
Figure 11: Vietnam Nail make-up value & value forecast, 2001-2011 (VND m, nominal prices) 58
Figure 12: Vietnam Nail make-up volume & volume forecast, 2001-2011 (Units m) 62
Figure 13: Vietnam Nail make-up company share, by value, 2005-2006 (%) 64
Figure 14: Vietnam Face make-up value & value forecast, 2001-2011 (VND m, nominal prices) 71
Figure 15: Vietnam Face make-up category growth comparison, by value, 2001-2011 74
Figure 16: Vietnam Face make-up volume & volume forecast, 2001-2011 (Units m) 77
Figure 17: Vietnam Face make-up category growth comparison, by volume, 2001-2011 78
Figure 18: Vietnam Face make-up company share, by value, 2005-2006 (%) 80
Figure 19: Vietnam Lip make-up value & value forecast, 2001-2011 (VND m, nominal prices) 87
Figure 20: Vietnam Lip make-up category growth comparison, by value, 2001-2011 90
Figure 21: Vietnam Lip make-up volume & volume forecast, 2001-2011 (Units m) 93
Figure 22: Vietnam Lip make-up category growth comparison, by volume, 2001-2011 94
Figure 23: Vietnam Lip make-up company share, by value, 2005-2006 (%) 96
Figure 24: Global Make up market split (value terms, 2006) – Top 5 countries 102
Figure 25: Global Make up market value, 2001 – 2006 (Top 5 countries) 105
Figure 26: Global Make up market split (volume terms, 2006) – Top 5 countries 107
Figure 27: Global Make up market volume, 2001 – 2006 (Top 5 countries) 110
Figure 28: Map of Vietnam 116
Figure 29: Annual data review process 126



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