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Managed services and hosting Analysis & Forecasts Report 2008-2013
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Ericsson has officially announced more than 100 managed services contracts with operators worldwide by March 2008. According to Ericsson, it is managing networks that serve a total of 185 million subs.....
Ericsson has officially announced more than 100 managed services contracts with operators worldwide by March 2008. According to Ericsson, it is managing networks that serve a total of 185 million subscribers worldwide through its managed services deals. Who needs to read this report? Directors, VP and Senior managers in: • Mobile/ Cellular carriers and operators • Digital and Mobile content agencies • Mobile Search companies • Handset manufacturers • Mobile content providers • Managed service or hosting providers looking to tap into the mobile industry The report provides global forecasts for future revenue generation and subscriber uptake of services in this area of the industry. [Fade out the market survey infos] |
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Executive Summary E1: Operators are adopting Innovative Strategies to gain Competitive Advantage E2: Operators are moving from Vertical to a Horizontal Structure E3: Risk Sharing Model E4: Business Proposition for Managed Services E5: Cost benefit analysis for Managed Services E6: The Current Position of Managed Services E7: Future of Managed Services 1. Introduction Figure 1.1: Traditional Operator Value Chain 1.1 Traditional Business Model 1.2 Changing Business Model Figure 1.2: Changing Operator Value Chain Table 1.1: Factors Fuelling the Growth of Managed Services 1.2.1 Subscriber Saturation and falling ARPU 1.2.2 Increasing Network Complexity 1.2.2.1 Legacy Networks 1.2.3 Increasing Costs of Internalisation 1.2.4 Success of MNVO’s 1.2.5 Focus on Relationship Marketing 1.2.6 Need for rapid deployment of new Products and Tariffs 1.2.7 Broadening Wireless Value Chain 1.2.8 Demand for Advanced Services and Applications 1.2.9 Flattening Growth Figure 1.3: Business Case for Managed Services 1.3 What is Managed Service? 1.3.1 Is Managed Service the same as Network Operations Outsourcing? 1.3.2 Defining Managed Services 13.2.1 Defining Managed Service Providers (MSP) 1.3.2.2 Activities that come under Managed Services Table 1.2: Managed Services Solutions 1.4 Aim of the Report 1.5 Questions Answered by this Report 1.6 Report Scope 2. Strategic Appraisal 2.1 Why Strategic Appraisal is essential before commencing a Managed Services Programme? 2.2 Evaluate the Environment 2.2.1 PEST Analysis Table 2.1: PEST Factors that Support Managed Services Strategy 2.2.1.1 Regional Analysis 2.2.1.1.1 Western Europe Chart 2.1: Typical Western European Savings from Network Related Managed Services 2.2.1.1.2 US 2.2.1.1.3 Asia Pacific, Latin America and Africa 2.2.2 Five Forces Analysis Figure 2.1: Five Forces Analysis for Network Operators 2.2.3 Sector Analysis 2.2.3.1 New Entrant Sector (Tier 2 operators) 2.2.3.2 Incumbents or (Large Operators) 2.2.3.3 MVNOs 2.2.3.4 Content Providers 2.3 Internal Analysis (Resources and Competence) 2.3.1 Tangible Resources 2.3.2 Network Infrastructure 2.3.3 Legacy Systems 2.3.3.1 2G Networks 2.3.4 Skilled Workforce 2.3.5 Company Culture 2.3.6 Company\'s Outsourcing Experience 2.3.7 Analyse the Core Competence 2.3.8 Making a Strategic Choice Table 2.2: Critical Questions that must be considered by Operators Table 2.3: Benchmarking guidelines for Managed Services Proposition Table 2.4: Forming a Managed Services Strategy 3. Identifying the Key Areas of Managed Services 3.1 High