IC MARKET TRACKING® Golf in Europe 2006

Das IC MARKET TRACKING® liefert die wichtigsten Daten zur aktuellen Marktentwicklung gesamt und pro Marktsegment sowie alle relevanten Umfelddaten und Prognosen.

Die INTERCONNECTION CONSULTING GROUP erstellt jährlich als neutrales, unabhängiges Marktforschungsinstitut das IC MARKET TRACKING® als ein unabhängiges und objektives Marketing Research Instrument für vielfältige Einsatzbereiche wie z.B. Marketingstrategie, Vertriebssteuerung, Markteintritt, Internationalisierung etc.

Die jährliche Durchführung der Marktuntersuchung ermöglicht Veränderungen frühzeitig zu erkennen und die Auswirkungen auf strategische Entscheidungen zu berücksichtigen und zu kontrollieren.
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Executive Summary, Definitions & Methodology, Business Environment

Definition and demarcation of product groups, regions and methodology
Executive Summary
Key economic factors influencing the market: data on consumer behaviour, main economic indicators etc.

Total Market and Forecasts

Market Development quantity and value in different dimensions such as regions, segments or ways of distribution
Development of average prices total and by segments
Forecast for the next 3 years

Analysis of the total market and market shares by the following categories

by regions
UK & Ireland
Germany
Austria, Switzerland
Northern Europe
Spain & Portugal
France
Benelux
Italy

product groups
Golf Balls
Golf Bags & Trolleys
Clubs

Distribution Channels
Golf-Shops & Pro-Shops
Sports-Shops & Others

Competitive Analysis: Market Analysis and Market Shares
Market development by quantity and value for each region and product group
Market shares of the top manufacturers for each region by product group and distribution channel for the last two years. Ranking and change of positions

Strategy
Market concentration, BCG-Portfolios of the most important manufacturers, benchmarks and dynamic-portfolios

Table Section
The raw data of the competitive analysis as MS-Excel file: turnover in quantity and value of top manufacturers by regions and segments (incl. changes and market shares)

Methodology and Data Sources
The market and competitive analysis is conducted through interviewing the most important manufacturers in the respective industry. All data are cross-checked for plausibility and evaluated by means of additional sources of information.

The market models and forecasts are based on economic indicator models, which are developed individually for each market. The influencing factors are analyzed by means of multivariate regression analysis and updated each year.

The economic indicators and environmental data are a result of secondary research of prestigious statistical institutes and are supplemented by internal market analyses.
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