Level View of Managed Services 3.1.1 Outsourcing and its use in Telecoms Industry 3.1.2 Outsourcing Explained 3.1.3 Specialised Outsourcing: Managed Services Table 3.1: Detailed list of Managed Services being used by Operators 3.1.4 Managed Services in an IT Context 3.1.5 Push from Telecoms Vendors for Managed Services 3.2 Traditional Managed Services Areas 3.2.1 Network Operations as Managed Services 3.2.2 Network Optimisation 3.2.3 Capacity Management 3.2.4 Network Maintenance 3.3 Newer Forms of Managed Services 3.3.1Managed Services for Convergent Networks 3.3.2 Hosting Services Table 3.2: Elements of Hosting Services Table 3.3: Categories of Hosted Services offerings by vendors 3.3.3 Type of Managed Hosting for Operators 3.3.3.1 Platform Hosting 3.3.3.2 Platform Operation outsourcing 3.3.3.3 POC/PTT as a hosted solution Chart 3.1: PTT Revenues (2008-2013) 3.3.3.4 Mobile IM as Hosted Solution Chart 3.2: Global MIM Services Revenues (2008-2013) 3.3.3.5 Location Based Services as Hosted Solution Chart 3.3: Worldwide Location Based Services Revenues (2008-2013) 3.3.3.6 Mobile Music as Hosted Solution 3.3.3.6.1 Why Mobile Music as Hosted Solution is becoming Popular 3.3.3.7 Hosted Mobile TV Solution 3.3.3.8 Hosted over the air (OTA) Technologies 3.3.3.9 Content and Media Management Chart 3.4: Mobile Content Growth (2008-2013) 3.3.3.10 MMS as a Hosted Solution Chart 3.5: Global MMS Revenues (2008-2013) 3.4 New forms of Managed Services Solution 3.4.1 Service Adoption Management 3.4.2 Managed Security Services 3.5 How to Track and Identify the Areas for Managed Services? Figure 3.1: Evaluate the Core Areas across the Value Chain Table 3.4: Primary Functions in the Operators Value Chain Table 3.5: Secondary Functions in the Operators Value Chain 3.5.1 Decide the Scope of Managed Services 3.5.2 Deciding the Course for Managed Services Strategy Table 3.6: Top Level Considerations for Managed Services for Operators 4. Identify Desired Outcomes and Benefits 4.1 Benefits for Operators and Content Providers 4.1.1 Gain Competitive Edge 4.1.2 Risk Share with Vendors 4.1.3 Reduce the need to partner with several content and application providers 4.1.4 Reduce CAPEX and OPEX 4.1.5 Maintain and Improve Network Quality 4.1.6 Manage Network Complexity 4.1.7 Manage Resources Effectively 4.1.8 Improve cash flow 4.1.9 Improve Business focus 4.1.10 Capitalise on short technology lifecycle 4.1.11 Summary Table 4.1: Benefits that can be realised across different areas of the value chain with Managed Service Solution 4.2 Desired Outcomes and Consequences 4.2.1 Why is it better to take end-to-end approach to Managed Services? 4.2.2 Why hosted solution is a better option? 4.2.3 How can managed services providers make any improvements at all in terms of CAPEX? 4.2.4 How does Managed Services affect Operators Position in the Wireless Value Chain? 4.2.5 Why are vendors pushing for Managed Services? 4.2.6 Why Operators can outsource Network Operations? 4.2.7 Why Managed Application Solution is the best way going forward? 4.2.8 Why is operators\' core competence changing? 4.2.9 How does Managed Services affect Vendors Position in the Wireless Value Chain? 4.2.10 What is the Difference between Managed Services and Hosting? 4.3 Risk associated with Managed Services Table 4.2: Risks with Managed Services and Hosting 4.3.1 Disruptions to Network Operations 4.3.2 Fixed contracts can lead to a deadlock 4.3.3 Vendor monitoring costs 4.3.4 Use of single NOC 4.3.5 Failing to form relevant KPIs 4.3.6 Getting locked with Single Vendor 4.3.7 Vendor\'s creation of pipeline for its own products 4.3.8 Losing technology expertise 4.3.9 Hosting may result in Revenues Loss Chart 4.1: Economics of Hosting 5. Vendors and Solutions Selection 5.1 Managed Services Vendors Table 5.1: Key MSP’s 5.1.1 Ericsson Table 5.2: Ericsson\'s Managed Services Clients 5.1.1.1 Ericsson\'s Managed Capacity Services 5.1.1.2 Ericsson\'s Hosting Services Table 5.3: Ericsson\'s Hosting Services Customers 5.1.2 Motorola 5.1.2.1 Motorola\'s Hosting Services 5.1.2.2 Motorola\'s Performance in Managed Service Market 5.1.2.3 Recent contract wins – Shanghai Unicom 5.1.3 Nokia Siemens Networks (NSN) 5.1.3.1 NSN\'s Mobility Hosting Solutions Table 5.4: NSN\'s Key Contracts for Managed Services 5.1.3.2 Recent contract wins – Deutsche Telekom 5.1.4 Alcatel-Lucent Figure 5.1: Alcatel-Lucent\'s Managed Services Model 5.1.4.1 Alcatel-Lucent\'s Hosting Solution 5.1.4.2 Recent contract wins – Bouygues Telecom 5.1.5 Huawei 5.1.6 NEC 5.1.7 End2End Table 5.5: End2End\'s Key Customers 5.1.7.1 End2End\'s Customers 5.1.7.2 MSN and End2End 5.1.8 Volantis 5.1.8.1 Volantis Operator solutions 5.1.8.2 Volantis Content Provider solutions 5.1.8.3 Service Provider Solutions 5.1.9 Codetoys Table 5.6: Codetoys’ Managed Services Customers 5.1.9.1 Mobile Content Provisioning Service 5.1.9.2 Mobile Content Provisioning Service for Content Providers and Portals 5.1.9.3 Mobile Application Hosting and Operator Integration Service. 5.1.9.4 Mobile Games Service for Connected Games 5.1.10 Harris Stratex 5.1.11 XIUS-bcgi 5.1.12 Comverse 5.1.13 VeriSign 5.1.13.1 VeriSign Mobile Alerts Service 5.1.14 iLoop Mobile and OpenMarket 5.2 Mobile Virtual Service Enablers (MVNEs) 5.2.1 Benefits of the MVNE 5.2.1.1 Advanced MVNE Services 5.3 MSP for Content Providers 5.3.1 Air2Web 5.3.2 iTagg 5.3.3 Motricity 5.3.4 Logica 5.3.4.1 Ringback Tone ASP (Application Service Provisioning) 5.3.5 Mobilaris 5.4 Summary Table 5.7: Key Managed Services Vendor Profiles and Analysis of their Portfolio 5.5 Case Studies 5.5.1 Hutchison\'s 3 (3) 5.5.1.1 3\'s strategy 5.5.1.2 3 Italy 5.5.1.3 3 Scandinavia 5.5.1.3.1 Hosted Messaging Solution 5.5.1.3.2 Hosted PoC 5.5.1.3.3 Hosted Email 5.5.1.3.4 Benefits Derived by 3 5.5.2 E-Plus, Germany 5.5.3 Mobily, Saudi Arabia 5.5.4 Vodafone, Netherlands 6. Implementing Managed Services 6.1 Define the Scope and Objectives for Managed Services Clearly 6.1.1 Scope 6.1.2 Objectives 6.2 Long-term Managed Services Strategy 6.3 Change Management 6.3.1 Big Bang Approach 6.3.2 Step by Step Approach 6.3.3 Other aspects of change management 6.4 Monitor and Control 6.4.1 Service Level Agreements (SLA) 6.4.2 Building flexibility 6.4.3 Benchmarking 7. Assessing the Profitability from Managed Services: Market Forecasts 7.1 Critical Success Factors 7.1.1 Select the right vendor 7.1.2 Form strong relationship with the vendor 7.1.3 Quality improvements 7.1.4 Building Flexibility, Scalability and Adaptability in the Managed Services Solution 7.1.5 Working out ROI with the vendor 7.2 Vendor Strategies 7.2.1 Focus on the right business model 7.2.2 Challenges and Barriers for Vendors 7.3 Pricing Models Table 7.1: Costs involved in Managed Services Table 7.2: Pricing Models for Managed Services 7.3.1 Fixed Pricing 7.3.2 Risk and Revenue Share Model (Gain-Share) 7.4 Time Frames for Managed Services Figure 7.1: Time Frames for Managed Services Programme 7.5 Business Case for Managed Services 7.5.1 Market Analysis 7.5.1.1 Higher Revenues do not always translate to higher Profits in Saturated Markets 7.5.1.2 Emerging Markets 7.5.2 ROI 7.5.3 OPEX Savings 7.5.3.1 Cost Savings Scenarios Chart 7.1: Cost and Profit analysis for the Network Operators 7.5.4 Opportunities for Vendors Chart 7.2: Wireless Infrastructure Vendor Sales (2008-2013) 7.5.5 Market Share Chart 7.3: Key Vendor Market Share in Managed Services (2008) Chart 7.4: Key Vendor Market Share in Managed Services (2013) 7.5.5.1 Ericsson\'s Position 7.5.5.2 NSN\'s Position 7.5.5.4 Alcatel-Lucent’s position 7.5.5.5 Motorola\'s Position 7.5.5.6 Other Players 7.5.6 Market Segmentation for Managed Services based on Region Chart 7.5: Managed Services Market Segmentation by Region (2008) Chart 7.6: Managed Services Market Segmentation by Region (2013) 7.5.7 Market Segmentation by Operator type Chart 7.7: Managed Services Revenues by Customer Type (2008) Chart 7.8: Managed Services Revenues by Customer Type (2013) 7.5.8 Market Potential by Region Chart 7.9: Western European Market for Managed Services (2008-2013) 7.5.9 Global Market Potential Chart 7.10: Market Potential for Managed Services (2008-2013) 7.5.10 Managed Network Services Potential Chart 7.11: Market Potential for Managed Network Services (2008-2013) 7.6 Hosted Services Potential Chart 7.12: Market Potential for Hosted Services (2008-2013) 7.6.1 Deployment Time Comparison between Traditional and Hosted solution Approach Chart 7.13: Time required to deploying PoC Solution (In-house Vs Hosted approach) 7.6.2 Payback Period Comparison between Traditional and Hosted solution Approach Chart 7.14: Payback period for MMS Solution (In-house Vs Hosted approach) Chart 7.15: Cumulative Cash Flow Comparison (In-House Vs Hosted Approach) 7.6.3 Opportunities in Hosting Applications 7.6.3.1 Future for Mobile Hosting Chart 7.16: Hosting Market Segmentation by Applications (2013) Chart 7.17: Growth in IMS Hosting (2008-2013) 7.6.4 How Operators can enhance their position with Hosted Applications? Chart 7.18: Worldwide Data ARPU (2008-2013) 8. Conclusions 8.1 Need to Change the Business Model 8.2 Future of Managed Services Chart 8.1: Percentage Increase in Operators opting for Managed Services (2008-2013) 8.3 Key Findings from the Report Companies Listed 3 Italia 3 Denmark 3 Sweden 3 UK Absolute Music Accenture Adif Alcatel-Lucent Alltel Amena Aspiro AT&T Auna BASE Belgacom Bharti Tele-Ventures Bouygues Telecom Brasil Telecoms BT Capgimini Carolina West Wireless caymanone Centennial Wireless Centertel Chariton Valley Wireless Services China Mobile Cisco ClearMode Codetoys Cube80 Diveo dtms E-bay EDS Emitel EMT End2End E-Plus Ericsson FashionTV Fastlink Fido France Telecom Gemplus Genasys Ghana Telecoms Golden State Cellular GrameenPhone Harris Stratex HP Huawei HungaroTel iLoop Mobile Hutchison Australia Hutchison Essar IBM ICE in&phone Indigo Wireless Invitel IXI Kamera Lastminute.com Logica Lycos M1 Manx Telecoms Maxis Micrososft Midwest Wireless Mixipix Mobilaris MobileCom Mobilkom Mobily Mobinil Mobistar Monortel Motorola Motricity MSN Napster Nawras Nokia Nokia Siemens Networks (NSN) Nortel NTS O2 Oi Olista Omnitel Oni OpenMarket Optimus Orange Orange Switzerland Orange UK Orange France Orange Pantel PCS Wireless Polkomtel Proximus PT prime Realnetworks Reuters RFI Rogers Wireless Rural Cellular Corp Saudi Telecoms casaNet SBB Seamobile SFR Siemens Sonaecom SONOFON Sony BMG Sprint-Nextel STS GmbH Surfkitchen Sun Cellular SunCom Wireless Sunrise Surfkitchen Swisscom Tele2 Telecoms Argentina Telecoms Colombia Telecoms New Zealand Telefonica Movil (Chile) Telemar Telemar/Oi Telford, Netherlands Telia Mobile TeliaSonera Telstra TIM TMN T-Mobile T-online Trueposition T-Systems TV Cabo Tyntec Unisys Unwired Verisign Verizon Wireless Virgin Mobile Vivo Vodafone Vodafone Fiji Vodafone Netherlands Vodafone Ireland Vodafone UK Warid Telecoms Warner Music International Wataniya Telecoms Wateen Telecoms Western Wireless WestLink XIUS-bcgi [Fade out table of contents] |
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